UGC Creators in Santiago
UGC Agent's 31 October 2026 index holds 125 creators in Santiago, split 91% Instagram and 9% TikTok, with a median of 6,044 followers. That is 20% of the 629 creators in Chile, and the median sits above their 5,440. 42% have fewer than 5,000 followers.
Every creator on this list names Santiago on their public profile: 125 of them, median 6,044 followers, led by beauty (44) and lifestyle (28). Widen to all creators in Chile when a brief does not need a local shoot. The table lists 30; open all 125 in UGC Agent for public emails.
For brands and agencies
Hiring creators in Santiago?
UGC Agent runs this search for you: the full list with public emails, fit scores against your brief, dedupe and export.
- Matching creators125 with an email on fileOpens the database on this list
- Typical micro rate$225 per 15 to 30s video$150 to $350 in our rate model
- Plans from$29/month200 creator leads, 3-day free trial
30 creators in Santiago from the October 2026 index
Public profiles only: handle, platform, follower band, niche labels, and stated country. Handles open the creator's profile page where one exists, otherwise their own account. Contact details are part of the product and stay masked here.
Swipe sideways to see every column.
Avatars are generated illustrations assigned by a hash of the public handle, not creator photos. The same handle always draws the same character, and the character says nothing about what the creator looks like.
Unlock emails for all 125 creators in Santiago. Every one has a contact email on file in UGC Agent, 95 more than this table shows. The button opens the UGC Database filtered to Chile; the database has no city filter, so this page is the Santiago cut of that list. 3-day free trial. Cancel anytime. Every creator shows in full during the trial; emails unlock when the paid plan starts.
Freelance UGC operator Tinka Møller cut creator sourcing for an app campaign from a full day to about one hour. Read the story. Brands hiring creators in Santiago also use the Sourcing playbooks by industry.
Creator data snapshot
Every figure is an indexed creator from the 31 October 2026 export. Follower counts are bands because exact numbers drift between exports.
- Creators indexed
- 125
- Instagram / TikTok
- 114 / 11
- Median followers
- 6,044
- Under 5k followers
- 42%
- Middle half
- 2,479 to 18,500
- Portfolio site
- 27.2%
- Index date
- 31 October 2026
- Under 5001
- 500 to 1k9
- 1k to 5k42
- 5k to 10k22
- 10k to 50k46
- 50k to 250k5
The Santiago creator market
Santiago has 125 UGC creators in UGC Agent's October 2026 index; beauty and lifestyle lead, and 9% are on TikTok. Fashion is over-represented: 8% of creators here carry the label, against 4% across Chile. A local list matters when the brief needs an in-person shoot, an event, a store visit or same-week product delivery.
Against the rest of Chile: the median Santiago creator has 6,044 followers, above the national 5,440; 9% post on TikTok against 10%; 27.2% link a portfolio site against 24.2%.
The largest follower band among the 125 creators in Santiago is 10k to 50k, with 46 creators. 10 (8%) have fewer than 1,000 followers and 51 (41%) have more than 10,000, which is the split you would expect from an index built around UGC work rather than reach. 11 of them are on TikTok.
Top niches in Santiago
Among creators in Santiago, the deepest niches are beauty (44), lifestyle (28), fitness (17); fashion (10), food (4), parenting (4) follow. Labels overlap, so one creator can count towards two niches. The links open the Chile list for each niche, the next pool up when a city list runs short.
Tagged from their own bios, the biggest personas here are skincare (16), moms (13), makeup (10), nutrition (8). A persona tag is narrower than a niche, so it is the better filter when the brief names who should be on camera.
Rates and deliverables for creators in Santiago
Mapped to the calculator's tiers, 42% of creators in Santiago are nano (under 5k followers), 54% sit between 5k and 50k, and 4% are above 50k. The index's bands are coarser than the tiers, so treat the middle group as a mix of micro and mid. In practice most quotes from this pool will land in the nano and micro columns.
| Deliverabletypical, then low to high | Nanounder 5k followers | Micro5k to 25k | Mid25k to 100k | Established100k and up |
|---|---|---|---|---|
| UGC video, 15 to 30sper finished video | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
| UGC video, 30 to 60sper finished video | $195$130 to $325 | $295$195 to $455 | $490$325 to $780 | $845$520 to $1,300 |
| Photo set (5 edited photos)per set | $175$100 to $250 | $225$125 to $350 | $350$200 to $550 | $550$300 to $900 |
| Raw footage add-onper video | $50$50 to $75 | $70$50 to $105 | $115$75 to $180 | $195$120 to $300 |
| Paid usage, 3 monthsper video, on top of production | $40$25 to $65 | $55$40 to $90 | $95$65 to $150 | $165$100 to $250 |
| Paid usage, 12 monthsper video, on top of production | $150$100 to $250 | $225$150 to $350 | $375$250 to $600 | $650$400 to $1,000 |
2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.
How to approach creators in Chile
Chile is the practical pool for Spanish-language beauty and lifestyle content that needs to travel across Latin America, so brief the accent explicitly: ask for neutral delivery if the content is regional, or natural Chilean if the audience is domestic. Brief in Spanish and confirm whether you also want an English variant. Shipping small parcels is workable, and the mature ecommerce market means many products are available locally through Falabella, Paris, or Mercado Libre; asking the creator to buy and be reimbursed produces a more natural 'I ordered this' opening. Because accounts are mid-sized, state whether you are buying footage, a post to their audience, or both, and price them separately. Disclosure should follow CONAR's identifiability rule with #publicidad and the paid partnership tag, and FTC or ASA rules if the clip runs in those markets. Beauty gives the deepest shortlist by far; lifestyle is the second, and the TikTok pool of 60 adds a small TikTok option for beauty tests. Outreach in the late morning Santiago time works for US brands on the same day, and creators respond well to a rate range stated up front in USD.
Questions about creators in Santiago
How many creators in Santiago are there?
The 31 October 2026 export holds 125, split 114 Instagram and 11 TikTok. It is the same pool as the app's UGC Database (public profiles found by UGC searches, each with a public email), and the pool grows with every search run, so the figure is a floor rather than a ceiling.
How does this list compare with the wider pool?
These 125 creators are 20% of the 629 creators in Chile (median 5,440 followers). Their own median is 6,044 followers. Each wider list is linked above if you need more depth than this segment holds.
How do you know a creator is based in Santiago?
The city comes from the creator's own public profile: a location they state, or a strong clue such as a local business or venue in the bio, read by UGC Agent's location classifier and kept only when it matches the stated country. Low-confidence reads are left out, and 11,190 of the 33,094 creators in the index have a usable city, so treat 125 as a floor for Santiago.
How many followers does a typical creator in Santiago have?
The median is 6,044 followers, with the middle half between 2,479 and 18,500. 42% have fewer than 5,000 followers and only 41% are above 10,000. That is by design: the index is built around creators who make content for brands to run, not around reach.
When was this page last updated?
Counts and the 30 listed profiles come from the 31 October 2026 export of the index, and the page regenerates with each export. Follower figures are shown as bands because exact counts drift, and the listed profiles rotate so the same accounts are not on show permanently.
Do these profiles come with emails?
Not on this page. Emails, fit scores, and portfolio links are the product. Run a creators in Santiago search inside UGC Agent, where every plan starts with a 3-day free trial (open all 125 in UGC Agent), or see pricing for list sizes.
Listed here as a creator? This directory is built for brands sourcing creators; there is nothing to join or pay to be listed. Request an update or removal: hello@ugcagent.app. Handles are public usernames; no names, bios, photos, or contact details are shown.
Browse the directory
847 lists in all, each with live counts from the 31 October 2026 index: 19 niches, 44 personas and sub-niches, 19 countries, 8 languages, 3 follower tiers, 2 gender lists, 55 cities, and 696 narrower combinations linked from the list above each one. A list only exists where the index can fill it: 40+ creators for a niche or persona, 100+ for a country or language, and more than 24 for a combination.
By niche
TikTok
By country
By persona and sub-niche
- Beauty and personal careSkincare 2,528Makeup 1,116Haircare 722Fragrance 189Nails 67K-beauty 63Jewelry 53
- Parents and familyMoms 3,742Dads 237Pregnancy and postpartum 187Homeschool 83
- Fitness and wellnessPersonal trainers 893Gym and strength 769Running 737Nutrition 693Yoga 273Pilates 229CrossFit and Hyrox 173
- Jobs, life stages and identityFaith-based 605Healthcare professionals 410Students 373Weddings and bridal 304Nurses 245Over 40 245Teachers 223Bilingual 212ADHD and neurodivergent 190
- Home, food and petsDog owners 350Recipes and cooking 292Coffee 200Home organization 164Home decor 159Cat owners 139DIY and renovation 101Vegan and plant-based 74Gardening and plants 73Sustainable living 56
- Creative, hobbies and formatsPhotographers 408Unboxing and hauls 184Dance 161Books and reading 152Budgeting and personal finance 134Hiking and camping 121Cosplay 103
Platform lists by tier, language, persona and gender
- Instagram nano 20,872Instagram micro 4,554Instagram mid-tier 1,406Instagram Spanish 4,537Instagram Portuguese 491Instagram Italian 370Instagram German 236Instagram French 81Instagram Polish 271Instagram Norwegian 106Instagram skincare 2,103Instagram makeup 931Instagram haircare 588Instagram fragrance 160Instagram nails 60Instagram k-beauty 49Instagram moms 2,942Instagram dads 206Instagram pregnancy and postpartum 155Instagram homeschool 76Instagram running 692Instagram pilates 209Instagram gym and strength 701Instagram nutrition 657Instagram students 314Instagram teachers 201Instagram nurses 186Instagram healthcare professionals 363Instagram over 40 203Instagram faith-based 492Instagram adhd and neurodivergent 156Instagram bilingual 175Instagram weddings and bridal 265Instagram dog owners 277Instagram cat owners 116Instagram home decor 144Instagram diy and renovation 82Instagram gardening and plants 61Instagram recipes and cooking 233Instagram coffee 156Instagram vegan and plant-based 63Instagram sustainable living 50Instagram dance 139Instagram books and reading 124Instagram unboxing and hauls 140Instagram hiking and camping 106Instagram budgeting and personal finance 106Instagram jewelry 47Instagram female 18,639Instagram male 5,108TikTok nano 3,641TikTok micro 1,308TikTok mid-tier 445TikTok Spanish 375TikTok Portuguese 61TikTok Italian 76TikTok German 69TikTok French 162TikTok Polish 43TikTok Norwegian 27TikTok skincare 425TikTok makeup 185TikTok haircare 134TikTok fragrance 29TikTok moms 800TikTok dads 31TikTok pregnancy and postpartum 32TikTok running 45TikTok gym and strength 68TikTok nutrition 36TikTok students 59TikTok nurses 59TikTok healthcare professionals 47TikTok over 40 42TikTok faith-based 113TikTok adhd and neurodivergent 34TikTok bilingual 37TikTok weddings and bridal 39TikTok dog owners 73TikTok recipes and cooking 59TikTok coffee 44TikTok books and reading 28TikTok unboxing and hauls 44TikTok budgeting and personal finance 28TikTok female 3,237TikTok male 356
Related resources on UGC Agent
- Glossary terms used in creator briefsAb TestingAd AngleAd FrequencyAffiliate CommissionAI UGCAmazon Influencer ProgramAovAsmr VideoB-rollBefore And After VideoBoosted PostBrand ambassadorBrand AwarenessBrand dealBrand safetyCacCall To ActionCarousel AdContent ApprovalContent CalendarContent Creator Vs InfluencerContent LicensingConversion RateCost Per InstallCpaCpcCplCPMCpvCreative FatigueCreative strategistCreative TestingCreator BriefCreator economyCreator fundCreator marketplaceCreator OnboardingCreator OutreachCreator RetainerCreator SourcingCreator VettingCTRDark PostDay In The Life VideoEarned mediaEngagement rateExclusivity ClauseFlat LayFounder VideoFtc DisclosureGreen Screen VideoGRWMHaul VideoHold RateVideo HookHook rateIncremental LiftInfluencer ContractInfluencer Discount CodeInfluencer giftingInfluencer MarketingInstagram Collab PostKill FeeKOLLicensing FeeLookalike AudienceLtvMacro influencerMarketing FunnelMedia buyerMedia KitMega InfluencerMer MarketingMeta Ads LibraryMicro influencerMoodboardNano influencerNative adNet 30Owned mediaPaid mediaPaid PartnershipPaid SocialPaid Usage RightsPartnership AdsPerformance CreativePerpetual LicensePov VideoProduct Demo VideoProduct seedingRate cardRaw footageReach Vs ImpressionsReaction VideoRetargetingRetention CurveRevision RoundROASShoppable VideoShot ListSocial CommerceSocial ProofStatement Of WorkStoryboardStorytime VideoStreet InterviewTalking-head videoTestimonial videoText OverlayCommercial Sound LibraryTiktok Creative CenterTiktok Creator MarketplaceTiktok DuetTiktok Shop AffiliateTikTok Shop creatorTikTok Spark AdsTiktok StitchTutorial VideoWhat is UGCUGC adsUGC campaignUGC contentUGC creatorUGC examplesUGC marketingUGC meaningUGC portfolioUGC videoVoiceover UgcUnboxing videoUsage rightsUser-generated contentVertical VideoView Through RateWatch TimeWhitelistingWord Of Mouth MarketingWork For Hire
- Free toolsUGC rate calculatorCreator fit score calculatorOutreach email generatorCampaign brief generatorUGC hook generatorUGC script generatorUGC contract templateCampaign ROI calculatorInfluencer rate calculatorInstagram UGC creator finderTikTok UGC creator finderUGC creator search
- Sourcing by industryDTC and ecommerceBeauty and wellnessFitness and healthFood and beverageTravel and hospitalitySaaS, apps and AIAgencies and studiosLocal servicesFashionFintech
- GuidesHow to find UGC creatorsUGC rates for brandsCreator outreach that gets repliesHow to write a UGC campaign briefCreator screening checklistUGC usage rights explainedUGC contract guideTikTok UGC ads guideInstagram UGC creators guideUGC portfolio examples