TikTok Beauty UGC Creators in the United States
UGC Agent's 9 November 2026 index holds 584 TikTok beauty creators in the United States; every one posts on TikTok and the median account has 2,648 followers. That is 20% of the 2,870 beauty creators in the United States, and the median sits above their 1,728.
The tightest brief this index answers on its own: 584 TikTok creators in the United States posting beauty content, 20% of the 2,870 beauty creators in the United States. Half sit under 2,648 followers. Widen to every TikTok creator in the United States, or compare the same brief on Instagram. open all 584 in UGC Agent to unlock public emails for the full list.
For brands and agencies
Hiring TikTok beauty creators in the United States?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators584 with an email on fileOpens the database on this list
- Typical nano rate$150 per 15 to 30s video$100 to $250 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 TikTok beauty creators in the United States from the November 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 584 TikTok beauty creators in the United States. Every one has a contact email on file in UGC Agent, 554 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
Freelance UGC operator Tinka Møller cut creator sourcing for an app campaign from a full day to about one hour. Read the story. Brands hiring TikTok beauty creators in the United States also use the Beauty and wellness sourcing playbook.
Creator data snapshot
Every figure is an indexed creator from the 9 November 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 584
- Instagram / TikTok
- 0 / 584
- Median followers
- 2,648
- Under 5k followers
- 64%
- Middle half
- 1,221 to 8,765
- Portfolio site
- 39.2%
- Index date
- 9 November 2026
- Under 50058
- 500 to 1k41
- 1k to 5k275
- 5k to 10k74
- 10k to 50k74
- 50k to 250k31
- 250k and up31
Beauty creators on TikTok in the United States
584 of the beauty creators in the United States post to TikTok and 2,286 to Instagram, so this is the narrower of the two pools to brief from.
The largest follower band among the 584 TikTok beauty creators in the United States is 1k to 5k, with 275 creators. 99 (17%) have fewer than 1,000 followers and 136 (23%) have more than 10,000, which is the split you would expect from an index built around UGC work rather than reach. 584 of them are on TikTok.
What beauty UGC costs in the United States
Mapped to the calculator's tiers, 64% of TikTok beauty creators in the United States are nano (under 5k followers), 25% sit between 5k and 50k, and 11% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about TikTok beauty creators in the United States
How many TikTok beauty creators in the United States are there?
584 as of 9 November 2026, with 0 on Instagram and 584 on TikTok. The count matches the app's UGC Database, where every creator has a public email. New creators are added with every search run inside the app.
How does this list compare with the wider pool?
These 584 creators are 20% of the 2,870 beauty creators in the United States (median 1,728 followers), and 35% of the 1,688 TikTok creators in the United States (median 3,715 followers), and 29% of the 2,027 TikTok beauty creators (median 2,403 followers). Their own median is 2,648 followers. Each wider list is linked above if you need more depth than this segment holds.
How many followers does a typical TikTok beauty creator in the United States have?
The median is 2,648 followers, with the middle half between 1,221 and 8,765. 64% have fewer than 5,000 followers and only 23% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
When was this page last updated?
Counts and the 30 listed profiles come from the 9 November 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Should beauty creators be gifted or paid?
Gift when the product is low cost, the creator has under a few thousand followers, and you only want an organic post with no script. Pay when you specify a hook, need ad usage rights, or ask for a multi-week skincare check-in. Most brands in this niche run a mix: a gifted seeding wave to find who films well, then paid deliverables from the five or six creators who produced the best clips. Say which model applies in your first message so nobody wastes a week.
What disclosure rules apply to beauty UGC?
In the US, the FTC Endorsement Guides require clear and conspicuous disclosure of any material connection, including free product, and prohibit claims the creator has not experienced or the brand cannot substantiate. In the UK, the ASA and CMA expect #ad on gifted and paid content alike. Beauty carries extra weight because efficacy claims such as 'clears acne' or 'reverses wrinkles' can trigger cosmetic-versus-drug rules. Brief creators to describe what they observed rather than promise outcomes.
Which formats perform best for skincare and makeup?
For skincare, a two-part deliverable works well: a first-impression texture and application clip, then a check-in two to four weeks later showing the same area of skin. For makeup, a full-face application with a swatch moment and a wear test at hour six gives you both a hook and proof. Both formats cut cleanly into 15-second paid social variations, which is usually what the brand actually needs from the shoot.
Do beauty creators expect exclusivity?
Category exclusivity is unusual for nano and micro beauty creators, and asking for it without paying for it will end most conversations. A creator who films skincare content for a living will work with several brands in the same year. If you need them to avoid a direct competitor for a window, name the competitor list, keep the window short, and attach a fee. For a one-off gifted post, do not ask at all.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
850 lists in all, each with live counts from the 9 November 2026 index: 19 niches, 44 personas and sub-niches, 24 countries, 8 languages, 3 follower tiers, 2 gender lists, 55 cities, 2 lists by content style or service, and 692 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language (30+ for a country with measured search demand), and more than 24 for a combination.
By niche
TikTok
By country
By content style and service
By persona and sub-niche
- Beauty and personal careSkincare 2,522Makeup 1,116Haircare 722Fragrance 189Nails 67K-beauty 62Jewelry 53
- Parents and familyMoms 3,746Dads 236Pregnancy and postpartum 186Homeschool 83
- Fitness and wellnessPersonal trainers 893Gym and strength 767Running 736Nutrition 693Yoga 273Pilates 229CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 602Healthcare professionals 410Students 367Weddings and bridal 304Nurses 245Over 40 245Teachers 223Bilingual 211ADHD and neurodivergent 190
- Home, food and petsDog owners 350Recipes and cooking 293Coffee 199Home organization 164Home decor 163Cat owners 140DIY and renovation 102Gardening and plants 74Vegan and plant-based 73Sustainable living 56
- Creative, hobbies and formatsPhotographers 407Unboxing and hauls 184Dance 160Books and reading 150Budgeting and personal finance 138Hiking and camping 121Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 20,806Instagram micro 4,562Instagram mid-tier 1,418Instagram Spanish 4,532Instagram Portuguese 489Instagram Italian 370Instagram German 242Instagram French 81Instagram Polish 292Instagram Norwegian 105Instagram skincare 2,099Instagram makeup 932Instagram haircare 588Instagram fragrance 160Instagram nails 60Instagram k-beauty 48Instagram moms 2,946Instagram dads 205Instagram pregnancy and postpartum 154Instagram homeschool 76Instagram running 691Instagram pilates 209Instagram gym and strength 699Instagram nutrition 657Instagram students 308Instagram teachers 201Instagram nurses 186Instagram healthcare professionals 363Instagram over 40 203Instagram faith-based 489Instagram adhd and neurodivergent 156Instagram bilingual 174Instagram weddings and bridal 265Instagram dog owners 277Instagram cat owners 117Instagram home decor 148Instagram diy and renovation 83Instagram gardening and plants 62Instagram recipes and cooking 234Instagram coffee 155Instagram vegan and plant-based 62Instagram sustainable living 50Instagram dance 138Instagram books and reading 122Instagram unboxing and hauls 140Instagram hiking and camping 106Instagram budgeting and personal finance 110Instagram jewelry 47Instagram female 18,614Instagram male 5,074TikTok nano 3,627TikTok micro 1,304TikTok mid-tier 444TikTok Spanish 374TikTok Portuguese 61TikTok Italian 76TikTok German 69TikTok French 162TikTok Polish 43TikTok Norwegian 27TikTok skincare 423TikTok makeup 184TikTok haircare 134TikTok fragrance 29TikTok moms 800TikTok dads 31TikTok pregnancy and postpartum 32TikTok running 45TikTok gym and strength 68TikTok nutrition 36TikTok students 59TikTok nurses 59TikTok healthcare professionals 47TikTok over 40 42TikTok faith-based 113TikTok adhd and neurodivergent 34TikTok bilingual 37TikTok weddings and bridal 39TikTok dog owners 73TikTok recipes and cooking 59TikTok coffee 44TikTok books and reading 28TikTok unboxing and hauls 44TikTok budgeting and personal finance 28TikTok female 3,232TikTok male 354
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