Captions: AI video and UGC-style ad generator facts, pricing and fit
Captions is an AI video editor that turns raw footage into finished, captioned videos using AI avatars, auto-editing and translation tools. Published pricing, read on 7 October 2026: From $24.99/month (Max plan). It suits solo creators, marketers and small teams wanting an AI editor to turn raw footage or a script into finished short-form video without a human editor.
Captions at a glance
- Type
- AI video and UGC-style ad generator
- Model
- SaaS
- Headquarters
- New York City, United States
- Founded
- 2021
- Published pricing
- From $24.99/month (Max plan)
- Free plan or trial
- Free plan listed alongside Max and Frontier
- Platforms named
- TikTok, Instagram, YouTube, Facebook, LinkedIn, X, Reddit
- Category focus
- Horizontal, no stated category focus
- Clients it names publicly
- Not published
- Official site
- captions.ai
Every blank field is a field Captions does not state on the pages we read. We leave it blank rather than fill it from a third-party database. Facts read 21 September 2026; pricing re-checked 7 October 2026; confidence high.
What Captions is
A user uploads footage and picks an editing style; Captions' AI cuts scenes, overlays B-roll, adds captions and can auto-generate translated subtitles in 100+ languages. Its AI avatar tools let users create a digital twin or choose an existing avatar to present scripted content, and a chat-based editor lets users request changes in plain language. Other tools include denoising, trimming pauses, eye-contact correction, and AI-generated music or sound effects, aimed at people making short-form video without a human editor.
The company behind Captions is registered as Mirage, founded in 2021 and based in New York City, per its own structured site data. The homepage claims 20M current users.
How the commercial model works
Consumer and prosumer subscription app: free to download with limited features, with paid tiers unlocking generative AI editing and higher monthly usage credits.
Max is $24.99/month with 500 credits; Scale tiers run $69.99 to $279.99/month for higher usage; Enterprise is custom-priced, per the pricing page.
Who it suits, and who it does not
Suits: Solo creators, marketers and small teams wanting an AI editor to turn raw footage or a script into finished short-form video without a human editor.
Less suited: Not ideal if you need real human creators to film original UGC footage, since Captions edits and generates from existing footage or AI avatars rather than sourcing people.
What stands out
Observations from Captions's own published scope.
- Publishes a clear price ladder from $24.99/month up to $279.99/month by usage tier
- Combines auto-editing, AI avatars, translation and denoising in one tool
- States 20M current users on its homepage
- Offers a free download tier with some features available without a subscription
What to check before you commit
Gaps in what is published, not judgements about quality.
- No named brand clients or case studies appear on the fetched pages
- Credit-based usage limits mean higher-volume users need to move up the $69.99-$279.99/month tiers
- Higher-tier AI model access is gated behind the Scale plans rather than included at the entry price
- The tool edits and generates video rather than sourcing real creators to film it
Captions compared with sourcing creators directly
Captions edits and generates video content itself, including AI avatars standing in for a presenter. UGC Agent does not touch content production; it searches public Instagram and TikTok profiles from a brief to find real creators a brand could commission to film original content.
We sell one of the two products in this table, so treat it as a scope comparison rather than a verdict: what Captions is responsible for, and what we are. Check both columns against Captions's own site before you decide.
| Question | Captions | UGC Agent |
|---|---|---|
| The job it does | Captions is an AI video editor that turns raw footage into finished, captioned videos using AI avatars, auto-editing and translation tools. | Turn a written brief into a scored list of public Instagram and TikTok creators with contact details, from the database or a live AI search. |
| Where creators come from | Whatever supply the software is pointed at. | Any public Instagram or TikTok profile that matches the brief. |
| What you hold at the end | Software output and whatever your team does with it. | The shortlist, its evidence, and a direct line to each creator. |
| Published price | From $24.99/month (Max plan) | $29, $59 or $199 a month. Every plan starts with a 3-day trial; a card is required. |
| What it does not do | Not ideal if you need real human creators to film original UGC footage, since Captions edits and generates from existing footage or AI avatars rather than sourcing people. | No video production, no media buying and no managed campaigns: you brief, contract and pay creators directly. |
Alternatives to Captions
If Captions is not the right shape, these are the closest alternatives we have verified.
- Creatify
Pick it if you want AI-generated UGC-style ad variations from a product page, without filming.
- Arcads
Pick it if you want many AI-actor video ad variations for testing, without filming anyone.
- Tagshop
Pick it if you want fast, low-cost AI creator-style video ads without hiring real creators.
- Topview
Pick it if you want an AI video agent to generate UGC-style ads from a script or product URL.
Questions brands ask about Captions
What is Captions?
Captions is an AI video editor that turns raw footage into finished, captioned videos using AI avatars, auto-editing and translation tools. It is a saaS for creator content, with a stated base in New York City, United States, founded in 2021.
How much does Captions cost?
Captions publishes from $24.99/month (Max plan) on its own pricing page. Max is $24.99/month with 500 credits; Scale tiers run $69.99 to $279.99/month for higher usage; Enterprise is custom-priced, per the pricing page.
Who is Captions a good fit for?
Solo creators, marketers and small teams wanting an AI editor to turn raw footage or a script into finished short-form video without a human editor.
Can I use Captions and UGC Agent together?
Yes. Find and qualify creators in UGC Agent, from its database of about 28,000 Instagram and TikTok UGC creators or a live search from your brief, then take the shortlist into Captions for whatever it handles better than a spreadsheet. UGC Agent does not produce video or run campaigns, so the overlap is mostly creator discovery.
Sources and corrections
Sources
Claims and where they came from
- Structured data names the company Mirage, founded 2021, based in New York City source
- Pricing lists Max at $24.99/month and Scale tiers at $69.99, $139.99 and $279.99/month source
Facts gathered from each company's public site between 21 September 2026 and 7 October 2026. Corrections: hello@ugcagent.app. No company paid to appear here, outbound links carry nofollow, and this directory publishes no ratings, scores or review counts.
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