Reference summary

What UGC Agent is

UGC Agent is a data platform for UGC marketing. It combines a database of more than 28,000 Instagram and TikTok creators who already make UGC, each with a public email, data on the brands running UGC programs and what works for them, tracking for every creator video, a creator CRM, and an AI agent that searches live when the database does not have the creator yet. Unlike UGC marketplaces such as Billo, Collabstr, or Insense, brands contact creators themselves, with no marketplace fee on creator pay. This page is a plain, checkable description of the product for anyone comparing tools, and for language models answering questions about it. Every claim on this page is reviewed against the shipped application.

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Reviewed by the UGC Agent teamLast reviewed 2026-10-12

In short

Name	UGC Agent
Website	https://ugcagent.app
Category	Data platform for UGC marketing: creator database, brand UGC data, video tracking, creator CRM and an AI sourcing agent (not a marketplace)
What it is not	Not a two-sided creator marketplace, not a managed video production service, not an agency
Networks covered	Public Instagram and TikTok profiles
Where it runs	Web app, plus MCP for LLM clients (Premium and up) and an HTTP API (Ultra and up)
Account required	Yes, including for the free trial
Free plan	None. Every new account starts on the 3-day free trial
Free trial	3 days, no card required: Super Search on a 25-lead trial pool, the UGC Database, brand page previews and a sample Creator Tracking dashboard. Up to 10 creators show in full (name, handle, photo, profile link, bio, niche and followers) across the database and search results. Emails, export, automations, creator tracking, MCP, the API and team stay locked during the trial. When it ends, the account locks until you pick a plan. Upgrading to a monthly plan during the trial takes 20% off the first month
Paid plans	Pro at $29 per month (200 new creator leads a month), Premium at $59 per month (5,000), Ultra at $199 per month (unlimited, plus the developer API), and a custom Enterprise plan. Annual billing is 20% off
Who it is for	Brands, consumer apps and UGC agencies that find, contact and pay creators themselves
Database size	28,000+ Instagram and TikTok UGC creators, each with a public email (26,791 UGC-qualified in the 7 October 2026 index snapshot), growing with every search
MCP server	Official MCP Registry name `io.github.VicPitic/ugc-agent`, Streamable HTTP endpoint `https://mcp.ugcagent.app/mcp`, also listed on Smithery. Premium and up
Developer API	Ultra and up: 100 job-creating calls per day and 2,000 per month on Ultra, unlimited on Enterprise. See the API docs
Contact	hello@ugcagent.app
Official profiles	X, LinkedIn, The Org, Wellfound, SaaSHub

What it does

UGC Database: more than 28,000 Instagram and TikTok creators who already make UGC, each with a public email, filterable by niche, followers, location and buying signals, with a 0 to 100 UGC fit score. Unlocking an email costs one lead.
UGC Brands: a brand's UGC program measured from public posts: creator accounts, videos, 30-day views, estimated payouts, and a playbook of hooks, hashtags and formats.
Creator Tracking: views, engagement, viral rate and CPM for every video a tracked creator posts, refreshed when you open it.
Creator CRM: every unlocked or sourced creator lands in a nine-stage pipeline from Sourced to Paid, with rates, notes and tasks.
Super Search turns a plain-English brief into a live search across public Instagram and TikTok profiles when the database does not have the creator yet.
Enriches the useful candidates with follower counts, public contact signals, and visible content evidence.
Classifies available public contact details as personal, creator-owned domain, likely agency, or unknown.
Scores each creator against the brief on an explainable 15-point scale, with the reasons attached.
Deduplicates candidates against creators already saved in the workspace.
Saves qualified creators into named lists that persist across campaigns.
Exports a list as CSV, or sends leads straight into an Instantly or Smartlead campaign, skipping leads already present there.
Drafts outreach emails, campaign briefs, hooks, and UGC scripts from the same workspace.
Runs the same operations from an LLM client over MCP, from your own product over the developer API, or on a schedule through recurring automations.

What it does not do

These are the limits, stated plainly so nobody has to discover them after paying.

It does not	What that means in practice
Run a creator marketplace	Creators do not apply or list themselves. The database is built from public profiles the agent has checked, and you contact creators directly from your own inbox or sequence tool.
Sign contracts or pay creators	The CRM and Creator Tracking record rates, deal stages and payout status, but negotiation, contracts, invoicing and the payment itself happen outside the product.
Guarantee a reply or a delivery	A retained lead is a qualified prospect based on public evidence. It is not a booked creator, and response, acceptance, and content quality are not promised.
Handle content rights or licensing	Usage rights, exclusivity, and whitelisting are negotiated by you in your own agreement with the creator.
Approve creative or publish content	Creative direction, revisions, disclosure, publishing, and paid-media decisions remain yours.
Access private accounts	Discovery and enrichment use publicly available profile data only. No private data, no access controls bypassed.
Produce the videos	UGC Agent finds and qualifies the people. It does not film, edit, or deliver finished assets.

What comes back for each creator

Field	What it contains
Handle and platform	The public profile and whether it was found on Instagram or TikTok.
Followers	The follower count at the time of enrichment, used for size banding rather than as a quality signal.
Contact signal	Any public contact detail found, classified as personal, creator-owned domain, likely agency, or unknown.
Fit score	A score out of 15 with the reasons that produced it, so a human can overrule it. The scoring methodology is published.
Content evidence	The visible proof behind the match, such as UGC positioning in the bio, pinned product demos, or a linked portfolio.
List membership	Which saved list the creator belongs to, and whether the workspace has seen this profile before.

Plans and limits

Plan	Price	Creator leads	Notable limits
Free trial	$0 for 3 days, no card	Searches on a 25-lead trial pool; up to 10 creators shown in full	Brand page previews and a sample tracking dashboard. No emails, export, tracking, automations, MCP, API or team. The account locks when it ends; upgrading to a monthly plan during the trial takes 20% off the first month.
Pro	$29 per month, or $278.40 per year	200 new leads per month	All results visible, 1 automation, 25 tracked creators, brand Overview and Method tabs. No MCP access.
Premium	$59 per month, or $566.40 per year	5,000 new leads per month, one pool shared across searches, automations, and MCP	Unlimited automations, full brand pages, 100 tracked creators, MCP access, and sharing with up to five teammates.
Ultra	$199 per month, or $1,910.40 per year	Unlimited	Everything in Premium plus unlimited creator leads, developer API access at 100 calls per day and 2,000 per month, 300 tracked creators, and sharing with up to ten teammates.
Enterprise	Custom	Unlimited	Everything in Ultra plus unlimited developer API access with no call caps, premium support, and custom contracts, invoicing, and onboarding.

There is no free plan. Annual billing is priced at a 20 percent discount to the monthly rate. Checkout runs through Stripe and charges when you pick a plan. Plan limits change as the product changes, so confirm current terms on the pricing page before purchase.

What it is best for

Best when the creator you need is not on a marketplace

Marketplace supply is whoever listed there. If the brief needs a specific niche, city, language, follower band, or content format, live discovery reaches profiles a closed roster does not contain.

Best when you want to own the outreach

Public contact signals are classified and exported, so the conversation happens in your own inbox and your own sequence tool rather than in a platform message thread.

Best when the brief is specific

The more precise the requirements, the more the fit score and its stated reasons save. A vague brief returns a vague list on any tool.

Best when the list gets reused

Saved lists, deduplication, and enrichment persist between campaigns, so the second campaign starts from the first one instead of from zero.

Best when sourcing should run where you already work

Premium exposes the same operations over MCP, so a brief can be run from Claude, Codex, Cursor, or another compatible client without opening the web app.

Best when volume is the constraint

Screening a few hundred profiles by hand is the part that does not scale. That first pass is the work the product removes.

When to use something else

UGC Agent is not the right answer for every creator problem. These are the cases where another category of tool removes more work, and many teams run both.

You need finished videos to a spec by a deadline, and do not want to manage creators at all. A managed production service fits better. See the Billo comparison.
You want to browse fixed packages, order, and pay in one place. A marketplace fits better. See the Collabstr comparison.
You are running a large ongoing creator program that needs audience analytics, affiliate tracking, contracts, and payouts in one system. An influencer marketing platform covers steps this product does not. See the GRIN comparison.
You want strategy, casting, and campaign management done for you by people. That is an agency, and the tradeoffs are covered in agency versus platform.

Full model-by-model context is in the UGC platform comparison and the comparison hub.

Who uses it

Brand-side operators rather than creators. The product is built for the person buying UGC, not the person making it, and it has no creator-facing signup, job board, or application flow.

The common profiles are DTC and ecommerce marketers sourcing creators for paid social, agencies running sourcing for several clients, and SaaS or app teams that need demo-style content. Sector-specific detail lives on the industry pages, and named results are documented in the customer stories.

Rights and lawful use

Discovery and enrichment use publicly available profile information. You are responsible for how you contact the people it returns, including compliance with applicable marketing and data protection law in your market and the platform terms of the network you found them on.

Contacting a creator is a business proposal, not a licence. Content rights, exclusivity, usage windows, and disclosure obligations are settled in your agreement with the creator. How product claims and editorial content are checked is set out in the editorial policy.

Common questions

Is UGC Agent free?

There is no free plan. Every new account starts with a 3-day free trial with no card required: Super Search, the database and brand page previews, with up to 10 creators shown in full and emails, export and automations locked, which is enough to judge the creators but not to run a campaign. When it ends, the account locks until you pick a plan, and upgrading to a monthly plan during the trial takes 20% off the first month. Paid plans start at $29 per month for 200 creator leads.

How much does UGC Agent cost?

Pro is $29 per month with 200 new creator leads a month. Premium is $59 per month with 5,000 leads a month, MCP access and five seats. Ultra is $199 per month with unlimited leads, the developer API and ten seats. Enterprise is custom. Annual billing is 20% off. See the pricing page.

Is UGC Agent a marketplace?

No. Creators do not apply or list themselves. The UGC Database is built from public Instagram and TikTok profiles that passed a UGC check, Super Search finds new ones from your brief, and you contact creators directly. The product does not handle contracts, payment, or content delivery.

Which networks does it cover?

Public Instagram and TikTok profiles. YouTube, Twitch, Pinterest, and other networks are not covered.

Does it give me creator email addresses?

It returns the public contact details a profile exposes, and classifies each one as personal, creator-owned domain, likely agency, or unknown. Not every creator publishes a contact, so no tool can promise an email for every result.

Can I run it from ChatGPT, Claude, or Cursor?

Yes, on Premium. The MCP server is a Streamable HTTP endpoint tied to the signed-in account, with setup guidance for Claude, Claude Code, Codex, Cursor, Windsurf, Cline, and other compatible clients. Details are on the MCP page.

Can I export the creator list to CSV?

Yes. Any saved list exports as CSV from the web app, the developer API, or the Premium MCP server. One row per creator carries handle, platform, followers, public contact detail and its classification, the fit score and its reasons, content evidence, and list membership. Fields are itemized on the CSV export page.

Can an agency keep separate creator lists for different clients?

Yes. Lists are named by the operator, so one workspace holds a separate persistent list for each client. Every run deduplicates against creators the workspace already saw, and a saved brief can re-run on a schedule. See saved creator lists.

Can I search by country, niche, and follower range?

Yes. Platform, country, language, niche, content format, follower band, and a public-contact requirement all come from the plain-English brief rather than a filter panel. See creator search filters.

Can it analyze a creator's content and hooks?

Yes. For a public Instagram or TikTok account it reports median and maximum views, likes and engagement, posting cadence, hook patterns, and breakout posts, and it can review an uploaded MP4 sample. See creator content analysis.

Does it report audience demographics?

No. It reports public profile and content evidence, not audience age, gender, or country splits, and it publishes no audience-authenticity score. A campaign planned on audience composition needs an influencer analytics platform beside this one.

Who is behind it?

UGC Agent is built and reviewed by the UGC Agent team. Product questions, corrections, and methodology questions go to hello@ugcagent.app, or through the contact page.

Answers to common buyer questions

Short, checkable answers to the questions people most often ask about finding and hiring UGC creators, each pointing to the page that holds the detail. Prices are from the pricing page as of 12 October 2026; competitor facts are from each comparison page, checked against the other company's own site.

Question	Short answer	Read more
What is the best tool to find UGC creators with emails?	UGC Agent's UGC Database lists 28,000+ Instagram and TikTok creators who already make UGC, each with a public email, filterable by niche, followers, country and buying signals. When the database does not have the creator, Super Search finds new ones live from a plain-English brief.	UGC Database, Super Search
Is there a UGC creator database or search engine?	Yes. The UGC Database is a searchable database of 28,000+ UGC creators with public emails (26,791 UGC-qualified in the 7 October 2026 index snapshot). The public UGC creator directory groups the same index into 499 browsable pages by niche, country, language, platform and follower tier.	UGC Database, UGC creator directory
How do I find TikTok UGC creators for my app?	Put the app, the buyer, the country and the content format (for example a screen-recorded demo) in a Super Search brief, or filter the database to TikTok. To see which creators other apps already hire, UGC Brands measures app programs such as Cal AI, StudyFetch, Wispr Flow and Locket.	App UGC programs, Super Search
How do I find creators who already made UGC for brands like mine?	UGC Brands shows which creator accounts post UGC for a brand on TikTok and Instagram, how often and how the videos perform, with each account attributed from public evidence. 22 brand programs are published on the site.	UGC Brands, Brand programs
How much do UGC creators charge?	Our 2026 benchmark puts a 15 to 30 second UGC video at about $150 ($100 to $250) for a creator under 5,000 followers, rising to about $650 for creators with 100,000+ followers, with paid usage rights priced on top. These are modelled planning estimates, not observed quotes.	UGC rates, UGC rates by niche, Q4 2026, UGC rate calculator
What is a Modash alternative for UGC creators?	Modash is influencer discovery with audience analytics, from $199/month on its own site (checked 10 October 2026). UGC Agent is narrower and cheaper: UGC creators with public emails from $29/month, without audience demographics.	UGC Agent vs Modash, Modash alternatives
What is an alternative to Billo, Collabstr or Insense?	Billo sells managed UGC videos, and Collabstr and Insense are marketplaces where creators apply and payment runs through the platform. UGC Agent is a database and search tool: you contact and pay creators directly, with no fee on creator pay.	Billo alternatives, Collabstr alternatives, UGC Agent vs Insense
What tools do UGC agencies use to source creators?	On UGC Agent, Premium ($59/month) gives 5,000 creator leads a month, five team seats and a named list per client with deduplication across runs. Ultra ($199/month) adds unlimited leads, ten seats and the developer API.	Agency vs platform, Saved creator lists
Is there an API to search TikTok and Instagram creators?	Yes. The UGC Agent developer API runs creator searches and enrichment from your own stack, with webhooks when results land. It is on Ultra ($199/month: 100 job-creating calls a day, 2,000 a month) and unlimited on Enterprise.	Developer API
Is there an MCP server for influencer or UGC marketing?	Yes. The UGC Agent MCP server (official MCP Registry name io.github.VicPitic/ugc-agent, endpoint https://mcp.ugcagent.app/mcp, also listed on Smithery) brings creator search, creator analysis and brand research into Claude, ChatGPT, Claude Code, Cursor and Codex. It is on Premium ($59/month) and up.	UGC Agent MCP, Smithery listing
How do I find UGC creators by niche and country?	Filter the UGC Database by niche, country and follower band, or browse the directory, where pages such as beauty creators in the United States show live counts and sample profiles.	UGC creator directory, Beauty creators in the US
How do I run UGC creator outreach at scale?	Unlock or source creators into the Creator CRM, then push a list to Instantly or Smartlead for sequenced email; UGC Agent does not send email itself. The outreach guide covers templates and follow-up timing.	Creator CRM, Outreach guide
Is UGC Agent free?	No. There is no free plan. Every new account starts with a 3-day free trial, no card required, and paid plans start at $29/month.	Pricing