Favikon: influencer marketing software facts, pricing and fit
Favikon is an AI-powered influencer marketing platform for creator discovery, CRM, outreach and campaigns, plus free public creator rankings. Published pricing, read on 7 October 2026: From $159/month (Core plan, discounted view). It suits influencer marketing teams and agencies wanting AI-assisted creator search, vetting and outreach alongside free public creator rankings. It states a base in Paris, France.
Favikon at a glance
- Type
- Influencer marketing software
- Model
- SaaS
- Headquarters
- Paris, France
- Founded
- Not published
- Published pricing
- From $159/month (Core plan, discounted view)
- Free plan or trial
- Free trial on paid plans (the page shows both 7-day and 14-day wording)
- Platforms named
- TikTok, Instagram, YouTube, Pinterest, Snapchat, Twitch, LinkedIn, X
- Category focus
- Horizontal, no stated category focus
- Clients it names publicly
- The Washington Post, Submagic, YouTube, Whalar, Publicis Groupe, Google
- Official site
- favikon.com
Every blank field is a field Favikon does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; pricing re-checked 7 October 2026; confidence high.
What Favikon is
Brands search Favikon's database of 10M+ creator profiles across nine networks by writing a prompt, then use its Influencer CRM to organise relationships, its AI outreach tools to automate messages across channels, and Creator Analytics to check authenticity and brand fit before running campaigns from one board. Favikon also publishes free, weekly public creator leaderboards by niche and country, and offers an MCP integration ("Favy") that lets its data be queried from inside AI agent tools such as Claude or ChatGPT.
Favikon is operated by MOOJITO SAS, a company registered in France with its office in Paris. It states coverage of 120 countries, with 105 of those having paying customers.
How the commercial model works
Tiered subscription self-serve platform (Core, Pro, Enterprise) priced by monthly credits, contacts and active campaigns; brands search and manage outreach themselves rather than creators applying to briefs.
Core lists at $199/month standard (shown as $159/month in a discounted view); Pro is $299/month (shown as $239/month discounted); Enterprise is custom-quoted, per the pricing page.
Who it suits, and who it does not
Suits: Influencer marketing teams and agencies wanting AI-assisted creator search, vetting and outreach alongside free public creator rankings.
Less suited: Not ideal if your budget is under roughly $159 to $199/month, since that is the stated entry price range for the Core plan.
What stands out
Observations from Favikon's own published scope.
- Searches a stated 10M+ creator profiles across nine networks by plain-language prompt
- Publishes free, weekly public creator leaderboards by niche and country
- Lists named enterprise-scale users, including The Washington Post, Google and Publicis Groupe
- Offers an MCP integration so its data can be queried from inside AI agent tools
What to check before you commit
Gaps in what is published, not judgements about quality.
- Entry pricing starts around $159-199/month, which is higher than several lighter discovery tools
- No specific niche focus is stated; the platform is positioned as horizontal across all categories
- Pricing page shows two different Core/Pro price points (standard vs. discounted view) without clarifying which applies by default
- Advanced outreach and campaign features require the Pro tier and above
Favikon compared with sourcing creators directly
Favikon is a broad, subscription-based discovery and CRM platform covering nine networks with its own outreach automation. UGC Agent is narrower and Instagram/TikTok-specific: it searches public profiles from a plain-English brief, enriches and scores candidates, and classifies public contact signals for export, without a CRM or outreach layer.
We sell one of the two products in this table, so treat it as a scope comparison rather than a verdict: what Favikon is responsible for, and what we are. Check both columns against Favikon's own site before you decide.
| Question | Favikon | UGC Agent |
|---|---|---|
| The job it does | Favikon is an AI-powered influencer marketing platform for creator discovery, CRM, outreach and campaigns, plus free public creator rankings. | Turn a written brief into a scored list of public Instagram and TikTok creators with contact details, from the database or a live AI search. |
| Where creators come from | The data set behind the product. | Any public Instagram or TikTok profile that matches the brief. |
| What you hold at the end | Software output and whatever your team does with it. | The shortlist, its evidence, and a direct line to each creator. |
| Published price | From $159/month (Core plan, discounted view) | $29, $59 or $199 a month. Every plan starts with a 3-day trial; a card is required. |
| What it does not do | Not ideal if your budget is under roughly $159 to $199/month, since that is the stated entry price range for the Core plan. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Favikon
If Favikon is not the right shape, these are the closest alternatives we have verified.
- Modash
Pick it if you run a Shopify brand and want discovery, gifting, affiliates and payments in one subscription tool.
- Storyclash
Pick it if you want to research competitors' influencer activity alongside your own discovery.
- Upfluence
Pick it if you want to search, manage, track and pay creators and affiliates yourself, connected to your store.
- AnyMind Group
Pick it if you operate in Asia-Pacific and want commerce, marketing and creator software from one listed group.
Questions brands ask about Favikon
What is Favikon?
Favikon is an AI-powered influencer marketing platform for creator discovery, CRM, outreach and campaigns, plus free public creator rankings. It is a creator content saaS, with a stated base in Paris, France.
How much does Favikon cost?
Favikon publishes from $159/month (Core plan, discounted view) on its own pricing page. Core lists at $199/month standard (shown as $159/month in a discounted view); Pro is $299/month (shown as $239/month discounted); Enterprise is custom-quoted, per the pricing page.
Who is Favikon a good fit for?
Influencer marketing teams and agencies wanting AI-assisted creator search, vetting and outreach alongside free public creator rankings.
Can I use Favikon and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Favikon for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- The site states MOOJITO SAS is registered in France with its office in Paris source
- Pricing lists Core from $159/month and Pro from $239/month, with an Enterprise custom tier source
- The site names The Washington Post, Google, Publicis Groupe, Whalar and Fiverr among teams using Favikon source
Facts gathered from each company's public site between 21 September 2026 and 7 October 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
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