UGC Creators in New York

The New York creator market

New York has 568 UGC creators in UGC Agent's October 2026 index; beauty and fashion lead, and 24% are on TikTok. Tech is over-represented: 9% of creators here carry the label, against 5% across the United States. Brief a city list when the content needs a real local setting, a venue, or a product that ships faster within the metro.

New York is 5% of the 10,822 creators indexed in the United States. 64% have fewer than 5,000 followers (79% nationally), 24% are on TikTok (16% nationally) and 36.6% link a portfolio (40.1%). Parenting is thinner here, 6% of the list against 16% nationally.

In numbers: 568 creators in New York at the October 2026 index, 76% on Instagram and 24% on TikTok. 44% sit in the 1k to 5k band, 20% are under 1,000 followers, and 26% are above 10,000. The interquartile range runs from 1,149 to 10,654 followers, so a typical shortlist is nano and micro accounts rather than influencers.

Top niches in New York

By niche label, the largest pools in New York are beauty (185), fashion (67), fitness (64), then tech (51), travel (48), parenting (34). Each link opens the national United States list for that niche, because a city is not cut further until it can fill a table of its own.

Tagged from their own bios, the biggest personas here are skincare (56), moms (33), makeup (25), haircare (22). A persona tag is narrower than a niche, so it is the better filter when the brief names who should be on camera.

Other cities in the United States

28 other cities have a list in the United States; New York ranks first by creator count. Widen to the United States list when the brief does not need anyone on location.

• Los Angeles 511
• Atlanta 417
• Chicago 380
• Miami 348
• Houston 337
• Dallas 278
• Tampa 159
• Orlando 133
• Austin 127
• San Diego 123
• Seattle 112
• Charlotte 98
• Pittsburgh 98
• Philadelphia 95
• Las Vegas 90
• Nashville 80
• San Francisco 76
• Boston 66
• Portland 61
• Denver 57
• Phoenix 47
• Washington, D.C. 44
• Kansas City 42
• Columbus 40
• Raleigh 36
• Detroit 31
• San Antonio 31
• Jacksonville 30

Rates and deliverables for creators in New York

64% of the creators in New York on this page have fewer than 5,000 followers, which is the calculator's nano tier; 21% fall between 5k and 50k and 14% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.

2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.

How to approach creators in the United States

US creators receive the most pitches of any country, so specificity wins. Open with the product and the reason the creator's content matched, state whether the offer is gifted or paid, and give the deliverable, the rights, and the turnaround in the first message. Expect creators to ask for a rate range and a W-9 process if the fee is meaningful, and have a short agreement ready; the UGC contract template on this site covers usage rights, disclosure, and payment terms in the form US creators expect. Shipping is easy domestically, so seeding waves of ten to twenty creators are practical for physical products, and US retail references (Target, Sephora, Costco, Trader Joe's) in a brief help creators film the shelf. Confirm state-level rules if your product is regulated (supplements, alcohol, financial services, cannabis-adjacent), since a clip compliant in one state may not run in another. For paid social, ask for the ad-authorization code up front; US creators are the most used to whitelisting and price it separately. Time your check-ins for Eastern or Pacific mornings, and expect faster replies from creators who list a portfolio site.