Miappi: UGC gallery and social wall facts, pricing and fit
Miappi is an enterprise user-generated content platform that sources, moderates, and displays customer and creator content across marketing channels. It does not publish prices; you get a quote after a call. It suits enterprise marketing teams that already have a stream of customer or fan-created content and need a system to license, moderate, and publish it at scale.
Miappi at a glance
- Type
- UGC gallery and social wall
- Model
- SaaS
- Headquarters
- London, United Kingdom
- Founded
- 2012
- Published pricing
- Quote only
- Platforms named
- Category focus
- Beauty, Fashion, Retail and CPG, Travel
- Clients it names publicly
- Unilever, GSK, Heineken, British Airways, BMW, Cancer Research
- Official site
- miappi.com
Every blank field is a field Miappi does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; confidence high.
What Miappi is
Miappi helps enterprise brands find and license user-generated photos, videos, and reviews, moderate that content, and publish it to websites, ecommerce pages, retail screens, and social channels through two connected products, Miappi Content and Miappi Community. Brands still run the underlying marketing campaigns and decide where content is displayed; Miappi supplies the sourcing, rights, moderation, and analytics layer.
Founded in 2012 by Toby Britton, Andrew Foyle, and Lee Buchanan, Miappi says it has delivered solutions in over 50 countries and operates 9,000 live content walls across 28 industries, and is headquartered in London.
How the commercial model works
Enterprise software platform for sourcing, moderating, and displaying UGC; access is gated behind a demo request rather than published self-serve pricing.
No prices are published; the site cites an average potential $20k monthly saving versus buying or producing media but requires a demo booking to get a quote.
Who it suits, and who it does not
Suits: Enterprise marketing teams that already have a stream of customer or fan-created content and need a system to license, moderate, and publish it at scale.
Less suited: You need to go out and find new creators to work with rather than manage content already coming in from fans and customers.
What stands out
Observations from Miappi's own published scope.
- One of the earlier movers in the UGC platform category, founded in 2012
- Names large enterprise clients including Unilever, GSK, Heineken, and British Airways
- Runs two connected products for both content curation and a brand-fan community
- Reports operating 9,000 live content walls across 28 industries in 50-plus countries
What to check before you commit
Gaps in what is published, not judgements about quality.
- No self-serve pricing is published; onboarding starts with a booked demo
- Focused on enterprise scale, which may not suit small or early-stage brands
- Named platform integration on the site is limited to Facebook
- Product is built around displaying existing content rather than sourcing new creators to contact
Miappi compared with sourcing creators directly
Miappi curates, licenses, and displays content that customers and fans already created, rather than going out to find new creators. UGC Agent works upstream of that: it searches public Instagram and TikTok profiles from a brief to build a new, outreach-ready creator list, with no content moderation or on-site display features.
We sell one of the two products in this table, so treat it as a scope comparison rather than a verdict: what Miappi is responsible for, and what we are. Check both columns against Miappi's own site before you decide.
| Question | Miappi | UGC Agent |
|---|---|---|
| The job it does | Enterprise user-generated content platform that sources, moderates, and displays customer and creator content across marketing channels. | Turn a written brief into a scored list of public Instagram and TikTok creators with contact details, from the database or a live AI search. |
| Where creators come from | The data set behind the product. | Public Instagram and TikTok profiles, not a closed roster. |
| What you hold at the end | Software output and whatever your team does with it. | The list, the evidence behind each pick, and the creator relationship. |
| Published price | Quoted per scope, not published. | $29, $59 or $199 a month. Every plan starts with a 3-day trial; a card is required. |
| What it does not do | You need to go out and find new creators to work with rather than manage content already coming in from fans and customers. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Miappi
The nearest neighbours to Miappi in this directory, matched on type, commercial model and stated category focus.
- Candid
Pick it if you want Instagram community content turned into shoppable on-site galleries.
- Crowdriff
Pick it if you market a destination, hotel or attraction and need to source and license travel UGC.
- Curator.io
Pick it if you want a low-cost aggregated social feed on your website.
- EmbedSocial
Pick it if you want to embed moderated social posts and reviews on your website at a low monthly price.
Questions brands ask about Miappi
What is Miappi?
Enterprise user-generated content platform that sources, moderates, and displays customer and creator content across marketing channels. It is a saaS for creator content, with a stated base in London, United Kingdom, founded in 2012.
How much does Miappi cost?
Miappi does not publish a price on the pages we read, so budget a discovery call before you get a number. No prices are published; the site cites an average potential $20k monthly saving versus buying or producing media but requires a demo booking to get a quote.
Who is Miappi a good fit for?
Enterprise marketing teams that already have a stream of customer or fan-created content and need a system to license, moderate, and publish it at scale.
Can I use Miappi and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Miappi for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- Founded in 2012 by Toby Britton, Andrew Foyle and Lee Buchanan source
- Head office is in London, servicing clients across Europe, North America and Australia source
- Lists Unilever, GSK, Heineken, British Airways, BMW, Cancer Research and Rotary among clients served source
Facts gathered from each company's public site on 21 September 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
Everything in this directory
By type
By price
By headquarters country
By category focus
- UGC agencies and platforms for beauty brands: 26 listed
- UGC agencies and platforms for DTC and ecommerce brands: 22 listed
- UGC agencies and platforms for fashion brands: 21 listed
- UGC agencies and platforms for food and beverage brands: 19 listed
- UGC agencies and platforms for retail and CPG brands: 14 listed
- UGC agencies and platforms for fitness and health brands: 11 listed
- UGC agencies and platforms for travel brands: 10 listed