Pick an audience-first tool if
you pay creators for reach and filter on audience country, age and authenticity. Modash, HypeAuditor and Favikon are built for that.
Influencer discovery
Influencer discovery tools: how each one finds creators.
An influencer discovery platform finds creators through filters, AI search or lookalikes. Modash and HypeAuditor lead on audience filters, Favikon and Stellar are mid-priced AI search tools, Upfluence and GRIN fold discovery into program suites, CreatorIQ is the enterprise option, and UGC Agent (ours) searches live from a written brief for UGC creators, from $29/month.
8 platforms, prices from their own sitesSearch method for eachNot a ranking
Short answer
Discovery tools differ less in database size than in how you search: filters on audience data, AI search from a description, lookalikes of creators you like, or an agent that reads profiles against a brief.
Pick UGC Agent if
you describe the creator you need in plain English and want a scored shortlist of UGC creators with emails, each with the reasons it matched.
Pick a program suite if
discovery is one step in a program you want to run in one place, with outreach, contracts and payments: GRIN, Upfluence or CreatorIQ.
At a glance
Influencer discovery platforms at a glance
Entry prices as each company publishes them. Three of the eight publish no price at all.
| Option | Model | Published price | Platforms | Best for |
|---|---|---|---|---|
| UGC Agent | Brief-driven AI search + UGC database | Pro $29/mo, Premium $59/mo, Ultra $199/mo; 3-day free trial | Instagram, TikTok | Finding UGC creators from a written brief |
| Modash | Influencer database + program suite | Essentials $199/mo yearly or $299 monthly; Performance $599/mo; 14-day trial, no card | Instagram, TikTok, YouTube | Audience filters over the largest index |
| HypeAuditor | Influencer analytics | Free start; plans after a demo (no published tiers) | Instagram, YouTube, TikTok, X, Twitch | Vetting audiences before you pay for reach |
| Favikon | AI influencer search + CRM | Core $199/mo (shown as $159/mo discounted); Pro $299/mo; free trial | Instagram, TikTok, YouTube, LinkedIn, X and more | AI search with free public creator rankings |
| Stellar | Influencer discovery + campaign manager | Discovery Radar from €299/mo; Campaign Manager from €899/mo | Instagram, TikTok, YouTube | European teams that want 3 logins included |
| Upfluence | Influencer + affiliate suite | Custom quote per module; 12-month minimum | Instagram, TikTok, YouTube and more | Finding creators among your own customers |
| GRIN | Creator management (usage-based) | Free (50 credits); Starter $200/mo; Growth $500/mo; Scale $1,000/mo | Instagram, TikTok, YouTube and more | Discovery handed to an AI agent inside a program suite |
| CreatorIQ | Enterprise creator platform | Request-only pricing (Vendr reports a $39,250/yr median) | Instagram, TikTok, YouTube, Facebook, Snapchat, Twitch, X | Enterprise brands and agencies across many markets |
Prices checked 7 to 12 October 2026 on each company's own site and linked under Sources. Third-party figures are labelled with their publisher. Creator pay is on top of every tool. This is not a ranking.
The options
The platforms, one by one
UGC Agent is first because it is ours and it searches for a narrower group: UGC creators. The numbered platforms follow, audience-first tools first, then suites.
Best for: Finding UGC creators from a written brief
Published price: Pro $29/mo, Premium $59/mo, Ultra $199/mo; 3-day free trial
Super Search takes a plain-English brief (niche, country, follower range, content format, exclusions), reads public Instagram and TikTok profiles live, scores each creator out of 15 with the reasons attached, and keeps only creators with a public email. Seed handles find lookalikes, and UGC Brands shows which creators already post for a competitor. The same search runs from Claude, ChatGPT or Cursor over MCP on Premium.
Pick it if you source creators to film content for your ads or clients and want a shortlist you can audit.
Watch for: no audience demographics or fake-follower checks, Instagram and TikTok only, and no contracts or payments.
Step by step
How to test an influencer discovery tool in a trial
Use one real brief in every trial so the results are comparable.
Write one real brief
Niche, country, follower range, platform and the content you need. Keep it the same in every tool.
Search three ways
Keywords, a lookalike of a creator you already like, and an AI description where the tool offers one. Note which method surfaces creators you did not already know.
Open twenty results
Check recent posts, not just stats. Count how many you would actually contact.
Check the contact route
How many results have a usable email, and how many unlocks or credits did that cost?
Price a year of real use
Add the seats, unlocks, credits and modules you would need for twelve months, then compare.
Decision
Which discovery method fits your goal
| Your goal | Search this way |
|---|---|
| Influencers whose audience matches your buyer | Audience filters in Modash, HypeAuditor or Influencity |
| More creators like one that worked | Lookalikes in Modash or Upfluence, or seed handles in UGC Agent's Super Search |
| UGC creators for paid ads, with emails | UGC Agent: Super Search or the UGC Database |
| Creators who already post for a competitor | UGC Agent's UGC Brands and brand collaboration search |
| Discovery inside an enterprise program | CreatorIQ, or Upfluence for e-commerce |
| Discovery from Claude, ChatGPT or Cursor | UGC Agent's MCP server on Premium, or the developer API on Ultra |
Definition
Influencer search engine or discovery platform?
An influencer search engine returns profiles that match keywords and filters; a discovery platform adds the work around the search, such as lookalikes, vetting, lists and outreach. Every tool here does both to some degree. The useful difference is what the search runs on: an index of audience data (Modash, HypeAuditor), your customer list (Upfluence), an AI agent paid in credits (GRIN), or a live read of public profiles against a brief (UGC Agent).
Free search exists too. TikTok and Instagram search cost nothing but have no follower, country or email filter, which is the gap the paid tools fill.
Our product
Where UGC Agent fits, and where it does not
UGC Agent is a discovery tool for UGC creators. Super Search reads public Instagram and TikTok profiles live against your brief and explains every match. The same search runs from Claude, ChatGPT, Cursor or Codex over MCP on Premium ($59/month), and from your own code over the developer API on Ultra ($199/month, 100 job-creating calls a day and 2,000 a month).
It does not report audience demographics or fake-follower scores, covers Instagram and TikTok only, and does not run contracts or payments. If reach is what you pay for, use an audience-first tool for the final vetting.
Questions
Frequently asked questions
What is the best influencer discovery platform?
It depends on what you pay creators for. For reach with audience data: Modash (from $199/month billed yearly) or HypeAuditor. For AI search under $300 a month: Favikon or Stellar. For discovery inside a program suite: GRIN or Upfluence. For enterprise: CreatorIQ. For UGC creators with emails: UGC Agent, from $29/month.
What is an influencer search engine?
A tool that searches creator profiles by keyword, niche, location and follower count, usually with audience filters and contact details. Discovery platforms add lookalikes, lists and outreach on top.
Can AI find influencers for me?
Several tools now search from a description. Modash has AI and image search, Favikon is AI-powered, GRIN's agent Gia runs on credits, Upfluence has Jaice, and UGC Agent's Super Search reads profiles live from a brief and explains every match.
Is there a free influencer discovery tool?
Heepsy has a free tier, Qoruz a free plan, HypeAuditor a free start and GRIN a free plan with 50 credits. UGC Agent has a free UGC creator search tool; its paid plans start with a 3-day free trial.
Is this list sponsored?
No. UGC Agent has no affiliate or referral relationship with any company listed. UGC Agent is our product, which is why it is marked separately.
Sources
Where these facts come from
- Modash pricing (plans, limits, trial) www.modash.io/pricing
- HypeAuditor homepage (database, platforms, modules) hypeauditor.com
- HypeAuditor pricing (demo, free start) hypeauditor.com/pricing
- Favikon pricing www.favikon.com/pricing
- Stellar pricing stellar.io/pricing
- Upfluence pricing (modules, contract, trial) www.upfluence.com/pricing
- GRIN pricing (plans, credits, terms) grin.co/pricing
- CreatorIQ creator search (platforms) www.creatoriq.com/influencer-marketing-solution/creator-search
- Vendr CreatorIQ pricing data (third-party) www.vendr.com/marketplace/creatoriq
- UGC Agent pricing ugcagent.app/pricing
- UGC Agent product facts for AI assistants ugcagent.app/llms-full.txt
Checked 12 October 2026. Competitor figures are what each company publishes about itself; we have not audited them. UGC Agent has no affiliate or referral relationship with any company on this page. Spot something out of date? Email hello@ugcagent.app and we will correct it.
See the creators before you decide.
Every plan starts with a 3-day free trial. Cancel anytime. Browse the UGC Database and see every creator in full; emails and export unlock when the paid plan starts, from $29/month.