Give the agent the operational context
State the product, program, target creator, platform, region, evidence requirements, and exclusions.
Proof-backed sourcing
Find creators with public evidence of a recent brand collaboration.
UGC Agent researches the company's public identity, searches brand-tagged or brand-related public content, enriches the post authors, and retains proof URLs. If it cannot verify the evidence, it does not pad the list with generic lookalikes.
Official handle and hashtag researchRecent proof-post URLsWider brand-collab follower range
Workflow
From request to usable output.
Inspect the structured output
Review sources, score reasons, classifications, risk flags, and any missing evidence before acting.
Keep the human decision
Use automation for the first pass while your team controls outreach, approvals, commercial terms, and publishing.
01
Start with the correct brand identity
The workflow researches the company's canonical name, niche, official Instagram and TikTok handles, and relevant hashtags. This reduces confusion when the brand name is a common word or several accounts use similar names.
02
Search public collaboration evidence
Discovery can use Instagram tagged posts, brand hashtags, and TikTok keyword videos. Candidate authors carry the matching post evidence into enrichment so the final lead can include brands_worked_with and brand_proof_url.
03
Verify instead of guessing
Brand mode excludes the company's own account, rejects stale or irrelevant posts, and requires verified evidence before keeping a creator. The search may return fewer results than requested; a smaller evidence-backed list is more useful than an invented full list.
04
Review the meaning of a match
A public mention does not prove a paid partnership, current availability, endorsement, or permission to reuse content. Open the source post, confirm the relationship, and use the evidence only to guide relevant outreach.
05
What qualifies as evidence
A useful match needs a public post URL where the creator mentions, tags, or otherwise references the requested brand in relevant content. The creator's bio, a generic category similarity, or another person's repost is not enough to establish the requested evidence.
The source should be recent enough for the campaign and still accessible when reviewed. Store the brand name, proof URL, platform, post date when available, and the reason the post matched.
06
Paid partnership versus public mention
A proof post shows a public relationship signal; it does not necessarily show payment, gifting, affiliate status, licensing, or an ongoing contract. Open the content and disclosure context before describing the creator as a past paid partner.
Use the evidence to write more relevant outreach, not to imply endorsement or access. The creator still controls whether they want to discuss a new project, and prior public content does not grant reuse rights.
07
When evidence runs out
A narrow brand, country, follower band, or date requirement may produce fewer verified matches than requested. The workflow should stop with the evidence-backed list rather than padding it with ordinary lookalikes and calling them collaborators.
If volume matters more than verified history, run a separate lookalike or category search and label it accurately. Keeping the two result types separate protects the meaning of the collaboration field.
The evidence can also become an outreach personalization input, but it should be described precisely: reference the public post that made the creator relevant rather than claiming a paid relationship you have not verified. Recheck the source before contact because posts, captions, and account visibility can change after the sourcing run.
If the source disappears, mark the evidence unavailable and review the creator again instead of preserving an unsupported collaboration label.
Keep the review date visible so future outreach does not rely on stale evidence.
Questions
What teams usually need to know.
Is this feature available in the web app?
Yes. Availability and usage limits depend on the active UGC Agent plan.
Does UGC Agent make the final creator decision?
No. It provides structured evidence and a first-pass recommendation for human review.
Does the feature use private social data?
The sourcing workflow uses public creator profile and content signals supplied by configured data providers.
Can I export the result?
Creator leads and unlocked analysis fields can be exported where the workflow supports CSV export.
Can the same workflow run through MCP?
Premium MCP access exposes the supported server-side tools to compatible LLM clients.
Turn the brief into a creator list.
Try a restricted sourcing run free, then upgrade only when you need more visible or monthly creator leads.