Instagram Beauty UGC Creators in the United States
UGC Agent's 7 October 2026 index holds 1,986 Instagram beauty creators in the United States; every one posts on Instagram and the median account has 1,561 followers. That is 94% of the 2,119 beauty creators in the United States, and the median sits below their 1,576.
The tightest brief this index answers on its own: 1,986 Instagram creators in the United States posting beauty content, 94% of the 2,119 beauty creators in the United States. Half sit under 1,561 followers. Widen to every Instagram creator in the United States, or compare the same brief on TikTok. open all 1,986 in UGC Agent to unlock verified emails for the full list.
30 Instagram beauty creators in the United States from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 1,986 Instagram beauty creators in the United States. Every one has a contact email on file in UGC Agent, 1,956 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial, no card required. Up to 10 creators show in full during the trial; emails unlock on a paid plan.
Creator data snapshot
Every figure is a UGC-qualified creator from the 7 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 1,986
- Instagram / TikTok
- 1,986 / 0
- Median followers
- 1,561
- Under 5k followers
- 86%
- Middle half
- 851 to 3,265
- Portfolio site
- 47.1%
- Index date
- 7 October 2026
- Under 500321
- 500 to 1k273
- 1k to 5k1,120
- 5k to 10k209
- 10k to 50k47
- 50k to 250k16
Beauty creators on Instagram in the United States
1,986 of the beauty creators in the United States post to Instagram and 133 to TikTok, so this is the narrower of the two pools to brief from and the larger.
In numbers: 1,986 Instagram beauty creators in the United States at the October 2026 index, 100% on Instagram and 0% on TikTok. 56% sit in the 1k to 5k band, 30% are under 1,000 followers, and 3% are above 10,000. The interquartile range runs from 851 to 3,265 followers, so a typical shortlist is nano and micro accounts rather than influencers.
What beauty UGC costs in the United States
Mapped to the calculator's tiers, 86% of Instagram beauty creators in the United States are nano (under 5k followers), 13% sit between 5k and 50k, and 1% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram beauty creators in the United States
How many Instagram beauty creators in the United States are there?
The 7 October 2026 export holds 1,986, split 1,986 Instagram and 0 TikTok. Each passed the app's UGC qualification check (the bio or recent content publicly advertises UGC work), and the pool grows with every search run, so the figure is a floor rather than a ceiling.
How does this list compare with the wider pool?
These 1,986 creators are 94% of the 2,119 beauty creators in the United States (median 1,576 followers), and 28% of the 7,141 Instagram creators in the United States (median 1,424 followers), and 40% of the 4,951 Instagram beauty creators (median 1,404 followers). Their own median is 1,561 followers. Each wider list is linked above if you need more depth than this segment holds.
How many followers does a typical Instagram beauty creator in the United States have?
The median is 1,561 followers, with the middle half between 851 and 3,265. 86% have fewer than 5,000 followers and only 3% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 7 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Should beauty creators be gifted or paid?
Gift when the product is low cost, the creator has under a few thousand followers, and you only want an organic post with no script. Pay when you specify a hook, need ad usage rights, or ask for a multi-week skincare check-in. Most brands in this niche run a mix: a gifted seeding wave to find who films well, then paid deliverables from the five or six creators who produced the best clips. Say which model applies in your first message so nobody wastes a week.
What disclosure rules apply to beauty UGC?
In the US, the FTC Endorsement Guides require clear and conspicuous disclosure of any material connection, including free product, and prohibit claims the creator has not experienced or the brand cannot substantiate. In the UK, the ASA and CMA expect #ad on gifted and paid content alike. Beauty carries extra weight because efficacy claims such as 'clears acne' or 'reverses wrinkles' can trigger cosmetic-versus-drug rules. Brief creators to describe what they observed rather than promise outcomes.
Which formats perform best for skincare and makeup?
For skincare, a two-part deliverable works well: a first-impression texture and application clip, then a check-in two to four weeks later showing the same area of skin. For makeup, a full-face application with a swatch moment and a wear test at hour six gives you both a hook and proof. Both formats cut cleanly into 15-second paid social variations, which is usually what the brand actually needs from the shoot.
Do beauty creators expect exclusivity?
Category exclusivity is unusual for nano and micro beauty creators, and asking for it without paying for it will end most conversations. A creator who films skincare content for a living will work with several brands in the same year. If you need them to avoid a direct competitor for a window, name the competitor list, keep the window short, and attach a fee. For a one-off gifted post, do not ask at all.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
499 lists in all, each with live counts from the 7 October 2026 index: 18 niches, 44 personas and sub-niches, 12 countries, 7 languages, 3 follower tiers, and 414 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
By country
By persona and sub-niche
- Beauty and personal careSkincare 1,998Makeup 846Haircare 589Fragrance 157Nails 56Jewelry 45K-beauty 44
- Parents and familyMoms 2,929Dads 200Pregnancy and postpartum 154Homeschool 72
- Fitness and wellnessPersonal trainers 878Gym and strength 728Running 716Nutrition 649Yoga 264Pilates 205CrossFit and Hyrox 171
- Jobs, life stages and identityFaith-based 497Healthcare professionals 359Weddings and bridal 271Students 269Over 40 209Teachers 190Nurses 187Bilingual 182ADHD and neurodivergent 170
- Home, food and petsDog owners 275Recipes and cooking 216Home organization 157Coffee 154Home decor 140Cat owners 116DIY and renovation 78Gardening and plants 63Vegan and plant-based 63Sustainable living 47
- Creative, hobbies and formatsPhotographers 368Unboxing and hauls 148Dance 132Books and reading 114Budgeting and personal finance 109Hiking and camping 107Cosplay 96
Platform lists by tier, language and persona
- Instagram nano 19,429Instagram micro 4,157Instagram Italian 370Instagram Norwegian 106Instagram skincare 1,837Instagram makeup 781Instagram haircare 544Instagram fragrance 144Instagram k-beauty 39Instagram moms 2,732Instagram pregnancy and postpartum 144Instagram gym and strength 681Instagram students 254Instagram nurses 174Instagram over 40 194Instagram adhd and neurodivergent 144Instagram bilingual 167Instagram weddings and bridal 251Instagram dog owners 255Instagram cat owners 110Instagram diy and renovation 72Instagram gardening and plants 59Instagram recipes and cooking 201Instagram coffee 141Instagram books and reading 108Instagram unboxing and hauls 128Instagram budgeting and personal finance 91TikTok nano 1,491TikTok micro 290TikTok mid-tier 63TikTok Spanish 156TikTok Italian 59TikTok Norwegian 27TikTok skincare 161TikTok makeup 65TikTok haircare 45TikTok moms 197TikTok running 33TikTok gym and strength 47TikTok adhd and neurodivergent 26
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