Instagram Food UGC Creators in the United Kingdom
177 food UGC creators on Instagram who list the United Kingdom, 79% of the 225 food creators in the United Kingdom. Median 3,888 followers, 45.2% with a portfolio link. Widen to every Instagram creator in the United Kingdom, or compare the same brief on TikTok. Filter the 30 profiles below, then Start free for emails.
30 Instagram food creators in the United Kingdom from the September 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations, not creator photos. Each one is drawn from a hash of the public handle, so the same handle always gets the same character.
147 more Instagram food creators in the United Kingdom with verified emails, fit scores, and portfolio links are inside UGC Agent. A free account runs a full Instagram food creators in the United Kingdom search; paid plans unlock larger lists and exports.
Creator data snapshot
Every figure is a UGC-qualified creator from the 14 September 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 177
- Instagram / TikTok
- 177 / 0
- Median followers
- 3,888
- Under 5k followers
- 62%
- Middle half
- 1,154 to 6,654
- Portfolio site
- 45.2%
- Index date
- 14 September 2026
- Under 50027
- 500 to 1k14
- 1k to 5k68
- 5k to 10k56
- 10k to 50k12
- 50k to 250k0
Top countries
Food creators on Instagram in the United Kingdom
177 of the food creators in the United Kingdom post to Instagram and 48 to TikTok, so this is the narrower of the two pools to brief from and the larger.
Only 7% of the 177 Instagram food creators in the United Kingdom have more than 10,000 followers; 38% are in the 1k to 5k range and 23% are under 1,000, with a median of 3,888. Follower figures are shown as bands because exact counts drift between exports. 45.2% link a portfolio site from their profile, a useful second signal that they take briefs.
What food UGC costs in the United Kingdom
62% of the Instagram food creators in the United Kingdom on this page have fewer than 5,000 followers, which is the calculator's nano tier; 38% fall between 5k and 50k and 0% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram food creators in the United Kingdom
How many Instagram food creators in the United Kingdom are there?
177 at the 14 September 2026 export: 177 on Instagram and 0 on TikTok. Every one passed UGC Agent's qualification check, meaning the bio or recent content publicly advertises UGC work. The index grows with each search run, so treat the count as a floor.
Where are Instagram food creators in the United Kingdom based?
Country is taken from the creator's public profile where it is stated; many profiles do not list one.
How many followers does a typical Instagram food creator in the United Kingdom have?
The median is 3,888 followers, with the middle half between 1,154 and 6,654. 62% have fewer than 5,000 followers and only 7% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How current is this list?
Counts and the 30 listed profiles come from the 14 September 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Is gifting enough for food and beverage creators?
For a snack or drink and a single taste-test clip, many nano and micro creators accept product alone, and the index shows a deep pool at that level. A recipe video, a meal-kit series, a shelf visit, or any footage licensed for ads is paid work. Hosted restaurant visits follow the same rule: the meal covers attendance, and the deliverables carry a fee. State the arrangement in the first message so perishables do not sit while you negotiate.
How do nutrition and health claims work in food UGC?
In the US, the FTC holds brands responsible for creator claims, and the FDA regulates nutrient-content and health claims on food, so a creator saying a product is 'high protein' or 'good for gut health' is making a regulated statement. The UK ASA has ruled against similar creator language. Give creators the exact label wording they can use, ask them to describe taste, texture, and occasion in their own words, and review every clip before it runs as an ad.
Which formats sell food products best?
A taste test with a first-bite reaction and a specific taste note, a recipe where the product visibly changes the result, and a ritual clip that shows the product at a recognizable moment such as breakfast or post-workout. For retail launches, a shelf-to-cart clip in a named store adds availability context. Ask for vertical framing, phone-friendly lighting on the food, the sound of the open or pour kept in, and the raw file for shoppable cuts.
Should food creators be asked for exclusivity?
Category exclusivity on a snack or drink is uncommon at nano and micro scale and will not be accepted for gifted product. For a launch, a 30-day window without a paid post for a named direct competitor is a reasonable paid ask. Hospitality clients sometimes request that a creator not feature a rival venue in the same week, which is fair for a hosted visit. Write it into the agreement; a verbal ask in a DM is not enforceable.
Creator listed here? Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Every list in this directory
All 192 lists, each with its live count from the 14 September 2026 index: 15 by niche, 23 by platform and niche, 11 by country, 51 by country and niche, 66 by platform and country, and 26 by follower tier. A list only exists where the index can fill it, so there are no empty pages to click through: 40+ creators for a niche, 100+ for a country, and more than 24 for a combination, which is the size of the table itself.
By niche
Niche lists by country
- United States 5,552Beauty 1,337Fitness 682Parenting 608Lifestyle 435Travel 450Fashion 364Home 697Food 180Tech 302Finance 184Mental Health 301Trading 166Gaming 43Productivity 54Pets 47
- United Kingdom 3,376Beauty 885Fitness 233Parenting 347Lifestyle 311Travel 432Fashion 366Home 224Food 225Tech 128Finance 58Gaming 27
- Mexico 902Beauty 102Fitness 108Lifestyle 88Travel 29Fashion 42
- Argentina 623Beauty 43Fitness 56Lifestyle 38
- Chile 523Beauty 130Fitness 44Lifestyle 91
- Italy 399Beauty 143Lifestyle 30Travel 48Fashion 42
- Spain 357Beauty 74Lifestyle 65Fashion 39
- Colombia 319Beauty 57Fitness 55Lifestyle 41
- Peru 175Beauty 41Lifestyle 32
- Canada 133Beauty 58Parenting 33
Platform lists by country
- United States 5,552Instagram 5,232Instagram Beauty 1,237Instagram Fitness 600Instagram Parenting 571Instagram Lifestyle 386Instagram Travel 404Instagram Fashion 340Instagram Food 160Instagram Tech 258Instagram Finance 165Instagram Mental Health 283Instagram Productivity 49Instagram Pets 42TikTok 320TikTok Beauty 100TikTok Fitness 82TikTok Parenting 37TikTok Lifestyle 49TikTok Travel 46TikTok Tech 44
- United Kingdom 3,376Instagram 2,703Instagram Beauty 692Instagram Fitness 180Instagram Parenting 296Instagram Lifestyle 231Instagram Travel 341Instagram Fashion 290Instagram Home 186Instagram Food 177Instagram Tech 96Instagram Finance 40Instagram Gaming 25TikTok 673TikTok Beauty 193TikTok Fitness 53TikTok Parenting 51TikTok Lifestyle 80TikTok Travel 91TikTok Fashion 76TikTok Home 38TikTok Food 48TikTok Tech 32
- Chile 523Instagram 480Instagram Beauty 110Instagram Fitness 39Instagram Lifestyle 82TikTok 43
- Italy 399Instagram 333Instagram Beauty 117Instagram Lifestyle 27Instagram Travel 40Instagram Fashion 35TikTok 66TikTok Beauty 26
- Spain 357Instagram 327Instagram Beauty 65Instagram Lifestyle 60Instagram Fashion 32TikTok 30
- Colombia 319Instagram 293Instagram Beauty 49Instagram Lifestyle 34TikTok 26
- Canada 133Instagram 113Instagram Beauty 53Instagram Parenting 30
Lists by follower tier
- Beauty 4,550Nano 3,781Micro 652
- Fitness 3,288Nano 2,500Micro 648
- Parenting 1,809Nano 1,517Micro 222
- Lifestyle 1,776Nano 1,374Micro 308
- Travel 1,521Nano 1,084Micro 303
- Fashion 1,486Nano 1,108Micro 296
- Home 1,271Nano 1,094Micro 141
- Food 1,012Nano 738Micro 227
- Tech 948Nano 730Micro 144
- Finance 420Nano 327Micro 74
- Trading 318Nano 253Micro 54
- Gaming 123Nano 76Micro 32
- Productivity 82Nano 69
- Pets 69Nano 61
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