Write the brief
State the product, the buyer, the niche, the country, the platform, the follower band, the content format, and anything to exclude.
Brief-driven discovery
Filter creator discovery by platform, country, niche, and follower band.
UGC Agent takes the requirements as a plain-English brief instead of a filter panel. Platform, country, language, niche, follower range, content format, and contact requirements all come from the brief, and each retained creator shows which requirements the public evidence supported.
Instagram and TikTokCountry, language, and niche requirementsFollower band and contact requirements
Workflow
From request to usable output.
Read the evidence
Every retained creator carries the reasons it matched, so a wrong assumption in the brief is visible immediately.
Tighten and re-run
Adjust one requirement, run again, and let deduplication keep the second pass free of the first pass's names.
Continue the research
Check the surrounding decision before you choose.
These guides separate marketplace research, creator discovery, and the hiring steps that follow a qualified shortlist.
What UGC Agent is
The first-party factual summary: scope, networks, limits, and plans.
UGC creator platform
How a brief becomes a scored, contactable Instagram and TikTok list.
Saved creator lists
One named list per brand or client, with deduplication across runs.
Creator CSV export
Every field in the export file, and what the file does not contain.
Creator content analysis
Median and peak views, cadence, hook patterns, and breakout posts on a public account.
UGC platform vs marketplace
Who supplies the creators, and which model fits the brief you have.
Negotiate with creators directly
For brands that contact creators and agree rates and terms themselves.
Build a UGC creator shortlist
Tools and a workflow for turning public profiles into a qualified shortlist.
01
A worked example: skincare creators in one country
A typical brief reads like this: skincare creators in Germany, on Instagram and TikTok, 5,000 to 50,000 followers, with visible product-demo content and a public email that is not an agency address.
Discovery runs against public profiles at request time rather than against a fixed roster, so the result reflects the brief rather than who happened to sign up to a marketplace. Each candidate is enriched, scored out of 15, and returned with the reasons behind the score.
Niche-specific starting points are on the beauty and wellness page and the other industry pages.
02
Which requirements the brief can carry
Platform: public Instagram profiles, public TikTok profiles, or both. No other network is covered.
Location and language: a country or city stated in the brief, and a language requirement that keeps the returned bios readable for the campaign.
Niche and content format: the product category, and the kind of content the campaign needs, such as product demonstration, routine, unboxing, or testimonial. Format is judged on visible content evidence, not on a self-declared label.
Size: a follower range, used as a band rather than as a quality signal. Micro-UGC sourcing and brand-collaboration search use different default bands.
Contact: a requirement for a public email, and an exclusion of strong agency, manager, and talent patterns when the campaign needs a direct creator conversation. See contact classification.
Exclusions: private accounts, existing partners, creators already saved in the workspace, and any handle or address the team has ruled out.
03
Seed creators instead of a filter panel
When the requirement is easier to show than to describe, upload the handles of creators who already worked well. UGC Agent analyzes the pattern in those profiles and sources against it, which is often faster than guessing the right follower band and niche wording.
Saved preferences keep recurring requirements, such as a permanent country or an agency-email exclusion, without re-typing them in every brief. A one-run override does not overwrite the saved preference.
04
What the brief cannot filter on
Audience composition is not a filter. UGC Agent does not report audience age, gender, country splits, or an audience-authenticity score, so a brief cannot ask for creators whose audience is 70 percent female in one market. That is an influencer-analytics job, and the Modash comparison explains the split.
Rate, availability, and willingness are also outside discovery. They are settled in the conversation with the creator, and the rates guide covers what to expect before you ask.
A narrow brief returns fewer creators rather than padded ones. If a country, niche, and evidence requirement together leave few real matches, the honest short list is the correct output.
Questions
What teams usually need to know.
Can I find UGC creators in one country?
Yes. State the country or city in the brief. Location is treated as a requirement, and each retained creator shows the public evidence that supported it.
Can I search for a specific niche such as skincare?
Yes. The niche comes from the brief, and matches are judged on visible content evidence rather than on a self-declared bio label.
Can I require product-demo content?
Yes. Content format is part of the brief, and the content evidence behind each match is returned with the creator.
Can I set a follower range?
Yes. A follower band is a normal brief requirement. Follower count is used for banding, not as a quality signal.
Can I require a public email and exclude agencies?
Yes. A brief can require a public contact and exclude strong agency, manager, and talent patterns. Unknown domains stay visible for manual review.
Can I filter by audience demographics?
No. UGC Agent reports public profile and content evidence. Audience composition needs an influencer-analytics platform.
Which platforms are covered?
Public Instagram and TikTok profiles. YouTube, Twitch, and Pinterest are not covered.
Describe the creator you need, not the filter you want.
Write the brief in plain English, then read the evidence behind every creator the agent decided to keep.