Instagram Food UGC Creators in the United Kingdom
As of 9 November 2026, UGC Agent's index lists 210 Instagram food creators in the United Kingdom, all publishing on Instagram, with a median of 3,501 followers. That is 77% of the 274 food creators in the United Kingdom, and the median sits above their 3,044.
210 food UGC creators on Instagram who list the United Kingdom, 77% of the 274 food creators in the United Kingdom. Median 3,501 followers, 42.9% with a portfolio link. Widen to every Instagram creator in the United Kingdom, or compare the same brief on TikTok. Filter the 30 profiles below, then open all 210 in UGC Agent for emails.
For brands and agencies
Hiring Instagram food creators in the United Kingdom?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators210 with an email on fileOpens the database on this list
- Typical nano rate$150 per 15 to 30s video$100 to $250 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 Instagram food creators in the United Kingdom from the November 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 210 Instagram food creators in the United Kingdom. Every one has a contact email on file in UGC Agent, 180 more than this table shows. The button opens the UGC Database already filtered to this list. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
UGC World, an agency running UGC for ecommerce and app brands, pulled 1,000 Instagram creators from one prompt in about ten minutes and reports 147 positive replies. Read the story. Brands hiring Instagram food creators in the United Kingdom also use the Food and beverage sourcing playbook.
Creator data snapshot
Every figure is an indexed creator from the 9 November 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 210
- Instagram / TikTok
- 210 / 0
- Median followers
- 3,501
- Under 5k followers
- 64%
- Middle half
- 1,036 to 6,516
- Portfolio site
- 42.9%
- Index date
- 9 November 2026
- Under 50033
- 500 to 1k19
- 1k to 5k83
- 5k to 10k62
- 10k to 50k12
- 50k to 250k1
Food creators on Instagram in the United Kingdom
210 of the food creators in the United Kingdom post to Instagram and 64 to TikTok, so this is the narrower of the two pools to brief from and the larger.
Only 6% of the 210 Instagram food creators in the United Kingdom have more than 10,000 followers; 40% are in the 1k to 5k range and 25% are under 1,000, with a median of 3,501. Follower figures are shown as bands because exact counts drift between exports. 42.9% link a portfolio site from their profile, a useful second signal that they take briefs.
What food UGC costs in the United Kingdom
64% of the Instagram food creators in the United Kingdom on this page have fewer than 5,000 followers, which is the calculator's nano tier; 35% fall between 5k and 50k and 0% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
Questions about Instagram food creators in the United Kingdom
How many Instagram food creators in the United Kingdom are there?
210 at the 9 November 2026 export: 210 on Instagram and 0 on TikTok. These are the same creators the app's UGC Database holds: public profiles found by UGC searches, each with a public email. The index grows with each search run, so treat the count as a floor.
How does this list compare with the wider pool?
These 210 creators are 77% of the 274 food creators in the United Kingdom (median 3,044 followers), and 7% of the 3,058 Instagram creators in the United Kingdom (median 1,682 followers), and 12% of the 1,801 Instagram food creators (median 3,146 followers). Their own median is 3,501 followers. Each wider list is linked above if you need more depth than this segment holds.
How many followers does a typical Instagram food creator in the United Kingdom have?
The median is 3,501 followers, with the middle half between 1,036 and 6,516. 64% have fewer than 5,000 followers and only 6% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
How current is this list?
Counts and the 30 listed profiles come from the 9 November 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Is gifting enough for food and beverage creators?
For a snack or drink and a single taste-test clip, many nano and micro creators accept product alone, and the index shows a deep pool at that level. A recipe video, a meal-kit series, a shelf visit, or any footage licensed for ads is paid work. Hosted restaurant visits follow the same rule: the meal covers attendance, and the deliverables carry a fee. State the arrangement in the first message so perishables do not sit while you negotiate.
How do nutrition and health claims work in food UGC?
In the US, the FTC holds brands responsible for creator claims, and the FDA regulates nutrient-content and health claims on food, so a creator saying a product is 'high protein' or 'good for gut health' is making a regulated statement. The UK ASA has ruled against similar creator language. Give creators the exact label wording they can use, ask them to describe taste, texture, and occasion in their own words, and review every clip before it runs as an ad.
Which formats sell food products best?
A taste test with a first-bite reaction and a specific taste note, a recipe where the product visibly changes the result, and a ritual clip that shows the product at a recognizable moment such as breakfast or post-workout. For retail launches, a shelf-to-cart clip in a named store adds availability context. Ask for vertical framing, phone-friendly lighting on the food, the sound of the open or pour kept in, and the raw file for shoppable cuts.
Should food creators be asked for exclusivity?
Category exclusivity on a snack or drink is uncommon at nano and micro scale and will not be accepted for gifted product. For a launch, a 30-day window without a paid post for a named direct competitor is a reasonable paid ask. Hospitality clients sometimes request that a creator not feature a rival venue in the same week, which is fair for a hosted visit. Write it into the agreement; a verbal ask in a DM is not enforceable.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
850 lists in all, each with live counts from the 9 November 2026 index: 19 niches, 44 personas and sub-niches, 24 countries, 8 languages, 3 follower tiers, 2 gender lists, 55 cities, 2 lists by content style or service, and 692 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language (30+ for a country with measured search demand), and more than 24 for a combination.
By niche
TikTok
By country
By content style and service
By persona and sub-niche
- Beauty and personal careSkincare 2,522Makeup 1,116Haircare 722Fragrance 189Nails 67K-beauty 62Jewelry 53
- Parents and familyMoms 3,746Dads 236Pregnancy and postpartum 186Homeschool 83
- Fitness and wellnessPersonal trainers 893Gym and strength 767Running 736Nutrition 693Yoga 273Pilates 229CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 602Healthcare professionals 410Students 367Weddings and bridal 304Nurses 245Over 40 245Teachers 223Bilingual 211ADHD and neurodivergent 190
- Home, food and petsDog owners 350Recipes and cooking 293Coffee 199Home organization 164Home decor 163Cat owners 140DIY and renovation 102Gardening and plants 74Vegan and plant-based 73Sustainable living 56
- Creative, hobbies and formatsPhotographers 407Unboxing and hauls 184Dance 160Books and reading 150Budgeting and personal finance 138Hiking and camping 121Cosplay 102
Platform lists by tier, language, persona and gender
- Instagram nano 20,806Instagram micro 4,562Instagram mid-tier 1,418Instagram Spanish 4,532Instagram Portuguese 489Instagram Italian 370Instagram German 242Instagram French 81Instagram Polish 292Instagram Norwegian 105Instagram skincare 2,099Instagram makeup 932Instagram haircare 588Instagram fragrance 160Instagram nails 60Instagram k-beauty 48Instagram moms 2,946Instagram dads 205Instagram pregnancy and postpartum 154Instagram homeschool 76Instagram running 691Instagram pilates 209Instagram gym and strength 699Instagram nutrition 657Instagram students 308Instagram teachers 201Instagram nurses 186Instagram healthcare professionals 363Instagram over 40 203Instagram faith-based 489Instagram adhd and neurodivergent 156Instagram bilingual 174Instagram weddings and bridal 265Instagram dog owners 277Instagram cat owners 117Instagram home decor 148Instagram diy and renovation 83Instagram gardening and plants 62Instagram recipes and cooking 234Instagram coffee 155Instagram vegan and plant-based 62Instagram sustainable living 50Instagram dance 138Instagram books and reading 122Instagram unboxing and hauls 140Instagram hiking and camping 106Instagram budgeting and personal finance 110Instagram jewelry 47Instagram female 18,614Instagram male 5,074TikTok nano 3,627TikTok micro 1,304TikTok mid-tier 444TikTok Spanish 374TikTok Portuguese 61TikTok Italian 76TikTok German 69TikTok French 162TikTok Polish 43TikTok Norwegian 27TikTok skincare 423TikTok makeup 184TikTok haircare 134TikTok fragrance 29TikTok moms 800TikTok dads 31TikTok pregnancy and postpartum 32TikTok running 45TikTok gym and strength 68TikTok nutrition 36TikTok students 59TikTok nurses 59TikTok healthcare professionals 47TikTok over 40 42TikTok faith-based 113TikTok adhd and neurodivergent 34TikTok bilingual 37TikTok weddings and bridal 39TikTok dog owners 73TikTok recipes and cooking 59TikTok coffee 44TikTok books and reading 28TikTok unboxing and hauls 44TikTok budgeting and personal finance 28TikTok female 3,232TikTok male 354
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