#paid: UGC and creator marketplace facts, pricing and fit
#paid is a creator marketplace where brands and creators connect directly, with an optional managed tier adding dedicated support and production. It does not publish prices; you get a quote after a call. It suits brands that want a direct marketplace to match with creators, with the option to add dedicated campaign support and content production.
#paid at a glance
- Type
- UGC and creator marketplace
- Model
- Marketplace
- Headquarters
- Not published
- Founded
- Not published
- Published pricing
- Quote only
- Platforms named
- TikTok, Instagram, Facebook, LinkedIn
- Category focus
- Beauty, Food and beverage, Retail and CPG, Home and lifestyle
- Clients it names publicly
- Norwell
- Official site
- hashtagpaid.com
Every blank field is a field #paid does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; confidence medium.
What #paid is
#paid runs a marketplace where brands post opportunities and creators apply or are matched, with the brand handling final selection. Marketers can layer on a paid Marketplace tier for dedicated 1:1 support, campaign strategy, analytics and reporting, content production, and content licensing handled by #paid's own team, while creators use the platform to find collaborations, create content, and get paid.
#paid publishes an annual Creator Signals Report and hosts in-person events for marketers and creators in cities including New York, Toronto, Chicago, Los Angeles, and Miami.
How the commercial model works
Core product is a two-sided marketplace where brands and creators match directly; brands can add a paid managed-service tier for dedicated support, strategy, and production on top.
No pricing is published for either the marketplace or the managed Marketplace tier; the site directs prospects to get started or contact the team.
Who it suits, and who it does not
Suits: Brands that want a direct marketplace to match with creators, with the option to add dedicated campaign support and content production.
Less suited: You want a pre-scored, outreach-ready list from your own brief rather than posting into a marketplace for creators to apply.
What stands out
Observations from #paid's own published scope.
- Runs a direct two-sided marketplace connecting brands and creators
- Optional managed tier adds dedicated support, strategy, analytics, and licensing
- Publishes an annual Creator Signals Report and runs in-person industry events
- Names case study categories spanning education, food and beverage, CPG, beauty, and home
What to check before you commit
Gaps in what is published, not judgements about quality.
- No pricing is published for either the marketplace or the managed tier
- No headquarters city is confirmed among several offices listed in the footer
- Named brand client evidence is limited to a single quoted testimonial
- As a marketplace, brands rely on creators applying rather than a curated outbound list
#paid compared with sourcing creators directly
#paid runs a marketplace where creators apply to brand opportunities, with an optional managed tier for support and production. UGC Agent works the other direction: it searches public Instagram and TikTok profiles from a brief and proactively returns a scored, outreach-ready list, rather than waiting for creators to apply.
We are not a neutral party here, so the table compares responsibility rather than quality. Read the #paid column as its own published scope, and confirm it on hashtagpaid.com before you buy.
| Question | #paid | UGC Agent |
|---|---|---|
| The job it does | Creator marketplace where brands and creators connect directly, with an optional managed tier adding dedicated support and production. | Turn a written brief into a scored list of public Instagram and TikTok creators with contact details, from the database or a live AI search. |
| Where creators come from | Its own signed-up creator pool. | Public Instagram and TikTok profiles, not a closed roster. |
| What you hold at the end | Content and a transaction record, inside the platform. | The shortlist, its evidence, and a direct line to each creator. |
| Published price | Quoted per scope, not published. | $29, $59 or $199 a month. Every plan starts with a 3-day trial; a card is required. |
| What it does not do | You want a pre-scored, outreach-ready list from your own brief rather than posting into a marketplace for creators to apply. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to #paid
If #paid is not the right shape, these are the closest alternatives we have verified.
- Partipost
Pick it if you run nano-influencer campaigns in Southeast Asia and want a self-service platform.
- Afluencer
Pick it if you want a low-cost, self-serve board where you post collabs and creators apply.
- Influee
Pick it if you want a self-serve marketplace for UGC video campaigns with a monthly subscription plus per-video fees.
- Intellifluence
Pick it if you want to post influencer offers to opted-in creators at a low monthly price without a long contract.
Questions brands ask about #paid
What is #paid?
Creator marketplace where brands and creators connect directly, with an optional managed tier adding dedicated support and production. It is a marketplace for creator content.
How much does #paid cost?
#paid does not publish a price on the pages we read, so budget a discovery call before you get a number. No pricing is published for either the marketplace or the managed Marketplace tier; the site directs prospects to get started or contact the team.
Who is #paid a good fit for?
Brands that want a direct marketplace to match with creators, with the option to add dedicated campaign support and content production.
Can I use #paid and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into #paid for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- Publishes an annual Creator Signals Report source
- Describes itself as "A marketplace for creators and brands" source
Facts gathered from each company's public site on 21 September 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
Everything in this directory
By type
By price
By headquarters country
By category focus
- UGC agencies and platforms for beauty brands: 26 listed
- UGC agencies and platforms for DTC and ecommerce brands: 22 listed
- UGC agencies and platforms for fashion brands: 21 listed
- UGC agencies and platforms for food and beverage brands: 19 listed
- UGC agencies and platforms for retail and CPG brands: 14 listed
- UGC agencies and platforms for fitness and health brands: 11 listed
- UGC agencies and platforms for travel brands: 10 listed