UGC rates in Canada by follower quartile
| Creatorfollowers and tier | UGC video, 15 to 30sproduction, not country-adjusted | Instagram feed postposted, market factor 1 | Instagram Reelposted, market factor 1 | TikTok videoposted, market factor 1 |
|---|---|---|---|---|
| Bottom quarter900 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $90$65 to $125 | $60$40 to $85 |
| Median creator1,677 followers, nano tier | $150$100 to $250 | $60$40 to $85 | $90$65 to $125 | $60$40 to $85 |
| Top quarter6,473 followers, micro tier | $225$150 to $350 | $65$45 to $90 | $95$70 to $135 | $80$55 to $110 |
2026 planning estimates from our calculator model and public rate cards. Follower figures are real, from our 7 October 2026 index snapshot. Posted columns apply the engine's US/UK/CA/AU market factor (1x); the production column is not country-adjusted. All figures are in US dollars. Production columns are our UGC rate model, which prices by follower tier only: it has no niche or country input. Posted columns are our influencer engine at platform-typical engagement, organic use and no exclusivity. How these rates are modelled.
How Canada compares
The influencer engine is the only one of our two models with a country input. It places Canada in its tier-one market (US/UK/CA/AU) at a 1x factor. That is the reference market, so the posted columns above are the engine's unadjusted output and there is no tier-one comparison to make.
Creators in Canada are about the same size as the index as a whole: a median of 1,677 followers against 1,680, with 30% at 5,000 or more and 16% at 10,000 or more (index-wide: 22% and 11%). The median creator is nano tier, the same tier as the index median, so the production column here matches what most UGC briefs pay anywhere.
The deepest niches in Canada are beauty (58), parenting (34), fitness (23) and travel (21). Niche rate pages such as beauty UGC rates and parenting UGC rates use the same models without the market factor.
125 of the 151 creators we index in Canada are on Instagram and 26 on TikTok, a TikTok share of 17% against 6.9% index-wide. The TikTok median is 1,347 followers against 1,757 on Instagram. 50% list a portfolio.
For a brand budgeting in Canada, the practical reading is simple: the production figures apply as they stand, and a creator quoting well above them is pricing their audience rather than the work. Ask which of the two you are paying for before you negotiate.