As of 28 October 2026, UGC Agent attributes 19 TikTok and Instagram accounts to Ladder's UGC program (12 confirmed, 7 likely). In the prior 30 days they posted 17 brand videos that drew 1M views, a median of 187 each. Most are nano creators (median 3.4K followers), tagging #ladderpartner.
- Accounts
- 1912 confirmed
- Views, 30 days
- 1Mbrand videos only
- Videos, 30 days
- 170.6 a day
- Median views
- 187per brand video
Ladder UGC program in numbers
Every figure counts the 19 confirmed and likely accounts. Thirty-day figures cover brand videos posted between 29 September 2026 and 28 October 2026.
| Metric | Value | Note |
|---|---|---|
| Accounts counted | 19 | 12 confirmed, 7 likely |
| Possible accounts (not counted) | 11 | Brand mentions without a program marker |
| Platform split (accounts) | 15 TikTok, 4 Instagram | |
| Active in the last 30 days | 7 | 3 in the last 7 days |
| New accounts in 30 days | 1 | First brand video inside the window |
| Brand videos, 30 days | 17 | 0.6 a day |
| Videos per active account per week | 0.6 | |
| Views, 30 days | 1M | Lifetime views of videos posted in the window |
| Median views per brand video | 187 | Mean 60K |
| Videos over 100,000 views | 2 | 4 over 10,000 |
| Hit rate | 0% | Videos at 10x their account's median |
| Top 10% of videos, share of views | 94% | |
| Engagement rate | 5.8% | Likes, comments, shares and saves over views |
| Median followers | 3.4K | 42% under 1,000 |
| Dedicated accounts | 10 of 19 | Post for the brand on every video |
| Median video length | 15 seconds | 0% slideshows |
| Earliest tracked brand video | January 2026 | Within the videos we read |
| Reported base pay per video | Not public | |
| Program model (computed) | Volume | |
| Measured | 28 October 2026 | 30-day window ends on this date |
How Ladder's UGC program runs
Read from the numbers above, not from interviews. The program fits the volume model: many small or dedicated accounts posting several times a week.
- Nano creators with their own audiences. The median account has 3.4K followers and only 42% are under 1,000. The median account is 1 years old, so these are existing personal accounts, not accounts opened for the program. 10 of 19 are dedicated to the brand.
- Low posting frequency per creator. Active accounts posted 0.6 brand videos a week each (0.6 a day across the program), and the median brand video drew 187 views.
- 37% of the roster is active. 7 of 19 accounts posted a brand video in the last 30 days, 3 in the last 7, and 1 account posted their first brand video in the window.
- Views come from a few hits. The top 10% of brand videos drove 94% of 30-day views. 2 videos passed 100,000 views and 0% reached 10x their account's own median.
- TikTok first. 15 of 19 accounts are on TikTok, and TikTok carried 58% of brand videos and 100% of 30-day views.
- Disclosure is visible. 19% of brand videos carry an ad disclosure in the caption or a platform ad label.
Ladder's per-video pay is not public. For typical rates by creator size, see our UGC rates benchmarks.
Content format and caption hook mix
The most common length is 15 to 30 seconds (50% of videos with a known length); slideshows are 0% of brand videos. By caption, the leading hook types are routine, food or workout moment (21%) and question (8%).
- Promo code in caption
- 2.1%
- Ad disclosure
- 18.8%
- Brand named in caption text
- 27.1%
- Program hashtag
- 54.2%
Hook type is classified from the opening line of each caption across every tracked brand video (the 30-day window is too small). On-screen text and the spoken hook are not public data, so this is the caption hook only; "other statement" is kept as its own bucket rather than forced into a type. For how hooks are scored in paid social, see hook rate, or draft your own with the UGC hook generator.
Who the creators are
Ladder's counted accounts split 15 TikTok to 4 Instagram. TikTok carried 58% of 30-day videos and 100% of views.
Looking for creators like these? Browse fitness UGC creators, healthcare professional UGC creators, TikTok fitness creators in our creator directory, with counts and follower bands.
How the program is identified
Ladder's program is easiest to spot by its program hashtags. Of 48 tracked brand videos, 54% carry one (#ladderpartner on 22, #ladderambassador on 2, #laddercreator on 2). The brand name alone never attributes an account, because brand names collide with common words, other products and personal names.
Accounts with a bio statement, account naming that matches the program, or two or more program-hashtag posts are confirmed. A reused program caption or hashtag plus supporting evidence makes an account likely. Read the full rules in the dataset method.
Where the data is thin
- Country is unknown for 8 of 19 accounts, because many bios give no location. Content language is the better market signal: 100% of accounts with a detected language post in English.
- 11 more accounts mention Ladder without a program marker. They are listed as "possible" in the app and left out of every number here.
- Only 17 brand videos fall in the 30-day window, so medians and mixes on this page are indicative rather than precise.
- Views are public view counts and include any paid boosting (Spark Ads, partnership ads). Paid and organic views cannot be separated from public data.
Method
UGC Agent searched TikTok and Instagram for Ladder program evidence, checked 30 candidate accounts, profiled 25 and read 46 videos. Each account was scored on public evidence only and every number counts confirmed and likely accounts. Thirty-day views are the public view counts, on 28 October 2026, of brand videos posted in the window. Dedicated accounts count every video since their first brand video; other accounts count only videos that reference the brand.
Public reporting on the program that we checked against:
Cite this data: UGC Agent, "How Ladder runs UGC", UGC Brands database, measured 28 October 2026, https://ugcagent.app/ugc-brands/ladder/
The account roster and playbook are in UGC Agent
This page is the Overview. The full Ladder record lives in the app's UGC Brands database:
- Accounts: all 30 attributed accounts with followers, output, best video and the evidence behind each attribution.
- Videos: 48 tracked brand videos, sortable by views and by how far each beat its account's median.
- Playbook: the caption openers creators reuse, the hashtags with median views, video length versus views, posting schedule and how program accounts are named.
Every plan starts with a 3-day free trial. Cancel anytime. The trial opens the Overview and Method tabs with a preview of the top accounts and most-viewed videos. On paid plans, Pro opens Overview and Method; Accounts, Videos and Playbook open on Premium.