Mid-tier Fashion UGC Creators: 25k to 100k Followers
UGC Agent's 7 October 2026 index holds 88 mid-tier fashion creators, split 92% Instagram and 8% TikTok, with a median of 47,211 followers. That is 5% of the 1,831 fashion creators, and the median sits above their 1,783. The United States is the largest country pool, with 19.
Mid-tier creators bring their own audience, so quotes start to include a posting fee on top of production. This list is the 88 fashion creators sitting at 25,000 to 100,000 followers, 81 on Instagram and 7 on TikTok. Most are in the United States (19) and Spain (10). The micro tier holds 349 more. The 30 public profiles below are filterable; Start free to unlock the rest.
30 mid-tier fashion creators from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
58 more mid-tier fashion creators with verified emails, fit scores, and portfolio links are inside UGC Agent. Every plan starts with a 3-day trial that runs a full mid-tier fashion creators search; larger plans unlock bigger lists and exports.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 88
- Instagram / TikTok
- 81 / 7
- Median followers
- 47,211
- Under 5k followers
- 0%
- Middle half
- 34,086 to 64,000
- Portfolio site
- 39.8%
- Index date
- 7 October 2026
- Under 5000
- 500 to 1k0
- 1k to 5k0
- 5k to 10k0
- 10k to 50k49
- 50k to 250k39
Top countries
Mid-tier fashion creators, 25,000 to 100,000 followers
A mid-tier fashion creator brings an audience as well as footage: 88 of them here, median 47,211 followers. Quotes at this size usually bundle a post to the creator's own feed, so split the production fee from the posting fee and price usage rights separately.
The 88 creators here run from 34,086 followers at the first quartile to 64,000 at the third, with the median at 47,211: 56% in the 10k to 50k band, 44% in the 50k to 250k band. 39.8% link a portfolio site, a second signal that they take briefs.
Where mid-tier fashion creators are based
The top three countries are United States (19), Spain (10), Mexico (9), together 38 creators. 39.8% of the creators on this page link a portfolio site from their bio.
After that come United Kingdom (8), Argentina (4), Australia (2). The six together account for 52 creators. Each country link opens the fashion list for that market, with its own table, platform split, and follower bands, which is the quickest way to check whether a market has enough depth for a ten-creator test before you brief.
What mid-tier fashion creators cost
Every creator on this page falls in the rate calculator's mid column (25k to 100k). At that tier a 15 to 30 second UGC video typically runs $375, between $250 and $600, a five-photo set about $350, and 12 months of paid usage adds about $375 per video on top of production. Use those as an opening range, not a quote: niche, deliverable count and usage terms move every number.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about mid-tier fashion creators
How many mid-tier fashion creators are there?
88 as of 7 October 2026, with 81 on Instagram and 7 on TikTok. Only profiles that passed the UGC qualification check are counted; profiles that merely mention a brand are not. New creators are added with every search run inside the app.
Where are mid-tier fashion creators based?
United States (19), Spain (10), Mexico (9) are the largest pools among creators who state a country. Country is taken from the public profile, so 34 of the 88 have no listed location or sit outside the recognised list.
How many followers does a typical mid-tier fashion creator have?
The median is 47,211 followers, with the middle half between 34,086 and 64,000. 0% have fewer than 5,000 followers and only 100% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Do fashion creators work for gifted product?
Many nano and micro creators will produce a try-on for a piece they would wear anyway, and the index shows a large pool at that scale. That works for an organic post with a fit mention. Once you need a styling edit, a stated hook, or footage for ads and product pages, pay a fee alongside the garment. Say which arrangement you are proposing in the first message, and let the creator keep the piece unless there is a reason not to.
What disclosure rules apply to fashion hauls and try-ons?
Gifted garments count as a material connection in the US under the FTC Endorsement Guides and in the UK under ASA and CMA guidance, so every haul that includes a brand-provided piece needs #ad or the paid partnership label, even if other items were bought. Affiliate links carry the same obligation. Sustainability claims are a second risk area: the UK's Green Claims Code and EU rules require substantiation, so give creators the documentation or keep them off the topic.
What formats reduce returns for apparel brands?
Try-on clips where the creator states their height, usual size, the size they took, and whether they would change it, filmed in motion rather than posed, are the format most brands report using on product pages. Add a fabric close-up and a note on stretch or drape. For footwear, walking footage and a break-in follow-up matter more than the box. Ask for the raw file so a 15-second version can sit on the product page and a longer one can run in paid social.
Will a fashion creator agree to exclusivity?
Wardrobe exclusivity is not realistic, since the creator wears many brands in every post. What you can reasonably ask for is a short window in which they do not produce a paid try-on for a named direct competitor, and a usage exclusivity on the footage itself so it does not appear in a rival's ads. Keep it to 30 to 60 days, name the competitors, and attach a fee. Put it in the agreement rather than a DM.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Narrower lists inside this one
1 lists cut from these 88 mid-tier fashion creators, each with its own table and numbers. A list only exists when it holds at least 25 creators and is not 95% the same people as this one.
- By platformMid-tier Instagram fashion creators 81
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
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