Bazaarvoice: reviews and customer content facts, pricing and fit
Bazaarvoice is a UGC platform that collects, moderates and syndicates ratings, reviews and visual content across brand sites and retail partners. It does not publish prices; you get a quote after a call. It suits retailers and brands wanting to collect, moderate and syndicate reviews and visual UGC across their own site and a network of retail partners.
Bazaarvoice at a glance
- Type
- Reviews and customer content
- Model
- SaaS
- Headquarters
- Austin, United States
- Founded
- Not published
- Published pricing
- Quote only
- Platforms named
- Shopify
- Category focus
- Horizontal, no stated category focus
- Clients it names publicly
- Dole, Molton Brown, Gladiator, Burt's Bees, Hobbycraft, Land O'Lakes
- Official site
- bazaarvoice.com
Every blank field is a field Bazaarvoice does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 12 October 2026; confidence high.
What Bazaarvoice is
Bazaarvoice groups its offering into three stages: sourcing content (product sampling, managed sampling, creator marketing, and always-on reviews from its Influenster community), displaying it (ratings and reviews, social commerce, contextual commerce, Q&A on-site), and amplifying it (syndicating content to retailer sites, insight reporting and AI-search visibility). Brands connect their product catalogue to the platform and choose where the resulting reviews, photos and video appear; Bazaarvoice also offers managed sampling services for brands that want that part run for them.
Bazaarvoice states it is trusted by 13,000+ global brands and retailers and names case studies including Dole, Molton Brown, Gladiator, Burt's Bees, Hobbycraft, Land O'Lakes and Rebel on its homepage.
How the commercial model works
Core product is a software platform brands and retailers operate to collect, display and syndicate UGC; Managed Sampling is offered as an added service layer for the sourcing stage.
The pricing page lists Ratings & Reviews, Social Commerce and support tiers by feature only, each paired with an implementation service; the FAQ says packages suit enterprise and SMB and directs buyers to the sales team.
Who it suits, and who it does not
Suits: Retailers and brands wanting to collect, moderate and syndicate reviews and visual UGC across their own site and a network of retail partners.
Less suited: Not ideal if you need to actively recruit or brief individual creators, since sampling and always-on content rely on customers and its Influenster community rather than a searchable creator database.
What stands out
Observations from Bazaarvoice's own published scope.
- Covers sourcing, display and syndication of UGC in one connected platform
- States it is trusted by 13,000+ global brands and retailers
- Publishes multiple named case studies, including Dole, Molton Brown and Land O'Lakes
- Offers a managed sampling service for brands that want that step run for them
What to check before you commit
Gaps in what is published, not judgements about quality.
- No pricing figures are published; the pricing page describes packages by feature only
- No founding year is stated on the pages read
- The product is built around reviews and existing customer content rather than discovering new social creators
- Managed sampling and creator marketing services are described only briefly, without scope or pricing detail
Bazaarvoice compared with sourcing creators directly
Bazaarvoice's UGC comes mainly from customers who bought the product (reviews, photos) and its own creator/sampling programmes, then syndicates it across retail sites. UGC Agent instead searches the open, public Instagram and TikTok ecosystem for creators matching a brief, independent of any existing customer relationship.
Obvious disclosure, since this is our site: the table sets out what Bazaarvoice takes on and what UGC Agent takes on, not which is better. The saas column comes from Bazaarvoice's own published scope.
| Question | Bazaarvoice | UGC Agent |
|---|---|---|
| The job it does | Bazaarvoice is a UGC platform that collects, moderates and syndicates ratings, reviews and visual content across brand sites and retail partners. | Turn a written brief into a scored list of public Instagram and TikTok creators with contact details, from the database or a live AI search. |
| Where creators come from | Whatever supply the software is pointed at. | Live public profiles on Instagram and TikTok, with no signup required from the creator. |
| What you hold at the end | Software output and whatever your team does with it. | The shortlist, its evidence, and a direct line to each creator. |
| Published price | Quoted per scope, not published. | $29, $59 or $199 a month. Every new account starts with a 3-day free trial, no card required. |
| What it does not do | Not ideal if you need to actively recruit or brief individual creators, since sampling and always-on content rely on customers and its Influenster community rather than a searchable creator database. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Bazaarvoice
Companies in this directory that a team comparing Bazaarvoice usually looks at next. Chosen by type, model and category overlap, not by preference.
- Okendo
Pick it if you run a Shopify store and want reviews, loyalty, quizzes and referrals in one self-serve tool.
- Yotpo
Pick it if you want reviews, UGC collection and loyalty programmes in one ecommerce subscription.
- Curator.io
Pick it if you want a low-cost aggregated social feed on your website.
- EmbedSocial
Pick it if you want to embed moderated social posts and reviews on your website at a low monthly price.
Questions brands ask about Bazaarvoice
What is Bazaarvoice?
Bazaarvoice is a UGC platform that collects, moderates and syndicates ratings, reviews and visual content across brand sites and retail partners. It is a creator content saaS, with a stated base in Austin, United States.
How much does Bazaarvoice cost?
Bazaarvoice does not publish a price on the pages we read, so budget a discovery call before you get a number. The pricing page lists Ratings & Reviews, Social Commerce and support tiers by feature only, each paired with an implementation service; the FAQ says packages suit enterprise and SMB and directs buyers to the sales team.
Who is Bazaarvoice a good fit for?
Retailers and brands wanting to collect, moderate and syndicate reviews and visual UGC across their own site and a network of retail partners.
Can I use Bazaarvoice and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Bazaarvoice for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
- https://www.bazaarvoice.com/
- https://www.bazaarvoice.com/pricing/
- https://www.bazaarvoice.com/company/bazaarvoice-faqs/
- https://www.bazaarvoice.com/products/sampling/
Claims and where they came from
- The homepage states the company is trusted by 13,000+ global brands and retailers source
- Case study logos on the homepage name Dole, Molton Brown, Gladiator, Burt's Bees, Hobbycraft, Land O'Lakes and Rebel source
- States its headquarters are in Austin, Texas, with offices including London, Sydney and Bengaluru source
- Sampling sends products to members of the Influenster community, which it describes as 9 million+ strong source
- Acquired Influenster in August 2019 and Curalate in July 2020 source
Facts gathered from each company's public site on 12 October 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
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