Firework: shoppable video facts, pricing and fit
Firework is a video commerce platform that lets brands publish shoppable video, video showrooms, and an AI shopping assistant on their own site. Published pricing, read on 7 October 2026: Free Pilot plan, paid tiers add usage and features. It does not state a headquarters.
Firework at a glance
- Type
- Shoppable video
- Model
- SaaS
- Headquarters
- Not published
- Founded
- Not published
- Published pricing
- Free Pilot plan, paid tiers add usage and features
- Free plan or trial
- Free Pilot plan
- Platforms named
- TikTok, Instagram
- Category focus
- Beauty, Fashion, Home and lifestyle, Retail and CPG
- Clients it names publicly
- Musely, Fresh Market, GreenPan, Stolen Stores
- Official site
- firework.com
Every blank field is a field Firework does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; pricing re-checked 7 October 2026; confidence high.
What Firework is
Firework is a video commerce platform brands install (via a Shopify app or direct integration) to add shoppable video galleries, video showrooms, 1:1 video chat, and an AI shopping assistant to their own website. It hosts and displays video content, including customer- and influencer-generated content sourced from other channels, and links it to product pages so viewers can shop directly from video. The brand still supplies products and either sources or produces the underlying video assets itself.
Positions itself as a video commerce category leader with case studies across beauty, grocery, fashion, and home-goods retail, including Fresh Market, GreenPan, and Stolen Stores. Publicly reports $250M in funding, including a round led by SoftBank.
How the commercial model works
Firework sells subscription software with usage-based add-ons; a free Shopify-app Pilot tier is available, and paid Starter, Growth, and Enterprise tiers add features and higher usage caps, billed alongside optional add-ons like SDK access.
The pricing page names a free Pilot plan (via Shopify) plus paid Starter, Growth, and Enterprise tiers, but publishes only overage and add-on prices ($10 or $5 per 1,000 additional video views; an SDK add-on at $1,500/month or 30% of monthly cost); base tier prices aren't shown.
Who it suits, and who it does not
Suits: Retailers who already have a website or Shopify store and want to add shoppable video and an AI shopping assistant without building the hosting infrastructure themselves.
Less suited: Not useful if a brand still needs help finding creators or producing the underlying video content, since Firework focuses on hosting and merchandising video rather than sourcing it.
What stands out
Observations from Firework's own published scope.
- Publishes shoppable video, video showrooms, and 1:1 video chat directly on a brand's own site
- Case studies span beauty, grocery, fashion, and home-goods retailers
- Reports $250M in funding, including a round led by SoftBank
- Offers a free Pilot tier through the Shopify App Store before upgrading to paid plans
What to check before you commit
Gaps in what is published, not judgements about quality.
- Base plan pricing isn't published; only overage and add-on costs appear on the pricing page
- SDK access is a separate add-on priced at $1,500/month or 30% of monthly cost, whichever is higher
- The platform hosts and merchandises video rather than sourcing or producing creator content
- Paid tiers are gated by monthly website traffic thresholds rather than flat fees
Firework compared with sourcing creators directly
UGC Agent finds and vets public Instagram and TikTok creators from a brief and hands you an outreach list; Firework instead hosts and merchandises video content a brand already has on its own site, including shoppable galleries and live video. Firework does not identify creators or handle outreach itself.
Obvious disclosure, since this is our site: the table sets out what Firework takes on and what UGC Agent takes on, not which is better. The saas column comes from Firework's own published scope.
| Question | Firework | UGC Agent |
|---|---|---|
| The job it does | Video commerce platform that lets brands publish shoppable video, video showrooms, and an AI shopping assistant on their own site. | Turn a written brief into a scored list of public Instagram and TikTok creators with contact details, from the database or a live AI search. |
| Where creators come from | Whatever supply the software is pointed at. | Public Instagram and TikTok profiles, not a closed roster. |
| What you hold at the end | Software output and whatever your team does with it. | The list, the evidence behind each pick, and the creator relationship. |
| Published price | Free Pilot plan, paid tiers add usage and features | $29, $59 or $199 a month. Every plan starts with a 3-day trial; a card is required. |
| What it does not do | Not useful if a brand still needs help finding creators or producing the underlying video content, since Firework focuses on hosting and merchandising video rather than sourcing it. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Firework
If Firework is not the right shape, these are the closest alternatives we have verified.
- Tolstoy
Pick it if you run a Shopify store and want existing product content and UGC turned into shoppable video.
- Videowise
Pick it if you want shoppable video and live shopping on your own storefront.
- Vidjet
Pick it if you want shoppable short-form video widgets on product pages without developer work.
- Miappi
Pick it if you already have customer content flowing in and need to license, moderate and publish it at scale.
Questions brands ask about Firework
What is Firework?
Video commerce platform that lets brands publish shoppable video, video showrooms, and an AI shopping assistant on their own site. It is a creator content saaS.
How much does Firework cost?
Firework publishes free Pilot plan, paid tiers add usage and features on its own pricing page. The pricing page names a free Pilot plan (via Shopify) plus paid Starter, Growth, and Enterprise tiers, but publishes only overage and add-on prices ($10 or $5 per 1,000 additional video views; an SDK add-on at $1,500/month or 30% of monthly cost); base tier prices aren't shown.
Who is Firework a good fit for?
Retailers who already have a website or Shopify store and want to add shoppable video and an AI shopping assistant without building the hosting infrastructure themselves.
Can I use Firework and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Firework for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- Free Pilot plan is available via the Shopify App, with paid Starter, Growth, and Enterprise tiers source
- Firework reports $250M in funding in a round led by SoftBank source
Facts gathered from each company's public site between 21 September 2026 and 7 October 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
Everything in this directory
By type
By price
By headquarters country
By category focus
- UGC agencies and platforms for beauty brands: 26 listed
- UGC agencies and platforms for DTC and ecommerce brands: 22 listed
- UGC agencies and platforms for fashion brands: 21 listed
- UGC agencies and platforms for food and beverage brands: 19 listed
- UGC agencies and platforms for retail and CPG brands: 14 listed
- UGC agencies and platforms for fitness and health brands: 11 listed
- UGC agencies and platforms for travel brands: 10 listed