Tolstoy: shoppable video facts, pricing and fit
Tolstoy is a Shopify-focused AI ecommerce platform that turns product photos, video and UGC into shoppable video and on-site shopping experiences. Published pricing, read on 7 October 2026: From $8/month (Starter, billed yearly). It suits Shopify ecommerce brands that want to turn existing product content and UGC into shoppable video and on-site shopping experiences.
Tolstoy at a glance
- Type
- Shoppable video
- Model
- SaaS
- Headquarters
- New York, United States
- Founded
- Not published
- Published pricing
- From $8/month (Starter, billed yearly)
- Free plan or trial
- Free option, no card needed
- Platforms named
- TikTok, Instagram, YouTube, Pinterest, X, Shopify
- Category focus
- DTC and ecommerce
- Clients it names publicly
- Culture Kings, LSKD, Pantynova
- Official site
- gotolstoy.com
Every blank field is a field Tolstoy does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; pricing re-checked 7 October 2026; confidence high.
What Tolstoy is
Tolstoy helps ecommerce teams create on-brand product content with AI, turn that content (including existing UGC) into shoppable video, galleries and product-page widgets, and add AI-guided shopping recommendations and virtual try-on. Brands install it mainly through Shopify, and usage-based pricing scales with monthly viewers and AI generation credits across four named plans, plus an Enterprise tier. Tolstoy displays and activates content a brand already has or generates with its AI Studio; it doesn't source real creators.
How the commercial model works
Tolstoy is self-serve software brands install (mainly via Shopify) to turn product photos/video and UGC into shoppable video, PDP widgets and AI-guided shopping; usage-based pricing scales with monthly viewers and AI credits.
Starter is $8/month billed yearly (5,000 viewer allowance); Plus is $29/month, Pro $129/month, Max $299/month, each with rising viewer and AI-token allowances; Enterprise is custom.
Who it suits, and who it does not
Suits: Shopify ecommerce brands that want to turn existing product content and UGC into shoppable video and on-site shopping experiences.
Less suited: Not ideal if your store isn't on Shopify or a supported platform, or if you need the tool to source new creator content rather than activate what you already have.
What stands out
Observations from Tolstoy's own published scope.
- States 5,000+ Shopify brands use the platform
- Names Culture Kings, LSKD and Pantynova as customers with specific lift metrics
- Publishes named entry pricing from $8/month with clear usage limits (viewers, AI tokens)
- Turns existing UGC into shoppable video and PDP widgets rather than only generating new content
What to check before you commit
Gaps in what is published, not judgements about quality.
- Higher usage (more viewers, AI credits) requires upgrading tiers or paying per-1,000-viewer overage fees
- Enterprise-level custom needs require a sales conversation rather than published pricing
- Built primarily around the Shopify ecosystem, which matters for brands on other ecommerce platforms
- No founding year is stated beyond a New York address
Tolstoy compared with sourcing creators directly
Tolstoy turns a brand's own product content and UGC into shoppable video, PDP widgets and AI-guided shopping on their storefront. UGC Agent works earlier in the funnel: it searches public Instagram and TikTok for creators matching a brief and returns a scored, outreach-ready list; it doesn't publish anything to a storefront.
Obvious disclosure, since this is our site: the table sets out what Tolstoy takes on and what UGC Agent takes on, not which is better. The saas column comes from Tolstoy's own published scope.
| Question | Tolstoy | UGC Agent |
|---|---|---|
| The job it does | Tolstoy is a Shopify-focused AI ecommerce platform that turns product photos, video and UGC into shoppable video and on-site shopping experiences. | Find UGC creators in a database of about 28,000 public Instagram and TikTok profiles, or have the AI agent source new ones from a brief, then reach out. |
| Where creators come from | The data set behind the product. | Live public profiles on Instagram and TikTok, with no signup required from the creator. |
| What you hold at the end | Software output and whatever your team does with it. | An exportable creator list plus the relationship, because you contract directly. |
| Published price | From $8/month (Starter, billed yearly) | $29, $59 or $199 a month. Every plan starts with a 3-day trial; a card is required. |
| What it does not do | Not ideal if your store isn't on Shopify or a supported platform, or if you need the tool to source new creator content rather than activate what you already have. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Tolstoy
If Tolstoy is not the right shape, these are the closest alternatives we have verified.
- Videowise
Pick it if you want shoppable video and live shopping on your own storefront.
- Vidjet
Pick it if you want shoppable short-form video widgets on product pages without developer work.
- Firework
Pick it if you want shoppable video and an AI shopping assistant on your own site.
- EmbedSocial
Pick it if you want to embed moderated social posts and reviews on your website at a low monthly price.
Questions brands ask about Tolstoy
What is Tolstoy?
Tolstoy is a Shopify-focused AI ecommerce platform that turns product photos, video and UGC into shoppable video and on-site shopping experiences. It is a saaS for creator content, with a stated base in New York, United States.
How much does Tolstoy cost?
Tolstoy publishes from $8/month (Starter, billed yearly) on its own pricing page. Starter is $8/month billed yearly (5,000 viewer allowance); Plus is $29/month, Pro $129/month, Max $299/month, each with rising viewer and AI-token allowances; Enterprise is custom.
Who is Tolstoy a good fit for?
Shopify ecommerce brands that want to turn existing product content and UGC into shoppable video and on-site shopping experiences.
Can I use Tolstoy and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Tolstoy for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- States 5,000+ Shopify brands use Tolstoy source
- Names Culture Kings (50% interaction rate), LSKD (+24% conversion lift) and Pantynova (+15% AOV lift) as customers source
- Starter plan is $8/month billed yearly (5,000 viewer allowance); Plus $29/month; Pro $129/month; Max $299/month source
- Headquartered in New York, US source
Facts gathered from each company's public site between 21 September 2026 and 7 October 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
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