UGC rates in Spain by follower quartile
| Creatorfollowers and tier | UGC video, 15 to 30sproduction, not country-adjusted | Instagram feed postposted, market factor 0.85 | Instagram Reelposted, market factor 0.85 | TikTok videoposted, market factor 0.85 |
|---|---|---|---|---|
| Bottom quarter441 followers, nano tier | $150$100 to $250 | $50$35 to $70 | $75$55 to $105 | $50$35 to $70 |
| Median creator1,331 followers, nano tier | $150$100 to $250 | $50$35 to $70 | $75$55 to $105 | $50$35 to $70 |
| Top quarter7,380 followers, micro tier | $225$150 to $350 | $65$45 to $90 | $95$65 to $130 | $75$55 to $105 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. Posted columns apply the engine's Western Europe, Japan, Gulf market factor (0.85x); the production column is not country-adjusted. All figures are in US dollars. Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
The same creators at tier-one prices
| Creatorfollowers | Instagram feed posttier-one market | Instagram Reeltier-one market | TikTok videotier-one market |
|---|---|---|---|
| Bottom quarter441 followers, nano tier | $60$40 to $85 | $90$65 to $125 | $60$40 to $85 |
| Median creator1,331 followers, nano tier | $60$40 to $85 | $90$65 to $125 | $60$40 to $85 |
| Top quarter7,380 followers, micro tier | $75$50 to $105 | $110$75 to $155 | $90$60 to $125 |
How Spain compares
The influencer engine is the only one of our two models with a country input. It places Spain in its tier-two market (Western Europe, Japan, Gulf) at a 0.85x factor. Every posted figure above is 15% below what the same creator would be priced at in a tier-one market, including the platform floor, and the second table shows those tier-one figures side by side.
Creators in Spain are smaller than the index as a whole: a median of 1,331 followers against 1,680, with 28% at 5,000 or more and 23% at 10,000 or more (index-wide: 22% and 11%). The median creator is nano tier, the same tier as the index median, so the production column here matches what most UGC briefs pay anywhere.
The deepest niches in Spain are beauty (185), fashion (70), travel (52) and tech (49). Niche rate pages such as beauty UGC rates and fashion UGC rates use the same models without the market factor.
700 of the 755 creators we index in Spain are on Instagram and 55 on TikTok, a TikTok share of 7.3% against 6.9% index-wide. The TikTok median is 1,717 followers against 1,256 on Instagram. 44% list a portfolio.
For a brand hiring in Spain, expect local quotes below the production figures, which carry no market adjustment. The posted columns, already discounted by the engine, are the closer guide, and paying in the creator's own currency usually lands below both.