Instagram Home UGC Creators in the United Kingdom
UGC Agent's 9 November 2026 index holds 205 Instagram home creators in the United Kingdom; every one posts on Instagram and the median account has 2,843 followers. That is 81% of the 254 home creators in the United Kingdom, and the median sits above their 2,467.
The tightest brief this index answers on its own: 205 Instagram creators in the United Kingdom posting home content, 81% of the 254 home creators in the United Kingdom. Half sit under 2,843 followers. Widen to every Instagram creator in the United Kingdom, or compare the same brief on TikTok. open all 205 in UGC Agent to unlock public emails for the full list.
For brands and agencies
Hiring Instagram home creators in the United Kingdom?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators205 with an email on fileOpens the database on this list
- Typical nano rate$150 per 15 to 30s video$100 to $250 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 Instagram home creators in the United Kingdom from the November 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 205 Instagram home creators in the United Kingdom. Every one has a contact email on file in UGC Agent, 175 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
Freelance UGC operator Tinka Møller cut creator sourcing for an app campaign from a full day to about one hour. Read the story. Brands hiring Instagram home creators in the United Kingdom also use the DTC and ecommerce sourcing playbook.
Creator data snapshot
Every figure is an indexed creator from the 9 November 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 205
- Instagram / TikTok
- 205 / 0
- Median followers
- 2,843
- Under 5k followers
- 62%
- Middle half
- 796 to 6,750
- Portfolio site
- 43.9%
- Index date
- 9 November 2026
- Under 50041
- 500 to 1k17
- 1k to 5k70
- 5k to 10k58
- 10k to 50k19
- 50k to 250k0
Home creators on Instagram in the United Kingdom
205 of the home creators in the United Kingdom post to Instagram and 49 to TikTok, so this is the narrower of the two pools to brief from and the larger.
In numbers: 205 Instagram home creators in the United Kingdom at the November 2026 index, 100% on Instagram and 0% on TikTok. 34% sit in the 1k to 5k band, 28% are under 1,000 followers, and 9% are above 10,000. The interquartile range runs from 796 to 6,750 followers, so a typical shortlist is nano and micro accounts rather than influencers.
What home UGC costs in the United Kingdom
Mapped to the calculator's tiers, 62% of Instagram home creators in the United Kingdom are nano (under 5k followers), 38% sit between 5k and 50k, and 0% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram home creators in the United Kingdom
How many Instagram home creators in the United Kingdom are there?
205 as of 9 November 2026, with 205 on Instagram and 0 on TikTok. The count matches the app's UGC Database, where every creator has a public email. New creators are added with every search run inside the app.
How does this list compare with the wider pool?
These 205 creators are 81% of the 254 home creators in the United Kingdom (median 2,467 followers), and 7% of the 3,058 Instagram creators in the United Kingdom (median 1,682 followers), and 13% of the 1,546 Instagram home creators (median 1,236 followers). Their own median is 2,843 followers. Each wider list is linked above if you need more depth than this segment holds.
How many followers does a typical Instagram home creator in the United Kingdom have?
The median is 2,843 followers, with the middle half between 796 and 6,750. 62% have fewer than 5,000 followers and only 9% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
When was this page last updated?
Counts and the 30 listed profiles come from the 9 November 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Should home creators be gifted or paid?
Gifting works for low-cost items like organizers, cleaning products, and small decor when the ask is a single organic clip, and this niche has a large pool of nano creators who film for product. For furniture, appliances, and anything requiring assembly or a multi-week test, pair the product with a fee. Bulky items are usually kept by the creator, and many brands treat the product value as part of the compensation when they set the cash rate.
What are the disclosure rules for home and cleaning UGC?
Gifted product must be disclosed in the US under the FTC Endorsement Guides and in the UK under ASA and CMA rules, and the disclosure needs to be visible in the clip, not just the caption. Cleaning and air-quality products carry extra claim risk: statements about killing bacteria or removing allergens are regulated in both markets, so give the creator the exact language the label supports. Shoppable posts with product tags still need the paid partnership label.
Which formats work best for home products?
Restock and reset routines with the product used for a full sequence, before-and-after makeovers on a real mess, and unboxing-to-installed clips for furniture and smart home. Slow daylight B-roll with the product in place is useful for ads but should be a secondary deliverable, not the main one. Ask for vertical framing, natural light, and a raw file without music so the clip can be tagged in a shop listing and re-cut for paid social.
Do home creators expect exclusivity?
Rarely, and it is not worth asking for in a gifted arrangement. A home creator's house is full of products, and their value is showing a real space. If you need a short window without a direct competitor in the same category, for instance another cordless vacuum during your launch month, name the competitor, keep the window to 30 days, and pay for it. Usage exclusivity on your footage is a separate, more reasonable ask.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
850 lists in all, each with live counts from the 9 November 2026 index: 19 niches, 44 personas and sub-niches, 24 countries, 8 languages, 3 follower tiers, 2 gender lists, 55 cities, 2 lists by content style or service, and 692 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language (30+ for a country with measured search demand), and more than 24 for a combination.
By niche
TikTok
By country
By content style and service
By persona and sub-niche
- Beauty and personal careSkincare 2,522Makeup 1,116Haircare 722Fragrance 189Nails 67K-beauty 62Jewelry 53
- Parents and familyMoms 3,746Dads 236Pregnancy and postpartum 186Homeschool 83
- Fitness and wellnessPersonal trainers 893Gym and strength 767Running 736Nutrition 693Yoga 273Pilates 229CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 602Healthcare professionals 410Students 367Weddings and bridal 304Nurses 245Over 40 245Teachers 223Bilingual 211ADHD and neurodivergent 190
- Home, food and petsDog owners 350Recipes and cooking 293Coffee 199Home organization 164Home decor 163Cat owners 140DIY and renovation 102Gardening and plants 74Vegan and plant-based 73Sustainable living 56
- Creative, hobbies and formatsPhotographers 407Unboxing and hauls 184Dance 160Books and reading 150Budgeting and personal finance 138Hiking and camping 121Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 20,806Instagram micro 4,562Instagram mid-tier 1,418Instagram Spanish 4,532Instagram Portuguese 489Instagram Italian 370Instagram German 242Instagram French 81Instagram Polish 292Instagram Norwegian 105Instagram skincare 2,099Instagram makeup 932Instagram haircare 588Instagram fragrance 160Instagram nails 60Instagram k-beauty 48Instagram moms 2,946Instagram dads 205Instagram pregnancy and postpartum 154Instagram homeschool 76Instagram running 691Instagram pilates 209Instagram gym and strength 699Instagram nutrition 657Instagram students 308Instagram teachers 201Instagram nurses 186Instagram healthcare professionals 363Instagram over 40 203Instagram faith-based 489Instagram adhd and neurodivergent 156Instagram bilingual 174Instagram weddings and bridal 265Instagram dog owners 277Instagram cat owners 117Instagram home decor 148Instagram diy and renovation 83Instagram gardening and plants 62Instagram recipes and cooking 234Instagram coffee 155Instagram vegan and plant-based 62Instagram sustainable living 50Instagram dance 138Instagram books and reading 122Instagram unboxing and hauls 140Instagram hiking and camping 106Instagram budgeting and personal finance 110Instagram jewelry 47Instagram female 18,614Instagram male 5,074TikTok nano 3,627TikTok micro 1,304TikTok mid-tier 444TikTok Spanish 374TikTok Portuguese 61TikTok Italian 76TikTok German 69TikTok French 162TikTok Polish 43TikTok Norwegian 27TikTok skincare 423TikTok makeup 184TikTok haircare 134TikTok fragrance 29TikTok moms 800TikTok dads 31TikTok pregnancy and postpartum 32TikTok running 45TikTok gym and strength 68TikTok nutrition 36TikTok students 59TikTok nurses 59TikTok healthcare professionals 47TikTok over 40 42TikTok faith-based 113TikTok adhd and neurodivergent 34TikTok bilingual 37TikTok weddings and bridal 39TikTok dog owners 73TikTok recipes and cooking 59TikTok coffee 44TikTok books and reading 28TikTok unboxing and hauls 44TikTok budgeting and personal finance 28TikTok female 3,232TikTok male 354
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