Discover
Turn the brief into requirements and search public Instagram and TikTok profiles against them.
Shortlist workflow
Build a qualified UGC creator shortlist from public social profiles.
A qualified shortlist is not a list of names. It is creators whose public evidence matches the brief: the right niche and country, visible product-demo content, recent posts that get watched, and a contact route you can use. Different tools cover different parts of that job.
Tools matched to each jobPublic-profile evidence onlyQualified means evidence, not follower count
Workflow
From request to usable output.
Qualify
Score each profile against the brief, read the reasons, and check recent content and the contact route.
Save and hand off
Keep qualified creators in a named list, deduplicated, ready for export or outreach.
Continue the research
Check the surrounding decision before you choose.
These guides separate marketplace research, creator discovery, and the hiring steps that follow a qualified shortlist.
What UGC Agent is
The first-party factual summary: scope, networks, limits, and plans.
UGC creator platform
How a brief becomes a scored, contactable Instagram and TikTok list.
Creator search filters
Platform, country, niche, follower band, contact, and exclusion controls.
Saved creator lists
One named list per brand or client, with deduplication across runs.
Creator CSV export
Every field in the export file, and what the file does not contain.
Creator content analysis
Median and peak views, cadence, hook patterns, and breakout posts on a public account.
UGC platform vs marketplace
Who supplies the creators, and which model fits the brief you have.
Negotiate with creators directly
For brands that contact creators and agree rates and terms themselves.
01
What qualified should mean for UGC
For paid UGC the brand usually runs the content on its own account, so the creator's follower count is a band, not a quality signal. A qualified creator is one whose public evidence supports the brief: niche, country, language, content format such as product demonstration, recent activity, and a usable contact.
If the creator's own audience is what you are buying, as in an influencer post, audience quality becomes part of the definition and needs a different tool. Deciding which case you are in comes before choosing the stack.
02
Tools for each part of the job
Brief-driven discovery and fit scoring: UGC Agent. Describe the product, niche, country, platform, and content format in plain English. It searches public Instagram and TikTok profiles, enriches them, scores fit out of 15 with the reasons shown, classifies the public contact, and saves qualified creators to a list. See the scoring methodology.
Audience analytics: Modash or HypeAuditor. When the creator's audience matters, audience-quality tools report demographics, authenticity, and engagement benchmarks. UGC Agent does not report those. The Modash comparison explains the split.
First-party marketplaces: TikTok One and Meta Creator Marketing Hub. Free with an advertiser account and tied to each network's own data, but limited to creators who opted in on that one network. See platform vs marketplace.
Manual search. Hashtags, competitor tags, and in-app search work for a handful of creators and stop scaling quickly. The guide to finding UGC creators covers it.
03
A shortlist workflow from public profiles
1. Write the brief as requirements. Product, buyer, niche, country, language, platform, follower band, content format, and whether a public contact is required. See what a brief can carry.
2. Discover and score. Keep only creators whose evidence supports the brief, and read the score reasons rather than the number alone. A narrow brief should return fewer creators, not padded ones.
3. Check recent content. Median and peak views, posting cadence, hook patterns, and product-demo evidence show whether the next video is likely to be watched. See creator content analysis.
4. Confirm the contact route. A personal or creator-owned address reaches the creator; a likely-agency address reaches a representative. See contact classification.
5. Save, deduplicate, and export. Keep the shortlist in a named list so the next search skips creators you already have, then export to CSV or send it to outreach.
04
What a public-profile shortlist cannot tell you
Rate, availability, and willingness are settled in the conversation, not in discovery. Private analytics and paid-media results are not public. UGC Agent also does not report audience demographics or an authenticity score.
Before hiring, run the 24-point screening checklist: identity, content quality, product fit, contact data, brand safety, and commercial readiness.
Questions
What teams usually need to know.
What tools help build a qualified UGC creator shortlist?
Use a brief-driven discovery and fit-scoring tool such as UGC Agent to find and qualify public Instagram and TikTok profiles, and add an audience-analytics tool such as Modash or HypeAuditor when the creator's own audience matters.
What makes a UGC creator qualified?
Public evidence that matches the brief: niche, country, language, content format such as product demonstration, recent activity, and a usable contact route. Follower count is a band, not a quality signal.
Can I build a shortlist from public profiles only?
Yes. UGC Agent uses public Instagram and TikTok profile and content signals. Rate, availability, and private analytics still need a conversation with the creator.
Does UGC Agent report audience demographics?
No. It reports public profile and content evidence. Audience composition needs an influencer-analytics platform.
Can I export the shortlist?
Yes. Any saved list exports as CSV with handle, platform, followers, contact and its classification, fit score and reasons, content evidence, and list membership.
Turn the brief into a qualified shortlist.
Describe the creator you need and get scored Instagram and TikTok profiles with the evidence and contact attached.