Fohr: influencer marketing agency facts, pricing and fit
Fohr is a creator marketing agency and platform that forecasts campaign performance and vets creators before brands spend on influencer campaigns. It does not publish a price on its own site. It suits brands that want an agency to run creator campaigns end to end while also getting a data-backed forecast of performance before spending on media.
Fohr at a glance
- Type
- Influencer marketing agency
- Model
- Agency
- Headquarters
- New York, United States
- Founded
- 2013
- Published pricing
- Not published
- Platforms named
- Not published
- Category focus
- Horizontal, no stated category focus
- Clients it names publicly
- The RealReal, Aerie
- Official site
- fohr.co
Every blank field is a field Fohr does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; confidence medium.
What Fohr is
Fohr combines a full-service creator marketing agency with a software platform. Brands brief Fohr on a campaign; the platform scores and vets creators for predicted performance and brand fit, forecasts results before launch, and produces AI-generated reporting once a campaign runs. Creators separately create a free profile on Fohr to be matched with paid brand campaigns. The evidence gathered doesn't detail who negotiates rates or manages day-to-day content approval.
Founded in 2013 and based in New York. States it has run over 5,000 campaigns over 13 years, and offers a Rate Check tool for creators to see going rates before negotiating.
How the commercial model works
Fohr operates as a full-service agency layered on its own creator-vetting and reporting software; it is not a self-serve marketplace brands operate alone.
No pricing or plan information is published on the homepage; engagement appears to require contacting the team directly.
Who it suits, and who it does not
Suits: Brands that want an agency to run creator campaigns end to end while also getting a data-backed forecast of performance before spending on media.
Less suited: Not a fit for brands wanting to self-serve creator discovery and negotiate directly, since Fohr positions itself as a full-service team rather than a self-managed tool.
What stands out
Observations from Fohr's own published scope.
- Forecasts predicted campaign performance before brands spend
- Runs a full-service agency arm alongside its creator-vetting platform
- Publishes named case studies with measured results for The RealReal and Aerie
- Offers creators a free Rate Check tool to see going rates before negotiating
What to check before you commit
Gaps in what is published, not judgements about quality.
- No pricing or engagement fees are published; brands need to contact the team
- Evidence gathered doesn't specify which social platforms the creator network covers
- Full-service model means less direct, hands-on control for brands wanting to run outreach themselves
- Evidence gathered doesn't confirm current headcount or team size
Fohr compared with sourcing creators directly
UGC Agent gives brands a self-serve list of scored, contactable creators pulled from public Instagram and TikTok profiles; Fohr instead runs the campaign for you and forecasts performance using its own vetting data. Fohr does not publish a self-serve discovery tool for brands to search creators directly.
Obvious disclosure, since this is our site: the table sets out what Fohr takes on and what UGC Agent takes on, not which is better. The agency column comes from Fohr's own published scope.
| Question | Fohr | UGC Agent |
|---|---|---|
| The job it does | Creator marketing agency and platform that forecasts campaign performance and vets creators before brands spend on influencer campaigns. | Turn a written brief into a scored list of public Instagram and TikTok creators with contact details, from the database or a live AI search. |
| Where creators come from | Creators cast by the team for each brief. | Live public profiles on Instagram and TikTok, with no signup required from the creator. |
| What you hold at the end | Assets, a plan, and whatever the contract assigns. | The shortlist, its evidence, and a direct line to each creator. |
| Published price | Not published. | $29, $59 or $199 a month. Every plan starts with a 3-day trial; a card is required. |
| What it does not do | Not a fit for brands wanting to self-serve creator discovery and negotiate directly, since Fohr positions itself as a full-service team rather than a self-managed tool. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Fohr
The nearest neighbours to Fohr in this directory, matched on type, commercial model and stated category focus.
- Amra & Elma
Pick it if you want one New York agency to run influencer work alongside social, PR and SEO.
- HireInfluence
Pick it if you want a hands-on agency team running white-glove influencer campaigns.
- Linqia
Pick it if you are an enterprise that wants an agency of record for creator strategy, amplification and measurement.
- NeoReach
Pick it if you have a budget at or above its published $100,000 full-service minimum and want a senior-staffed team.
Questions brands ask about Fohr
What is Fohr?
Creator marketing agency and platform that forecasts campaign performance and vets creators before brands spend on influencer campaigns. It is agency in the creator content market, with a stated base in New York, United States, founded in 2013.
How much does Fohr cost?
Fohr does not publish a price on the pages we read, so budget a discovery call before you get a number. No pricing or plan information is published on the homepage; engagement appears to require contacting the team directly.
Who is Fohr a good fit for?
Brands that want an agency to run creator campaigns end to end while also getting a data-backed forecast of performance before spending on media.
Can I use Fohr and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Fohr for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- Founded in 2013 and based in New York source
- Publishes case studies naming The RealReal and Aerie as clients source
Facts gathered from each company's public site on 21 September 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
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