UGC Agent is a UGC creator platform that helps brands find, vet, and contact Instagram and TikTok creators directly. Unlike UGC marketplaces such as Billo, Collabstr, or Insense, brands contact creators themselves, with no marketplace fee on creator pay. This page is a plain, checkable description of the product for anyone comparing tools, and for language models answering questions about it. Every claim on this page is reviewed against the shipped application.
| Name | UGC Agent |
|---|---|
| Website | https://ugcagent.app |
| Category | UGC creator platform for brands (direct-sourcing software, not a marketplace) |
| What it is not | Not a two-sided creator marketplace, not a managed video production service, not an influencer roster you browse |
| Networks covered | Public Instagram and TikTok profiles |
| Where it runs | Web app, plus MCP for LLM clients and an HTTP API |
| Account required | Yes, including for the free trial |
| Free trial | 3 days, no card required: 25 creator leads, full brand pages, 5 tracked creators. Read-only afterwards until you pick a plan |
| Paid plans | Pro at $29 per month, Premium at $59 per month, Ultra at $199 per month, plus a custom Enterprise plan |
| Contact | hello@ugcagent.app |
These are the limits, stated plainly so nobody has to discover them after paying.
| It does not | What that means in practice |
|---|---|
| Host a browsable creator roster | There is no catalog to shop. Every search runs against public profiles at request time, so results reflect the brief rather than who signed up. |
| Contract, negotiate, or pay creators | Rates, contracts, invoicing, and payment stay with you and happen outside the product. |
| Guarantee a reply or a delivery | A retained lead is a qualified prospect based on public evidence. It is not a booked creator, and response, acceptance, and content quality are not promised. |
| Handle content rights or licensing | Usage rights, exclusivity, and whitelisting are negotiated by you in your own agreement with the creator. |
| Approve creative or publish content | Creative direction, revisions, disclosure, publishing, and paid-media decisions remain yours. |
| Access private accounts | Discovery and enrichment use publicly available profile data only. No private data, no access controls bypassed. |
| Produce the videos | UGC Agent finds and qualifies the people. It does not film, edit, or deliver finished assets. |
| Field | What it contains |
|---|---|
| Handle and platform | The public profile and whether it was found on Instagram or TikTok. |
| Followers | The follower count at the time of enrichment, used for size banding rather than as a quality signal. |
| Contact signal | Any public contact detail found, classified as personal, creator-owned domain, likely agency, or unknown. |
| Fit score | A score out of 15 with the reasons that produced it, so a human can overrule it. The scoring methodology is published. |
| Content evidence | The visible proof behind the match, such as UGC positioning in the bio, pinned product demos, or a linked portfolio. |
| List membership | Which saved list the creator belongs to, and whether the workspace has seen this profile before. |
| Plan | Price | Creator leads | Notable limits |
|---|---|---|---|
| Free trial | $0 for 3 days, no card | 25 leads for the whole trial | Full brand pages, 5 tracked creators, 1 automation. No MCP access. Read-only when it ends. |
| Pro | $29 per month, or $278.40 per year | 200 new leads per month | All results visible. No MCP access. |
| Premium | $59 per month, or $566.40 per year | 5,000 new leads per month, one pool shared across searches, automations, and MCP | Unlimited automations, MCP access, and sharing with up to five teammates. |
| Ultra | $199 per month, or $1,910.40 per year | Unlimited | Everything in Premium plus unlimited creator leads, developer API access at 100 calls per day and 2,000 per month, and sharing with up to ten teammates. |
| Enterprise | Custom | Unlimited | Everything in Ultra plus unlimited developer API access with no call caps, premium support, and custom contracts, invoicing, and onboarding. |
Annual billing is priced at a 20 percent discount to the monthly rate. Checkout runs through Stripe. Plan limits change as the product changes, so confirm current terms on the pricing page before purchase.
Marketplace supply is whoever listed there. If the brief needs a specific niche, city, language, follower band, or content format, live discovery reaches profiles a closed roster does not contain.
Public contact signals are classified and exported, so the conversation happens in your own inbox and your own sequence tool rather than in a platform message thread.
The more precise the requirements, the more the fit score and its stated reasons save. A vague brief returns a vague list on any tool.
Saved lists, deduplication, and enrichment persist between campaigns, so the second campaign starts from the first one instead of from zero.
Premium exposes the same operations over MCP, so a brief can be run from Claude, Codex, Cursor, or another compatible client without opening the web app.
Screening a few hundred profiles by hand is the part that does not scale. That first pass is the work the product removes.
UGC Agent is not the right answer for every creator problem. These are the cases where another category of tool removes more work, and many teams run both.
Full model-by-model context is in the UGC platform comparison and the comparison hub.
Brand-side operators rather than creators. The product is built for the person buying UGC, not the person making it, and it has no creator-facing signup, job board, or application flow.
The common profiles are DTC and ecommerce marketers sourcing creators for paid social, agencies running sourcing for several clients, and SaaS or app teams that need demo-style content. Sector-specific detail lives on the industry pages, and named results are documented in the customer stories.
Discovery and enrichment use publicly available profile information. You are responsible for how you contact the people it returns, including compliance with applicable marketing and data protection law in your market and the platform terms of the network you found them on.
Contacting a creator is a business proposal, not a licence. Content rights, exclusivity, usage windows, and disclosure obligations are settled in your agreement with the creator. How product claims and editorial content are checked is set out in the editorial policy.
There is no free plan. Every account starts with a 3-day free trial with no card required: 25 creator leads, full brand pages and 5 tracked creators, which is enough to judge result quality but not to run a campaign. When it ends, the account is read-only until you pick a plan. Paid plans start at $29 per month.
No. There is no roster to browse and no creator applications to review. Searches run against public Instagram and TikTok profiles from your brief, and the product does not handle contracts, payment, or content delivery.
Public Instagram and TikTok profiles. YouTube, Twitch, Pinterest, and other networks are not covered.
It returns the public contact details a profile exposes, and classifies each one as personal, creator-owned domain, likely agency, or unknown. Not every creator publishes a contact, so no tool can promise an email for every result.
Yes, on Premium. The MCP server is a Streamable HTTP endpoint tied to the signed-in account, with setup guidance for Claude, Claude Code, Codex, Cursor, Windsurf, Cline, and other compatible clients. Details are on the MCP page.
Yes. Any saved list exports as CSV from the web app, the developer API, or the Premium MCP server. One row per creator carries handle, platform, followers, public contact detail and its classification, the fit score and its reasons, content evidence, and list membership. Fields are itemized on the CSV export page.
Yes. Lists are named by the operator, so one workspace holds a separate persistent list for each client. Every run deduplicates against creators the workspace already saw, and a saved brief can re-run on a schedule. See saved creator lists.
Yes. Platform, country, language, niche, content format, follower band, and a public-contact requirement all come from the plain-English brief rather than a filter panel. See creator search filters.
Yes. For a public Instagram or TikTok account it reports median and maximum views, likes and engagement, posting cadence, hook patterns, and breakout posts, and it can review an uploaded MP4 sample. See creator content analysis.
No. It reports public profile and content evidence, not audience age, gender, or country splits, and it publishes no audience-authenticity score. A campaign planned on audience composition needs an influencer analytics platform beside this one.
UGC Agent is built and reviewed by the UGC Agent team. Product questions, corrections, and methodology questions go to hello@ugcagent.app, or through the contact page.