Instagram Beauty UGC Creators in the United States
The tightest brief this index answers on its own: 1,237 Instagram creators in the United States posting beauty content, 93% of the 1,337 beauty creators in the United States. Half sit under 1,616 followers. Widen to every Instagram creator in the United States, or compare the same brief on TikTok. Start free to unlock verified emails for the full list.
30 Instagram beauty creators in the United States from the September 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations, not creator photos. Each one is drawn from a hash of the public handle, so the same handle always gets the same character.
1,207 more Instagram beauty creators in the United States with verified emails, fit scores, and portfolio links are inside UGC Agent. A free account runs a full Instagram beauty creators in the United States search; paid plans unlock larger lists and exports.
Creator data snapshot
Every figure is a UGC-qualified creator from the 14 September 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 1,237
- Instagram / TikTok
- 1,237 / 0
- Median followers
- 1,616
- Under 5k followers
- 88%
- Middle half
- 929 to 3,249
- Portfolio site
- 44.9%
- Index date
- 14 September 2026
- Under 500173
- 500 to 1k162
- 1k to 5k749
- 5k to 10k99
- 10k to 50k43
- 50k to 250k11
Top countries
Beauty creators on Instagram in the United States
1,237 of the beauty creators in the United States post to Instagram and 100 to TikTok, so this is the narrower of the two pools to brief from and the larger.
In numbers: 1,237 Instagram beauty creators in the United States at the September 2026 index, 100% on Instagram and 0% on TikTok. 61% sit in the 1k to 5k band, 27% are under 1,000 followers, and 4% are above 10,000. The interquartile range runs from 929 to 3,249 followers, so a typical shortlist is nano and micro accounts rather than influencers.
What beauty UGC costs in the United States
Mapped to the calculator's tiers, 88% of Instagram beauty creators in the United States are nano (under 5k followers), 11% sit between 5k and 50k, and 1% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram beauty creators in the United States
How many Instagram beauty creators in the United States are there?
The 14 September 2026 export holds 1,237, split 1,237 Instagram and 0 TikTok. Each passed the app's UGC qualification check (the bio or recent content publicly advertises UGC work), and the pool grows with every search run, so the figure is a floor rather than a ceiling.
Where are Instagram beauty creators in the United States based?
Country is taken from the creator's public profile where it is stated; many profiles do not list one.
How many followers does a typical Instagram beauty creator in the United State have?
The median is 1,616 followers, with the middle half between 929 and 3,249. 88% have fewer than 5,000 followers and only 4% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 14 September 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Should beauty creators be gifted or paid?
Gift when the product is low cost, the creator has under a few thousand followers, and you only want an organic post with no script. Pay when you specify a hook, need ad usage rights, or ask for a multi-week skincare check-in. Most brands in this niche run a mix: a gifted seeding wave to find who films well, then paid deliverables from the five or six creators who produced the best clips. Say which model applies in your first message so nobody wastes a week.
What disclosure rules apply to beauty UGC?
In the US, the FTC Endorsement Guides require clear and conspicuous disclosure of any material connection, including free product, and prohibit claims the creator has not experienced or the brand cannot substantiate. In the UK, the ASA and CMA expect #ad on gifted and paid content alike. Beauty carries extra weight because efficacy claims such as 'clears acne' or 'reverses wrinkles' can trigger cosmetic-versus-drug rules. Brief creators to describe what they observed rather than promise outcomes.
Which formats perform best for skincare and makeup?
For skincare, a two-part deliverable works well: a first-impression texture and application clip, then a check-in two to four weeks later showing the same area of skin. For makeup, a full-face application with a swatch moment and a wear test at hour six gives you both a hook and proof. Both formats cut cleanly into 15-second paid social variations, which is usually what the brand actually needs from the shoot.
Do beauty creators expect exclusivity?
Category exclusivity is unusual for nano and micro beauty creators, and asking for it without paying for it will end most conversations. A creator who films skincare content for a living will work with several brands in the same year. If you need them to avoid a direct competitor for a window, name the competitor list, keep the window short, and attach a fee. For a one-off gifted post, do not ask at all.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Every list in this directory
All 192 lists, each with its live count from the 14 September 2026 index: 15 by niche, 23 by platform and niche, 11 by country, 51 by country and niche, 66 by platform and country, and 26 by follower tier. A list only exists where the index can fill it, so there are no empty pages to click through: 40+ creators for a niche, 100+ for a country, and more than 24 for a combination, which is the size of the table itself.
By niche
Niche lists by country
- United States 5,552Beauty 1,337Fitness 682Parenting 608Lifestyle 435Travel 450Fashion 364Home 697Food 180Tech 302Finance 184Mental Health 301Trading 166Gaming 43Productivity 54Pets 47
- United Kingdom 3,376Beauty 885Fitness 233Parenting 347Lifestyle 311Travel 432Fashion 366Home 224Food 225Tech 128Finance 58Gaming 27
- Mexico 902Beauty 102Fitness 108Lifestyle 88Travel 29Fashion 42
- Argentina 623Beauty 43Fitness 56Lifestyle 38
- Chile 523Beauty 130Fitness 44Lifestyle 91
- Italy 399Beauty 143Lifestyle 30Travel 48Fashion 42
- Spain 357Beauty 74Lifestyle 65Fashion 39
- Colombia 319Beauty 57Fitness 55Lifestyle 41
- Peru 175Beauty 41Lifestyle 32
- Canada 133Beauty 58Parenting 33
Platform lists by country
- United States 5,552Instagram 5,232Instagram Beauty 1,237Instagram Fitness 600Instagram Parenting 571Instagram Lifestyle 386Instagram Travel 404Instagram Fashion 340Instagram Food 160Instagram Tech 258Instagram Finance 165Instagram Mental Health 283Instagram Productivity 49Instagram Pets 42TikTok 320TikTok Beauty 100TikTok Fitness 82TikTok Parenting 37TikTok Lifestyle 49TikTok Travel 46TikTok Tech 44
- United Kingdom 3,376Instagram 2,703Instagram Beauty 692Instagram Fitness 180Instagram Parenting 296Instagram Lifestyle 231Instagram Travel 341Instagram Fashion 290Instagram Home 186Instagram Food 177Instagram Tech 96Instagram Finance 40Instagram Gaming 25TikTok 673TikTok Beauty 193TikTok Fitness 53TikTok Parenting 51TikTok Lifestyle 80TikTok Travel 91TikTok Fashion 76TikTok Home 38TikTok Food 48TikTok Tech 32
- Chile 523Instagram 480Instagram Beauty 110Instagram Fitness 39Instagram Lifestyle 82TikTok 43
- Italy 399Instagram 333Instagram Beauty 117Instagram Lifestyle 27Instagram Travel 40Instagram Fashion 35TikTok 66TikTok Beauty 26
- Spain 357Instagram 327Instagram Beauty 65Instagram Lifestyle 60Instagram Fashion 32TikTok 30
- Colombia 319Instagram 293Instagram Beauty 49Instagram Lifestyle 34TikTok 26
- Canada 133Instagram 113Instagram Beauty 53Instagram Parenting 30
Lists by follower tier
- Beauty 4,550Nano 3,781Micro 652
- Fitness 3,288Nano 2,500Micro 648
- Parenting 1,809Nano 1,517Micro 222
- Lifestyle 1,776Nano 1,374Micro 308
- Travel 1,521Nano 1,084Micro 303
- Fashion 1,486Nano 1,108Micro 296
- Home 1,271Nano 1,094Micro 141
- Food 1,012Nano 738Micro 227
- Tech 948Nano 730Micro 144
- Finance 420Nano 327Micro 74
- Trading 318Nano 253Micro 54
- Gaming 123Nano 76Micro 32
- Productivity 82Nano 69
- Pets 69Nano 61
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