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GHOST ambassador program: 12 creator accounts, measured

Energy drink, protein and supplement brand, acquired by Keurig Dr Pepper in 2024. Here is how GHOST runs UGC, from public TikTok and Instagram posts.

Measured 28 October 2026Energy drinks and supplements12 creator accounts

GHOST has no published pay figure for its ambassador program that we could source. As of 28 October 2026, UGC Agent attributes 12 TikTok and Instagram accounts to GHOST's UGC program (2 confirmed, 10 likely), from 16 brand posts. The median creator has 113K followers. That is under the 20 accounts a full program page needs, so this page reports counts, not shares.

Winning ads
0on Meta
Longest ad run
-
Accounts
122 confirmed
Median followers
113Kper creator

GHOST ambassador program: how it pays

Pay not published

UGC Agent has no sourced figure for what GHOST's ambassador program pays as of 9 November 2026: no published rate card and no public report we could verify. This page gives no figure rather than an estimate.

For what creators in comparable programs are paid, see our UGC rates benchmarks. To set your own, the UGC rate card generator prices a brief by deliverable.

See all UGC programs and what they pay

The GHOST creator program in brief

The most common evidence is repeated brand mentions in category context: 6 of 12 counted accounts carry it. The brand name alone never attributes an account. Counts below cover the 12 confirmed and likely accounts. Creators mark posts with #ghostpartner.

GHOST UGC program counts, 28 October 2026
MetricValueNote
Accounts counted122 confirmed, 10 likely
Possible accounts (not counted)15Brand mentions without a program marker
Accounts by platform6 TikTok, 6 InstagramReflects search depth, not the program's mix
Program hashtags found#ghostpartner1 hashtag in use
Median followers113K12 accounts with a known count
Brand posts read167 TikTok, 9 Instagram
Median views per TikTok brand video3KSampled videos; a lower bound
Newest brand post found27 October 2026
Winning UGC ads on Meta0None tracked
Measured28 October 2026Sample collected on this date

Looking for creators like these? Browse fitness UGC creators, food UGC creators, TikTok fitness creators in our creator directory.

Where the data is thin

  • 12 counted accounts is below the 20 a full GHOST program page needs, so creator size, platform and marker figures are counts. Treat them as a sketch of the program, not its shape.
  • Posts were found by searching for paid markers (#ad, paid-partnership labels, program hashtags). Views are lower bounds and Instagram hides view counts from logged-out visitors.
  • 15 more accounts mention GHOST without a program marker. They are listed as "possible" in the app and left out of every number here.

Method

Creator accounts were found from a sample of public posts that carry paid markers, then scored with the same confirmed, likely and possible rules used across the dataset. Only confirmed and likely accounts are counted. Read the full rules in the dataset method.

Public reporting on the program that we checked against:

Cite this data: UGC Agent, "GHOST ambassador program", UGC Brands database, measured 28 October 2026, https://ugcagent.app/ugc-brands/ghost/

The account roster and playbook are in UGC Agent

This page is the Overview. The full GHOST record lives in the app's UGC Brands database:

  • Accounts: all 27 attributed accounts with followers, platform and the evidence behind each attribution.
  • Posts: the 16 sampled brand posts behind this page, each linked to its creator, with public view counts where the platform shows them.
  • Playbook: the caption openers creators reuse, the hashtags with median views, video length versus views, posting schedule and how program accounts are named.

Every plan starts with a 3-day free trial. Cancel anytime. The trial opens the Overview and Method tabs with a preview of the top accounts and most-viewed videos. On paid plans, Pro opens Overview and Method; Accounts, Videos and Playbook open on Premium.

Food and beverage UGC programs lists the food and beverage programs we measured, winning UGC ads across brands collects the ads, and the UGC Brands hub has every brand in one place. Terms used on this page: brand ambassador, nano influencer, UGC creator.

UGC Brands database

See every account in GHOST's program

UGC Agent tracks who posts UGC for a brand, which ads it keeps running and what they earn, then finds you creators who fit your own brief.