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UGC portfolio template: the exact structure to copy

The outline itself, block by block, with the words that go in each one. Rebuild it tonight in whatever tool you already have open.

From our creator index

24,032
UGC-qualified creators indexed
1,706
median followers
31%
under 1,000 followers
47%
in the 1k to 5k band
32.1%
with a portfolio link
22,393 / 1,639
Instagram / TikTok

Snapshot of 14 September 2026. Every figure counts creators that passed the app's own UGC qualification gate; the index holds no engagement or rate fields, so none are quoted. Creator listed here? Request removal: hello@ugcagent.app.

The outline, block by block, with the words to type

Everything here fits on one scrolling page or five slides. Type the label, then the content under it, and keep the labels dull. A template earns its keep when a reader finds the same information in the same position every single time, which is also why the order below should not be shuffled to suit your best material.

  1. Header, two linesLine one is your name. Line two names the work: "UGC creator, pet and home categories, Manchester." A header reading "Content Creator | Storyteller | Dog Mom" spends your first three seconds telling a reader nothing they can act on.
  2. Lead videoOne clip above everything else, vertical, the strongest thing you have filmed. Nothing sits above it. No banner graphic, no logo, no portrait of you in soft focus.
  3. Selected work, three to five piecesEach with its own note underneath naming the product type, the length, the filming conditions, and how many hook variants came off the shoot. Label commissioned and self-set pieces differently so nobody has to ask.
  4. Deliverables and lengthsA short menu, not a paragraph: 15 to 30 second video, 30 to 60 second video, three hooks off one setup, five stills, raw clips, captions burned in or clean. These are the units a brief is written in.
  5. How the job runsFour lines. The number of days between the parcel landing and your first cut. Revision rounds included as standard. What gets quoted on top, usage terms and whitelisting among them. Whether you hand over files only or can also publish to your account.
  6. Filming conditionsOne line that most templates omit and every producer wants: "iPhone 14, tripod, ring light, south-facing window, kitchen and bathroom available, a spaniel who tolerates cameras." Specifics here read as somebody who has actually shot to a brief.
  7. Rates, or a floor, or nothingPick one of the three positions in the next section and commit to it. Do not write "rates available on request" next to a full price list, which is what half of these pages somehow manage.
  8. Contact, lastEmail as text, the country you film in, the languages you can deliver in, and the platforms you can post to if that is on the table. End there.

Filling the work block before anyone has hired you

Buy something you already use, write the brief a brand would have written, and shoot it to that brief. The point is not the product, it is showing that you can take an instruction and return a usable file. Three assignments that work because they contain a visible problem: a supplement powder scooped, poured and stirred at counter height without spilling it; a dog harness clipped onto an animal that will not stand still; a phone mount fitted to a car vent one-handed, on the first attempt, in daylight.

Label it plainly. "Self-set brief, no brand involvement" under the clip costs you nothing and protects you from the only real hazard here, which is a reader assuming a company paid for something it did not. Nobody expects an invoice trail from a page like this; they expect to see whether the product is legible on camera and whether you can hold a thought for 20 seconds.

Pick a lane before you pick the products. Our taxonomy recognises 15 niches that carry at least forty creators each, and choosing one of them for all three practice pieces does more for you than adding a fourth unrelated category. A template with three clips from three different industries reads as somebody deciding what to be. Three from one reads as somebody a brand in that industry can brief.

Rates: put them in, leave them out, or publish a floor

A full price list on the page saves you time and costs you money on the jobs that would have paid more. Leaving prices off gets you onto more shortlists and buys you three extra emails per enquiry. A floor line is the middle position and the one most working creators end up at: "Projects start at one 30 second video with organic brand use, from a set base fee, with usage priced by term." It ends the enquiries from people with no budget without capping the ones who have one.

If you want to anchor a number, our own rate calculator produces 2026 planning estimates you can reason from. The nano figure for a short vertical video is $150, inside a $100 to $250 band, and micro comes out at $225. Add-ons carry their own estimates: $30 for an extra opening, $40 to licence a quarter of paid use, $150 for a full year. Those are planning estimates from a calculator, not market rates, not offers, and not what anybody is guaranteed to be paid.

Know which tier you are actually pricing in before you publish anything. The tiers key off follower count, with nano under 5,000 and micro from 5,000 to 25,000, and just 10.8% of the index clears 10,000 followers at all. Most people reading this are pricing nano work, and a rate card that quietly assumes otherwise reads as aspirational to the one person you needed to convince.

Never publish a figure you would not honour next week in a file you cannot edit quickly. A price in a PDF lives in somebody's downloads folder for a year and comes back quoted at you.

File names, exports, and the thing that makes a page slow

Name files as though they are about to land in a folder next to two other creators' work, because they are. Use one pattern and never break it: source, category, format, length. "selfbrief_pet-harness_talkinghead_25s.mp4" survives being downloaded, forwarded and searched for a fortnight later. "final_FINAL_v3.mp4" gets deleted by whoever is tidying up.

Export video as MP4 at 1080 by 1920 and level the audio across every clip, so the reader does not reach for the volume control twice. Choose the still frame each clip opens on rather than accepting whatever the host grabbed, which is usually a blink or an empty counter. Compress stills before uploading; a page carrying six full-resolution exports takes ten seconds to open on a phone with one bar of signal, and that is exactly where it will be opened.

If the template goes out as a PDF, keep it small enough to attach to an email without a transfer link, and link out to the videos instead of embedding them. If it goes out as a page, open the link in a browser you are not signed into before you send it to anybody. A restricted file looks perfectly normal to its owner and returns an access request to everyone else.

Questions

Do I need a template at all, or can I just send three clips?

Attaching clips works for a brand that already asked for them. The template matters for the brand that has not asked yet, because it answers the questions that would otherwise take four emails: what you deliver, how fast, on what terms. Build it once and reuse the same eight blocks for every enquiry.

Should the template be a document, a slide deck, or a web page?

Whichever one you can edit in two minutes on a phone. A deck and a page both work; the difference that matters is how fast you can swap the lead clip when a better one exists. If you are building it in Canva, the hour-by-hour build order and the sharing choices are covered on their own page.

What do I write where the template asks for testimonials?

Nothing, until you have one you can attribute to a named person at a named company who agreed to it. An unattributed quote is read as invented, and it is usually read that way correctly. Use the space for the filming conditions line instead; it does more work and cannot be doubted.

How brands find you

There is no signup here, and that is the point.

UGC Agent indexes public Instagram and TikTok profiles that show real UGC signals, then hands brands a shortlist. The way in is a findable profile and a portfolio a brand can open, not a form. Read how the index is built and what it checks for.

Hiring creators rather than looking for work? Start free.