Instagram UGC Creators in the United States
As of 7 October 2026, UGC Agent's index lists 7,141 Instagram creators in the United States, all publishing on Instagram, with a median of 1,424 followers. That is 94% of the 7,570 creators in the United States, and the median sits below their 1,455.
7,141 UGC creators on Instagram who state the United States on their public profile, 94% of the 7,570 creators indexed there. The TikTok list for the United States holds 429. The deepest niches here are beauty (1,986), parenting (1,277), fitness (962). Filter the 30 profiles below by niche or follower band, then open all 7,141 in UGC Agent to unlock emails.
30 Instagram creators in the United States from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 7,141 Instagram creators in the United States. Every one has a contact email on file in UGC Agent, 7,111 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial, no card required. Up to 10 creators show in full during the trial; emails unlock on a paid plan.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 7,141
- Instagram / TikTok
- 7,141 / 0
- Median followers
- 1,424
- Under 5k followers
- 84%
- Middle half
- 654 to 3,355
- Portfolio site
- 43.4%
- Index date
- 7 October 2026
- Under 5001,408
- 500 to 1k1,202
- 1k to 5k3,367
- 5k to 10k557
- 10k to 50k419
- 50k to 250k187
- 250k and up1
Instagram creators in the United States
Instagram accounts for 94% of the 7,570 creators indexed in the United States, 7,141 profiles against 429 on TikTok. The split matters when you brief: a creator who only posts to one platform films for that aspect ratio and that pacing, and asking for a cross-post usually means a reshoot rather than a re-crop.
In numbers: 7,141 Instagram creators in the United States at the October 2026 index, 100% on Instagram and 0% on TikTok. 47% sit in the 1k to 5k band, 37% are under 1,000 followers, and 9% are above 10,000. The interquartile range runs from 654 to 3,355 followers, so a typical shortlist is nano and micro accounts rather than influencers.
Top niches on Instagram in the United States
By category, <a href="/ugc-creators/instagram/united-states/beauty/">beauty (1,986)</a>, <a href="/ugc-creators/instagram/united-states/parenting/">parenting (1,277)</a>, <a href="/ugc-creators/instagram/united-states/fitness/">fitness (962)</a> lead, with <a href="/ugc-creators/united-states/home/">home (889)</a>, <a href="/ugc-creators/instagram/united-states/lifestyle/">lifestyle (775)</a>, <a href="/ugc-creators/instagram/united-states/travel/">travel (607)</a> behind them. Each link opens the same table filtered to that niche, which is the fastest way to see whether a market has the depth for a ten-creator test.
What Instagram creators in the United States cost
84% of the Instagram creators in the United States on this page have fewer than 5,000 followers, which is the calculator's nano tier; 14% fall between 5k and 50k and 3% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram creators in the United States
How many Instagram creators in the United States are there?
7,141 at the 7 October 2026 export: 7,141 on Instagram and 0 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
How does this list compare with the wider pool?
These 7,141 creators are 94% of the 7,570 creators in the United States (median 1,455 followers). Their own median is 1,424 followers. Each wider list is linked above if you need more depth than this segment holds.
How many followers does a typical Instagram creator in the United States have?
The median is 1,424 followers, with the middle half between 654 and 3,355. 84% have fewer than 5,000 followers and only 9% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
When was this page last updated?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Can I get their emails?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a Instagram creators in the United States search inside UGC Agent, where every plan starts with a 3-day free trial, no card required (open all 7,141 in UGC Agent), or see pricing for list sizes.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Narrower lists inside this one
16 lists cut from these 7,141 Instagram creators in the United States, each with its own table and numbers. A list only exists when it holds at least 25 creators and is not 95% the same people as this one.
- By nicheInstagram beauty creators in the United States 1,986Instagram parenting creators in the United States 1,277Instagram fitness creators in the United States 962Instagram lifestyle creators in the United States 775Instagram travel creators in the United States 607Instagram fashion creators in the United States 606Instagram tech creators in the United States 391Instagram mental health creators in the United States 329Instagram food creators in the United States 280Instagram finance creators in the United States 206Instagram pets creators in the United States 107Instagram productivity creators in the United States 84Instagram education creators in the United States 83Instagram gaming creators in the United States 61Instagram sports creators in the United States 39Instagram arts and crafts creators in the United States 27
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
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