Yotpo: reviews and customer content facts, pricing and fit
Yotpo is ecommerce software for collecting reviews and UGC, running loyalty and referral programs, and improving AI visibility, founded in 2011. It does not publish a price on its own site. It suits ecommerce brands that want reviews, UGC collection, loyalty/referral programs and AI-visibility tools together in one subscription platform.
Yotpo at a glance
- Type
- Reviews and customer content
- Model
- SaaS
- Headquarters
- Not published
- Founded
- 2011
- Published pricing
- Not published
- Platforms named
- X, Shopify
- Category focus
- DTC and ecommerce
- Clients it names publicly
- Not published
- Official site
- yotpo.com
Every blank field is a field Yotpo does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; confidence medium.
What Yotpo is
Yotpo is subscription software ecommerce brands operate themselves, covering three product areas: Reviews & UGC (collecting and displaying customer content across the buyer journey), Loyalty & Referrals (custom loyalty and referral programs), and Discover (controlling how AI ranks and recommends products). It integrates with 180+ other marketing tools. The company began as a reviews platform after its co-founder was misled by fake reviews, and has since expanded into loyalty and AI-visibility tools.
Yotpo was founded in 2011 after co-founder Tomer Tagrin was misled by fake reviews, and has since expanded from a reviews platform into loyalty, referrals and AI-visibility tools, with offices in six cities worldwide.
How the commercial model works
Yotpo is subscription software for ecommerce brands covering reviews/UGC collection and display, loyalty and referral programs, and AI-visibility tools, integrating with 180+ other martech tools.
No specific pricing figures for Yotpo's own plans appear on the fetched pages; there is an Enterprise tier and a general pricing page without dollar amounts captured.
Who it suits, and who it does not
Suits: Ecommerce brands that want reviews, UGC collection, loyalty/referral programs and AI-visibility tools together in one subscription platform.
Less suited: Not ideal if you want the tool to source new creators, since Yotpo collects reviews and UGC from your existing customers rather than finding new people.
What stands out
Observations from Yotpo's own published scope.
- Founded in 2011 with a clearly documented origin story tied to its Reviews product
- Combines Reviews & UGC, Loyalty & Referrals, and AI-visibility (Discover) in one integrated suite
- States 180+ integrations to connect with a brand's existing martech stack
- States use by 35,000+ commerce brands
What to check before you commit
Gaps in what is published, not judgements about quality.
- No specific pricing figures for its plans are shown on the fetched pages, only an Enterprise tier and a general pricing page
- No single headquarters is confirmed; the company lists offices in six cities (New York, Tel Aviv, Sofia, Sydney, London, Toronto)
- No named brand case studies appear in the fetched evidence, only an aggregate '35K+ brands' claim
- Only X and Shopify are explicitly named as platform integrations in the fetched evidence
Yotpo compared with sourcing creators directly
Yotpo helps ecommerce brands collect and display their own customer reviews and UGC, run loyalty programs, and improve AI visibility, on software the brand operates itself. UGC Agent is a different stage of the funnel: it searches and scores public Instagram and TikTok creator profiles from a brief to find new people to reach out to, rather than collecting reviews from existing customers.
We are not a neutral party here, so the table compares responsibility rather than quality. Read the Yotpo column as its own published scope, and confirm it on yotpo.com before you buy.
| Question | Yotpo | UGC Agent |
|---|---|---|
| The job it does | Yotpo is ecommerce software for collecting reviews and UGC, running loyalty and referral programs, and improving AI visibility, founded in 2011. | Find UGC creators in a database of about 28,000 public Instagram and TikTok profiles, or have the AI agent source new ones from a brief, then reach out. |
| Where creators come from | Whatever supply the software is pointed at. | Live public profiles on Instagram and TikTok, with no signup required from the creator. |
| What you hold at the end | Software output and whatever your team does with it. | An exportable creator list plus the relationship, because you contract directly. |
| Published price | Not published. | $29, $59 or $199 a month. Every plan starts with a 3-day trial; a card is required. |
| What it does not do | Not ideal if you want the tool to source new creators, since Yotpo collects reviews and UGC from your existing customers rather than finding new people. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Yotpo
The nearest neighbours to Yotpo in this directory, matched on type, commercial model and stated category focus.
- Okendo
Pick it if you run a Shopify store and want reviews, loyalty, quizzes and referrals in one self-serve tool.
- Bazaarvoice
Pick it if you need reviews and visual UGC collected, moderated and syndicated to retail partners.
- EmbedSocial
Pick it if you want to embed moderated social posts and reviews on your website at a low monthly price.
- Nosto
Pick it if you want UGC display as one module of a personalisation, search and loyalty suite.
Questions brands ask about Yotpo
What is Yotpo?
Yotpo is ecommerce software for collecting reviews and UGC, running loyalty and referral programs, and improving AI visibility, founded in 2011. It is a saaS for creator content, founded in 2011.
How much does Yotpo cost?
Yotpo does not publish a price on the pages we read, so budget a discovery call before you get a number. No specific pricing figures for Yotpo's own plans appear on the fetched pages; there is an Enterprise tier and a general pricing page without dollar amounts captured.
Who is Yotpo a good fit for?
Ecommerce brands that want reviews, UGC collection, loyalty/referral programs and AI-visibility tools together in one subscription platform.
Can I use Yotpo and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Yotpo for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- Founded in 2011 after co-founder Tomer Tagrin was misled by fake reviews source
- States 180+ integrations to unify a brand's martech stack source
- States use by 35,000+ commerce brands source
- Has offices in New York, Tel Aviv, Sofia, Sydney, London and Toronto source
Facts gathered from each company's public site on 21 September 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
Everything in this directory
By type
By price
By headquarters country
By category focus
- UGC agencies and platforms for beauty brands: 26 listed
- UGC agencies and platforms for DTC and ecommerce brands: 22 listed
- UGC agencies and platforms for fashion brands: 21 listed
- UGC agencies and platforms for food and beverage brands: 19 listed
- UGC agencies and platforms for retail and CPG brands: 14 listed
- UGC agencies and platforms for fitness and health brands: 11 listed
- UGC agencies and platforms for travel brands: 10 listed
Reviews and Customer Content Platforms with a profile
Reviews and Customer Content Platforms (2)
- Okendo
- Yotpo