Instagram Home UGC Creators in the United States
As of 29 October 2026, UGC Agent's index lists 945 Instagram home creators in the United States, all publishing on Instagram, with a median of 1,105 followers. That is 94% of the 1,003 home creators in the United States, and the median sits below their 1,140.
945 home UGC creators on Instagram who list the United States, 94% of the 1,003 home creators in the United States. Median 1,105 followers, 34.4% with a portfolio link. Widen to every Instagram creator in the United States, or compare the same brief on TikTok. Filter the 30 profiles below, then open all 945 in UGC Agent for emails.
For brands and agencies
Hiring Instagram home creators in the United States?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators945 with an email on fileOpens the database on this list
- Typical nano rate$150 per 15 to 30s video$100 to $250 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 Instagram home creators in the United States from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 945 Instagram home creators in the United States. Every one has a contact email on file in UGC Agent, 915 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
UGC World, an agency running UGC for ecommerce and app brands, pulled 1,000 Instagram creators from one prompt in about ten minutes and reports 147 positive replies. Read the story. Brands hiring Instagram home creators in the United States also use the DTC and ecommerce sourcing playbook.
Creator data snapshot
Every figure is a UGC-qualified creator from the 29 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 945
- Instagram / TikTok
- 945 / 0
- Median followers
- 1,105
- Under 5k followers
- 91%
- Middle half
- 554 to 2,238
- Portfolio site
- 34.4%
- Index date
- 29 October 2026
- Under 500206
- 500 to 1k223
- 1k to 5k431
- 5k to 10k49
- 10k to 50k23
- 50k to 250k13
Home creators on Instagram in the United States
945 of the home creators in the United States post to Instagram and 58 to TikTok, so this is the narrower of the two pools to brief from and the larger.
The largest follower band among the 945 Instagram home creators in the United States is 1k to 5k, with 431 creators. 429 (45%) have fewer than 1,000 followers and 36 (4%) have more than 10,000, which is the split you would expect from an index built around UGC work rather than reach. 0 of them are on TikTok.
What home UGC costs in the United States
91% of the Instagram home creators in the United States on this page have fewer than 5,000 followers, which is the calculator's nano tier; 8% fall between 5k and 50k and 1% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram home creators in the United States
How many Instagram home creators in the United States are there?
945 at the 29 October 2026 export: 945 on Instagram and 0 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
How does this list compare with the wider pool?
These 945 creators are 94% of the 1,003 home creators in the United States (median 1,140 followers), and 11% of the 8,738 Instagram creators in the United States (median 1,425 followers), and 66% of the 1,422 Instagram home creators (median 1,220 followers). Their own median is 1,105 followers. Each wider list is linked above if you need more depth than this segment holds.
How many followers does a typical Instagram home creator in the United States have?
The median is 1,105 followers, with the middle half between 554 and 2,238. 91% have fewer than 5,000 followers and only 4% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How often is this list refreshed?
Counts and the 30 listed profiles come from the 29 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Should home creators be gifted or paid?
Gifting works for low-cost items like organizers, cleaning products, and small decor when the ask is a single organic clip, and this niche has a large pool of nano creators who film for product. For furniture, appliances, and anything requiring assembly or a multi-week test, pair the product with a fee. Bulky items are usually kept by the creator, and many brands treat the product value as part of the compensation when they set the cash rate.
What are the disclosure rules for home and cleaning UGC?
Gifted product must be disclosed in the US under the FTC Endorsement Guides and in the UK under ASA and CMA rules, and the disclosure needs to be visible in the clip, not just the caption. Cleaning and air-quality products carry extra claim risk: statements about killing bacteria or removing allergens are regulated in both markets, so give the creator the exact language the label supports. Shoppable posts with product tags still need the paid partnership label.
Which formats work best for home products?
Restock and reset routines with the product used for a full sequence, before-and-after makeovers on a real mess, and unboxing-to-installed clips for furniture and smart home. Slow daylight B-roll with the product in place is useful for ads but should be a secondary deliverable, not the main one. Ask for vertical framing, natural light, and a raw file without music so the clip can be tagged in a shop listing and re-cut for paid social.
Do home creators expect exclusivity?
Rarely, and it is not worth asking for in a gifted arrangement. A home creator's house is full of products, and their value is showing a real space. If you need a short window without a direct competitor in the same category, for instance another cordless vacuum during your launch month, name the competitor, keep the window to 30 days, and pay for it. Usage exclusivity on your footage is a separate, more reasonable ask.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
767 lists in all, each with live counts from the 29 October 2026 index: 19 niches, 44 personas and sub-niches, 19 countries, 8 languages, 3 follower tiers, 2 gender lists, and 671 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
TikTok
By country
By persona and sub-niche
- Beauty and personal careSkincare 2,190Makeup 910Haircare 645Fragrance 167Nails 60K-beauty 54Jewelry 49
- Parents and familyMoms 3,365Dads 225Pregnancy and postpartum 173Homeschool 76
- Fitness and wellnessPersonal trainers 887Gym and strength 736Running 723Nutrition 657Yoga 267Pilates 214CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 546Healthcare professionals 374Weddings and bridal 287Students 284Over 40 229Nurses 210Bilingual 204Teachers 201ADHD and neurodivergent 175
- Home, food and petsDog owners 317Recipes and cooking 236Coffee 170Home organization 158Home decor 149Cat owners 129DIY and renovation 89Gardening and plants 68Vegan and plant-based 66Sustainable living 52
- Creative, hobbies and formatsPhotographers 386Unboxing and hauls 168Dance 141Books and reading 124Budgeting and personal finance 116Hiking and camping 115Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 19,643Instagram micro 4,267Instagram mid-tier 1,272Instagram Spanish 4,532Instagram Portuguese 488Instagram Italian 370Instagram German 236Instagram French 81Instagram Polish 200Instagram Norwegian 106Instagram skincare 1,867Instagram makeup 796Instagram haircare 553Instagram fragrance 147Instagram nails 56Instagram k-beauty 41Instagram moms 2,769Instagram dads 198Instagram pregnancy and postpartum 148Instagram homeschool 70Instagram running 685Instagram pilates 203Instagram gym and strength 681Instagram students 256Instagram teachers 185Instagram nurses 175Instagram healthcare professionals 350Instagram over 40 194Instagram faith-based 477Instagram adhd and neurodivergent 145Instagram bilingual 169Instagram weddings and bridal 254Instagram dog owners 258Instagram cat owners 111Instagram home decor 137Instagram diy and renovation 75Instagram gardening and plants 59Instagram recipes and cooking 208Instagram coffee 143Instagram vegan and plant-based 60Instagram sustainable living 47Instagram dance 130Instagram books and reading 109Instagram unboxing and hauls 134Instagram hiking and camping 102Instagram budgeting and personal finance 94Instagram jewelry 45Instagram female 17,581Instagram male 5,023TikTok nano 2,936TikTok micro 793TikTok mid-tier 164TikTok Spanish 358TikTok Portuguese 60TikTok Italian 74TikTok German 67TikTok French 160TikTok Polish 42TikTok Norwegian 27TikTok skincare 323TikTok makeup 114TikTok haircare 92TikTok moms 596TikTok dads 27TikTok pregnancy and postpartum 25TikTok running 38TikTok gym and strength 55TikTok students 28TikTok nurses 35TikTok over 40 35TikTok faith-based 69TikTok adhd and neurodivergent 30TikTok bilingual 35TikTok weddings and bridal 33TikTok dog owners 59TikTok recipes and cooking 28TikTok coffee 27TikTok unboxing and hauls 34TikTok female 2,869TikTok male 332
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