UGC creator portfolio: what to put in it

The portfolio gap, seen from the index side

Nobody in our index put themselves there. Every row began as a public profile and whatever that profile chose to point a reader at, there is no form to fill in, and a place cannot be bought. That makes the portfolio figure a count rather than a claim: of the 24,032 creators who cleared our UGC check, 32.1% send a reader somewhere that shows the work. The rest are asking a marketer to form a judgement from a grid of posts and one bio line.

That gap is worth something to you, and it is worth less than the advice industry claims in one specific way. A portfolio does not get you found. A brand describes what it needs in plain English, the app scores every creator against that brief, verifies emails, drops duplicates, and hands over a list. Your portfolio starts mattering one step later, when somebody holding forty scored names decides which three of them to email before lunch. It is what turns being found into being briefed.

The six blocks, in the order a brand reads them

Read your own page the way the person with the budget reads it: on a phone, between two other tasks, looking for a reason to stop scrolling. The sequence below is not decoration. Each block exists to answer the question the block above it just raised.

1. The one-line identityYour name, what you film, who you film it for, where you are. "I film skincare and haircare application clips for indie brands, based in Lisbon, in English and Portuguese." No origin story, no mission statement, no list of adjectives separated by vertical bars.
2. The clip wallYour work, strongest piece first, vertical, sound on, no intro card burning the first two seconds. If the host can play it without a click, let it. A marketer who has to press play twice has already closed the tab.
3. What you actually deliverFormats and lengths in the vocabulary of a brief: a 30 second talking head, three hook variants cut from one setup, a set of five stills, raw clips on request, captions burned in or clean. This is the block that turns a viewer into somebody writing you a scope.
4. How the job runsDays from product arrival to first cut, how many revision rounds are included, what pushes the price up, whether you can post from your own handle. Four short lines. Anyone who has delivered work writes this block without thinking; anyone who has not, cannot.
5. Context for the clipsWho each piece was for, or, if nobody has hired you yet, what assignment you set yourself and why. One named brand with a one-line scope carries more weight than a wall of logos you cannot account for if asked.
6. Contact, and nothing after itOne email address written as text, not hidden behind a form. A booking link if you keep one, a region, the languages you can film in. Do not close the page with a paragraph about your love of storytelling.

How many clips, and which ones to pull out

Three captioned clips are enough to start getting replies. Six is the practical ceiling for one page. Past eight you have handed a marketer a judgement call you should have made yourself, and the weakest piece quietly sets the fee they picture paying you.

Cut by category before you cut by quality. Two skincare clips plus one dog clip reads as a skincare creator who once filmed a pet. Four clips in one category reads as a specialist, and a stated category is worth more than it looks. We sort creators into a closed list of roughly two dozen families, and we do it strictly from what a profile already says about itself, which is how 47.9% of them end up carrying no label at all: their own copy never named the work.

1. Anything you would reshoot todayIf you would light it or frame it differently now, the clip is describing how you worked six months ago to somebody deciding about next week.
2. The piece built on borrowed audioA trending sound you have no rights to cannot be run as an ad, and ads are what the money is for. Keep it on your feed and off the portfolio.
3. The clip where the product appears lateIf the item is not in frame within the first second or two, you are showing a brand the opposite of the skill it is buying.
4. Anything featuring a direct competitorA supplement brand reading your page does not want to watch you recommend the brand it is trying to take shelf space from.
5. The piece you cannot explain in a sentenceIf you cannot say what the clip proves, the caption will wander, and a wandering caption makes the whole page feel like a mood board.

The line under each clip is the part that sells

Most portfolios put a title under the video. A title states what it is, and the reader can already see what it is. Use the space to say what the piece proves and what it took to make, because that is the information somebody needs in order to imagine handing you their product.

A caption that works has three parts: the assignment, the constraint you shot under, and something checkable. "Kitchen spray, shot on a worktop at seven in the morning using only the window, two hooks from one setup, first cut back in 48 hours." Constraints persuade precisely because they are unglamorous. They tell a brand that a small flat and a phone will not move the delivery date.

Leave performance figures out unless a brand handed them to you in writing and cleared you to repeat them. We keep engagement and fee data out of our own dataset on purpose, since neither can be confirmed from outside a brand's ad account. A buyer discounts an unverifiable number on your page to nothing, and one invented view count puts every honest line around it under suspicion.

Where it lives, and how a brand reaches it

Any host that produces a stable link will do: a one page site, a shared document, a published deck, a PDF you attach on request. Two properties matter more than the platform. The link has to survive being pasted into somebody else's spreadsheet, and it has to open without an access request, because a marketer will not wait for you to approve them at nine at night.

Put the address in your Instagram and TikTok bio fields as plain text, not only inside a link aggregator that a reader has to dig through. That is the path the person emailing you takes, and it is the path we take as well, since a creator only counts as having a portfolio in our data when a public profile actually sends us to one. If something in your entry is wrong, or you want it removed, email hello@ugcagent.app; a suppression list is honoured every time the pages rebuild.

Keeping it current without rebuilding it

Replace, do not renovate. Set one rule: a new clip goes up only when it beats the weakest clip already there, and the loser comes down the same evening. That keeps the page at a fixed size and stops the annual rebuild that most people announce and never finish.

Keep hard numbers out of the copy wherever a band will do. We store follower bands rather than raw counts because raw counts rot between exports, and the median profile in the index sits at 1,706 followers, a figure that is wrong again within weeks. "Nano tier, under 5k" stays true for months and needs no maintenance.

Put a month on the document. Our own aggregates are stamped 14 September 2026 so a reader can weigh how old they are, and your page deserves the same courtesy. A dated page that is four months old reads as maintained. An undated page reads as abandoned, and a brand that suspects abandonment emails somebody else.