Billo UGC: creator marketplace, pricing and alternatives
Billo is a UGC and creator marketplace: brands post a brief or browse signed-up creators, then approve the content. It pairs a vetted creator network with a data layer that grounds briefs, creator matching and ad testing in real performance data. It states a base in San Francisco, United States and was founded in 2019.
Billo at a glance
- Type
- UGC and creator marketplace
- Model
- Marketplace
- Headquarters
- San Francisco, United States
- Founded
- 2019
- Published pricing
- Not published
- Platforms named
- TikTok
- Category focus
- Horizontal, no stated category focus
- Clients it names publicly
- Filterbuy
- Official site
- billo.app
Every blank field is a field Billo does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; confidence high.
What Billo is
A brand uses Billo's Partnerships Hub to access a network of vetted creators, forming ongoing partnerships to produce video ads and organic content; the CreativeOps data layer then grounds scripts, creator matching and ad variation testing in performance data drawn from past ads. Brands can also buy a Managed service where Billo's own team runs the process. Billo expanded beyond the US into Canada, the UK and Australia in February 2025, and offers separate tracks for brands and performance marketing agencies.
Billo started in December 2019 and states 200,000+ videos delivered to 22,000+ brands, $8.3M paid to more than 5,000 creators (as of January 2024), and 326K+ video ads worth $505M in stated purchase value. It raised $2.5 million in seed funding in 2021.
We also publish a head-to-head comparison of UGC Agent and Billo: read that instead if you have already shortlisted both.
Billo pricing and commercial model
Core product is a creator partnerships marketplace with a data layer on top; a separate Managed service lets Billo's own team run the work instead of the brand.
No public pricing table is shown; the page promotes a limited-time credit bonus and directs prospects to book a demo.
Compare Billo pricing and vendors. Against UGC Agent: UGC Agent vs Billo. Longer alternatives comparison: Billo alternatives.
Who it suits, and who it does not
Suits: Brands and performance marketing agencies wanting one workflow to source creator video ads and continuously test and optimise them against ad performance data.
Less suited: Not ideal if you need creators to shoot content outside the US, Canada, UK and Australia, since that is the stated current coverage.
What stands out
Observations from Billo's own published scope.
- States access to 5,000+ vetted creators through its Partnerships Hub
- CreativeOps data layer grounds creator matching and scripts in real ad performance data, per the site
- Reports 200,000+ videos delivered to 22,000+ brands as of January 2024
- Offers a Managed service for brands that want the process run for them
What to check before you commit
Gaps in what is published, not judgements about quality.
- No public pricing table is shown on the fetched pages
- Stated creator coverage is limited to the US, Canada, UK and Australia
- Only one named client (Filterbuy) appears among testimonials; other quotes lack a company name
- Performance figures ($505M in purchase value) are self-reported without independent verification
Billo compared with sourcing creators directly
Billo forms ongoing creator partnerships and produces the video ads itself, using its own performance data to guide matching. UGC Agent does not produce content or manage partnerships; it searches public Instagram and TikTok profiles from a brief and returns a scored, outreach-ready shortlist for the brand to contact directly.
We sell one of the two products in this table, so treat it as a scope comparison rather than a verdict: what Billo is responsible for, and what we are. Check both columns against Billo's own site before you decide.
| Question | Billo | UGC Agent |
|---|---|---|
| The job it does | Billo pairs a vetted creator network with a data layer that grounds briefs, creator matching and ad testing in real performance data. | Turn a written brief into a scored list of public Instagram and TikTok creators with contact details, from the database or a live AI search. |
| Where creators come from | Its own signed-up creator pool. | Any public Instagram or TikTok profile that matches the brief. |
| What you hold at the end | Content and a transaction record, inside the platform. | The shortlist, its evidence, and a direct line to each creator. |
| Published price | Not published. | $29, $59 or $199 a month. Every plan starts with a 3-day free trial. Cancel anytime. |
| What it does not do | Not ideal if you need creators to shoot content outside the US, Canada, UK and Australia, since that is the stated current coverage. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Billo
If Billo is not the right shape, these are the closest alternatives we have verified.
- Insense
Pick it if you want a self-serve UGC and influencer marketplace with the option to upgrade to managed production.
- Intellifluence
Pick it if you want to post influencer offers to opted-in creators at a low monthly price without a long contract.
- #paid
Pick it if you want a direct brand-to-creator marketplace and may later add a managed tier for support and production.
- Ainfluencer
Pick it if you sell on Amazon or Shopify and want a free-to-post, self-serve way to find creators for product content.
Questions brands ask about Billo
What is Billo?
Billo pairs a vetted creator network with a data layer that grounds briefs, creator matching and ad testing in real performance data. It is a marketplace for creator content, with a stated base in San Francisco, United States, founded in 2019.
How much does Billo cost?
Billo does not publish a price on the pages we read, so budget a discovery call before you get a number. No public pricing table is shown; the page promotes a limited-time credit bonus and directs prospects to book a demo.
Who is Billo a good fit for?
Brands and performance marketing agencies wanting one workflow to source creator video ads and continuously test and optimise them against ad performance data.
Can I use Billo and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 33,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Billo for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- Billo started in December 2019 source
- States 200,000+ videos delivered to 22,000+ brands and $8.3M paid to 5,000+ creators as of January 2024 source
- Address listed as 584 Castro St. 2163, San Francisco, CA 94114 source
Facts gathered from each company's public site on 21 September 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
Everything in this directory
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By price
By headquarters country
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By category focus
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