Traackr: influencer marketing software facts, pricing and fit
Traackr is influencer marketing software founded in 2008 that brands and agencies use to plan, activate and measure creator campaigns themselves. It does not publish a price on its own site. It suits brands and agencies that want to plan, activate and measure influencer campaigns themselves over the long term, rather than a one-off sourcing tool.
Traackr at a glance
- Type
- Influencer marketing software
- Model
- SaaS
- Headquarters
- Not published
- Founded
- 2008
- Published pricing
- Not published
- Platforms named
- Not published
- Category focus
- Beauty, Fashion, Travel
- Clients it names publicly
- Laneige
- Official site
- traackr.com
Every blank field is a field Traackr does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; confidence medium.
What Traackr is
Traackr is subscription software organized around three stages: Plan (deciding which creators to activate and on what terms), Activate (running campaigns at scale with an in-platform 'AI-strategist'), and Measure (analyzing results and next steps). Brands and agencies operate the tool themselves rather than handing off execution. The company serves executives, program owners, practitioners, global enterprises, DTC brands and agencies, and works with clients in categories including beauty, fashion and travel.
Traackr was founded in 2008 by Pierre-Loïc Assayag and says it has been a category leader in influencer marketing since its inception, working with brands in 70+ markets from offices including San Francisco, London, New York, Paris and Boston.
How the commercial model works
Traackr is subscription software that brands and agencies use themselves for creator planning, campaign activation and measurement, backed by an in-platform 'AI-strategist' feature; pricing isn't published.
No pricing is published on the fetched page; the site funnels to a demo or contact form instead.
Who it suits, and who it does not
Suits: Brands and agencies that want to plan, activate and measure influencer campaigns themselves over the long term, rather than a one-off sourcing tool.
Less suited: Not ideal if you want published self-serve pricing or a quick one-off creator list, since access requires a sales conversation.
What stands out
Observations from Traackr's own published scope.
- Founded in 2008, giving it one of the longer track records in the influencer marketing platform category
- Names Laneige as a client with a published case study on data-first creator strategy
- States a presence in 70+ markets with a team spanning 17+ countries
- Organizes its product around three stages: Plan, Activate and Measure
What to check before you commit
Gaps in what is published, not judgements about quality.
- No pricing is published on the fetched pages; access requires a sales conversation
- No single headquarters is stated; the company lists five separate office locations
- No platform names (e.g. Instagram, TikTok) are stated on the fetched pages, though it is an influencer marketing tool
- Case study evidence is limited to one named client (Laneige) in the fetched pages
Traackr compared with sourcing creators directly
Traackr is subscription software brands and agencies operate themselves to plan, activate and measure influencer campaigns over time. UGC Agent is narrower and upfront: it searches public Instagram and TikTok for creators matching a brief and returns a scored, outreach-ready list, without campaign management or measurement tools.
We are not a neutral party here, so the table compares responsibility rather than quality. Read the Traackr column as its own published scope, and confirm it on traackr.com before you buy.
| Question | Traackr | UGC Agent |
|---|---|---|
| The job it does | Traackr is influencer marketing software founded in 2008 that brands and agencies use to plan, activate and measure creator campaigns themselves. | Find UGC creators in a database of about 28,000 public Instagram and TikTok profiles, or have the AI agent source new ones from a brief, then reach out. |
| Where creators come from | The data set behind the product. | Public Instagram and TikTok profiles, not a closed roster. |
| What you hold at the end | Software output and whatever your team does with it. | An exportable creator list plus the relationship, because you contract directly. |
| Published price | Not published. | $29, $59 or $199 a month. Every plan starts with a 3-day trial; a card is required. |
| What it does not do | Not ideal if you want published self-serve pricing or a quick one-off creator list, since access requires a sales conversation. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Traackr
Companies in this directory that a team comparing Traackr usually looks at next. Chosen by type, model and category overlap, not by preference.
- Social Native
Pick it if you want a performance prediction before committing budget, with sourcing, rights and payouts built in.
- Brandbassador
Pick it if you want customers and micro-influencers in an always-on ambassador community, now under the Club name.
- Creator.co
Pick it if you want AI-assisted discovery and campaign management you run yourself, with optional managed help.
- Lefty
Pick it if you are a fashion, luxury or beauty team managing an ongoing influencer roster in-house.
Questions brands ask about Traackr
What is Traackr?
Traackr is influencer marketing software founded in 2008 that brands and agencies use to plan, activate and measure creator campaigns themselves. It is a saaS for creator content, founded in 2008.
How much does Traackr cost?
Traackr does not publish a price on the pages we read, so budget a discovery call before you get a number. No pricing is published on the fetched page; the site funnels to a demo or contact form instead.
Who is Traackr a good fit for?
Brands and agencies that want to plan, activate and measure influencer campaigns themselves over the long term, rather than a one-off sourcing tool.
Can I use Traackr and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Traackr for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- Founded in 2008 by Pierre-Loïc Assayag source
- Names Laneige as a client with a data-first creator marketing case study source
- States a presence in 70+ markets with a team in 17+ countries source
- Works with clients in beauty, fashion, travel and other categories source
Facts gathered from each company's public site on 21 September 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
Everything in this directory
By type
By price
By headquarters country
By category focus
- UGC agencies and platforms for beauty brands: 26 listed
- UGC agencies and platforms for DTC and ecommerce brands: 22 listed
- UGC agencies and platforms for fashion brands: 21 listed
- UGC agencies and platforms for food and beverage brands: 19 listed
- UGC agencies and platforms for retail and CPG brands: 14 listed
- UGC agencies and platforms for fitness and health brands: 11 listed
- UGC agencies and platforms for travel brands: 10 listed