Instagram Food UGC Creators in the United States
UGC Agent's 7 October 2026 index holds 280 Instagram food creators in the United States; every one posts on Instagram and the median account has 1,763 followers. That is 92% of the 305 food creators in the United States, and the median sits above their 1,726.
The tightest brief this index answers on its own: 280 Instagram creators in the United States posting food content, 92% of the 305 food creators in the United States. Half sit under 1,763 followers. Widen to every Instagram creator in the United States, or compare the same brief on TikTok. open all 280 in UGC Agent to unlock verified emails for the full list.
30 Instagram food creators in the United States from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 280 Instagram food creators in the United States. Every one has a contact email on file in UGC Agent, 250 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial, no card required. Up to 10 creators show in full during the trial; emails unlock on a paid plan.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 280
- Instagram / TikTok
- 280 / 0
- Median followers
- 1,763
- Under 5k followers
- 72%
- Middle half
- 741 to 5,943
- Portfolio site
- 51.1%
- Index date
- 7 October 2026
- Under 50050
- 500 to 1k39
- 1k to 5k112
- 5k to 10k29
- 10k to 50k37
- 50k to 250k13
Food creators on Instagram in the United States
280 of the food creators in the United States post to Instagram and 25 to TikTok, so this is the narrower of the two pools to brief from and the larger.
Only 18% of the 280 Instagram food creators in the United States have more than 10,000 followers; 40% are in the 1k to 5k range and 32% are under 1,000, with a median of 1,763. Follower figures are shown as bands because exact counts drift between exports. 51.1% link a portfolio site from their profile, a useful second signal that they take briefs.
What food UGC costs in the United States
Mapped to the calculator's tiers, 72% of Instagram food creators in the United States are nano (under 5k followers), 24% sit between 5k and 50k, and 5% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram food creators in the United States
How many Instagram food creators in the United States are there?
280 as of 7 October 2026, with 280 on Instagram and 0 on TikTok. Only profiles that passed the UGC qualification check are counted; profiles that merely mention a brand are not. New creators are added with every search run inside the app.
How does this list compare with the wider pool?
These 280 creators are 92% of the 305 food creators in the United States (median 1,726 followers), and 4% of the 7,141 Instagram creators in the United States (median 1,424 followers), and 27% of the 1,040 Instagram food creators (median 2,272 followers). Their own median is 1,763 followers. Each wider list is linked above if you need more depth than this segment holds.
How many followers does a typical Instagram food creator in the United States have?
The median is 1,763 followers, with the middle half between 741 and 5,943. 72% have fewer than 5,000 followers and only 18% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How current is this list?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Is gifting enough for food and beverage creators?
For a snack or drink and a single taste-test clip, many nano and micro creators accept product alone, and the index shows a deep pool at that level. A recipe video, a meal-kit series, a shelf visit, or any footage licensed for ads is paid work. Hosted restaurant visits follow the same rule: the meal covers attendance, and the deliverables carry a fee. State the arrangement in the first message so perishables do not sit while you negotiate.
How do nutrition and health claims work in food UGC?
In the US, the FTC holds brands responsible for creator claims, and the FDA regulates nutrient-content and health claims on food, so a creator saying a product is 'high protein' or 'good for gut health' is making a regulated statement. The UK ASA has ruled against similar creator language. Give creators the exact label wording they can use, ask them to describe taste, texture, and occasion in their own words, and review every clip before it runs as an ad.
Which formats sell food products best?
A taste test with a first-bite reaction and a specific taste note, a recipe where the product visibly changes the result, and a ritual clip that shows the product at a recognizable moment such as breakfast or post-workout. For retail launches, a shelf-to-cart clip in a named store adds availability context. Ask for vertical framing, phone-friendly lighting on the food, the sound of the open or pour kept in, and the raw file for shoppable cuts.
Should food creators be asked for exclusivity?
Category exclusivity on a snack or drink is uncommon at nano and micro scale and will not be accepted for gifted product. For a launch, a 30-day window without a paid post for a named direct competitor is a reasonable paid ask. Hospitality clients sometimes request that a creator not feature a rival venue in the same week, which is fair for a hosted visit. Write it into the agreement; a verbal ask in a DM is not enforceable.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
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