UGC Creators in Medellín

The Medellín creator market

Of the 444 creators indexed in Colombia, 52 (12%) are based in Medellín; fitness and beauty lead, and 10% are on TikTok against 9% nationally. The median creator has 4,397 followers, above the 3,996 median across Colombia. Brief a city list when the content needs a real local setting, a venue, or a product that ships faster within the metro.

Medellín is 12% of the 444 creators indexed in Colombia. 58% have fewer than 5,000 followers (55% nationally), 10% are on TikTok (9% nationally) and 19.2% link a portfolio (23.9%).

Only 25% of the 52 creators in Medellín have more than 10,000 followers; 50% are in the 1k to 5k range and 8% are under 1,000, with a median of 4,397. Follower figures are shown as bands because exact counts drift between exports. 19.2% link a portfolio site from their profile, a useful second signal that they take briefs.

Top niches in Medellín

By niche label, the largest pools in Medellín are fitness (11), beauty (8), lifestyle (3), then parenting (3), travel (3). Each link opens the national Colombia list for that niche, because a city is not cut further until it can fill a table of its own.

Tagged from their own bios, the biggest personas here are personal trainers (10), running (5), gym and strength (4), makeup (4). A persona tag is narrower than a niche, so it is the better filter when the brief names who should be on camera.

Other cities in Colombia

1 other city has a list in Colombia; Medellín ranks first by creator count. Widen to the Colombia list when the brief does not need anyone on location.

• Bogotá 46

Rates and deliverables for creators in Medellín

58% of the creators in Medellín on this page have fewer than 5,000 followers, which is the calculator's nano tier; 37% fall between 5k and 50k and 6% are above 50k. Expect quotes from this pool to cluster in the nano and micro columns, with usage rights and raw footage as the main add-ons.

2026 benchmark, estimates from the UGC Agent rate model and public rate cards. Not a quote and not drawn from the creator index. Build an itemised rate card for your brief with the UGC rate calculator, or compare a reach-based quote with the influencer rate calculator.

How to approach creators in Colombia

Brief in Spanish and say which market the content is for, since Colombian creators are often hired precisely because their delivery works for Mexico, Peru, Chile, and the US-Hispanic audience as well as at home. Fitness is the standout: it is one of the two deepest pools here and the creators bring visible energy, so supplement, apparel, and app brands running Latin American campaigns should start here. Because accounts range from micro to mid-tier, separate footage licensing from audience posting in the offer. Shipping from the US is workable for small parcels but customs can be slow and fees are charged on delivery, so state who pays and give a realistic timeline; for products sold locally, ask the creator to buy and reimburse. Disclosure should follow the SIC guide with #publicidad and the paid partnership tag, and FTC rules if the clip runs in the US. Pay in USD through a transfer service unless the creator prefers pesos, and put the fee and trigger in writing. Outreach in the late morning Bogotá time lands during US East Coast working hours, and creators respond well to a stated rate range.