Counting creators by hand
You search the brand on TikTok, scroll tagged posts and still can’t tell a paid creator from a happy customer.
UGC Brands
UGC competitor analysis,down to the hook
See which creators post UGC for a brand on TikTok and Instagram, how many videos they ship, how those videos perform and what the program likely costs. Then copy the hooks that work.
Overview from $29 a month, full brand pages from $59. 3-day free trial on every plan.
L
Lumen SkinSkincare · TikTok · Instagram
Public rate $45/videoLast 30 days- UGC accounts
- 84 confirmed + likely
- Active (30d)
- 61 posted this month
- Brand videos (30d)
- 412 13.7 a day
- Views (30d)
- 3.1M Median 4.8K
- Hit rate
- 6.3% 10x+ account median
Daily views on brand videosViews
Sep 7Sep 14Sep 21Sep 28Oct 5
Where creators are
United States31United Kingdom22Canada12
Breakouts
- 100K+ videos
- 9
- Top 10% of videos
- 58% of views
- Engagement rate
- 5.4%
Top accountsViews 30d
@priyatries42.1K followersConfirmed612K
@mayamakesugc18.4K followersConfirmed388K
@rubyhale9.8K followersLikely204K
@zaracreates5.4K followersPossibleNot countedPossible accounts are listed, not counted.
Copy-paste hooks
I tried this for 30 days so you don’t have to
23 accounts · median 7.2KCopyCopied
POV: your skin two weeks after switching
14 accounts · median 5.1K
Program economics
412 videos × $45 = $18.5K est. payouts
Est. CPM on 3.1M views$5.97
Base pay only, bonuses excluded.
- 10program KPIs on every brand, from UGC accounts to estimated CPM
- 3levels of attribution: confirmed, likely and possible, each with its evidence
- 7playbook cards, from copy-paste hooks to posting schedule
- 3 daysfree trial on every plan, so you can open the brands before you pay
Why teams use it
You can see their videos. You can’t see their program.
Every UGC program is public, one video at a time. What isn’t visible is the shape of it: who posts, how often, what works and what it costs. Piecing that together by hand takes days and still ends in a guess.
No idea what works
You see a few viral videos, but not which hooks get reused across accounts or how the typical video performs.
Guessing at the budget
You can’t tell how many videos the brand is paying for each month, or what that costs per thousand views.
What’s inside
A competitor’s whole UGC program on one page. Who posts, how much, how it performs, and what to copy.
See every account, with evidence
Each creator account is marked confirmed, likely or possible, and the evidence behind the call is one click away.
Read the program economics
Brand videos in the last 30 days times the brand’s public per-video rate gives estimated payouts and an estimated CPM.
Copy the hooks that work
Caption openers reused across accounts, with how many accounts use them and the median views they get.
How it works
From brand name to playbook in four steps.
The brand list is on every plan. Overview and Method open on Pro, and the full brand page on Premium. Nothing to install, nothing to connect.
Start free01
Pick a brand
Open the brand list to see totals across every program: brands, UGC accounts mapped, brand videos in the last 30 days and views. Narrow it down to the brands you compete with.
- Filter by category and platform
- Program size: 1-10, 11-50, 51-200 or 200+ creator accounts
- Creator markets, and whether the brand publishes a per-video rate
02
Read the overview
Ten KPIs for the last 30 days, a daily views chart on brand videos, the program economics, where the creators are based and the accounts driving the most views.
- UGC accounts, active accounts, brand videos, views and median views
- Hit rate, 100K+ videos, top 10% share, engagement rate and estimated payouts
03
Check the accounts and videos
The Accounts tab lists every creator account with its attribution and evidence, followers, videos and views. The Videos tab shows every brand video in the window.
- Sort by views, median views, best video or posting rate
- Possible accounts are listed, labelled and left out of the totals
04
Take the playbook
The Playbook tab turns the program into a brief: hooks to reuse, hashtags, the video length that performs, virality, the posting schedule, engagement and how program accounts are named.
- Hand it to your creators as a starting point
- Then find creators for your own program with Super Search
Attribution
Every account is backed by public evidence.
A creator only counts toward a brand when their public posts prove it. Each account shows the signals it was matched on, so you can check the call yourself instead of trusting a black box.
- Evidence comes from the program hashtag, copy-paste caption templates, the bio, ad disclosures, handle patterns and the platform’s own ad flag
- The brand name alone never counts, because a brand name is often also a word or a person’s name
- Confirmed and likely accounts count toward the KPIs. Possible accounts are listed and labelled, but left out
- Counts are a lower bound: an account with no public program marker is never guessed into the totals
AccountsAll 95Confirmed 52Likely 32Possible 11
AccountAttributionEvidenceViews 30d
@priyatries42.1KConfirmed#lumenpartner on 9 of 11 videos612K@mayamakesugc18.4KConfirmedBio says she creates for the brand388K@rubyhale9.8KLikelyCaption template and #ad204K
@lena.ugc3.2KLikelyPaid partnership label96K@zaracreates5.4KPossible2 mentions, no program markern/aShowing 5 of 95 accounts
@priyatriesWhy this account countsConfirmed- Program hashtag#lumenpartner on 9 of 11 brand videos
- Caption templateSame opener as 23 other accounts
- Ad disclosure#ad and the paid partnership label
Brand name in a captionA name match alone never counts
Counts are a lower boundKPIs use confirmed + likely only
The playbook
Turn a competitor’s program into your next brief.
The Playbook tab reads every brand video in the window and shows the patterns behind the ones that perform, so you start your own program from what already works in your category.
- Copy-paste hooks: caption openers reused across accounts, with accounts, videos and median views
- Hashtags ranked by use, with the median views of the videos that carry them
- Video length and posting schedule: which durations and posting times get the most views
- Virality and account naming: how often videos break out, and how program accounts are named
Playbook412 brand videos · last 30 days
HashtagsShare · median
#lumenpartner61%6.1K#skintok44%5.4K#ad39%4.9K#glassskin12%9.8K
Video lengthAvg. views
0-15s15-30s30-45s45-60s60s+
Posting scheduleMedian views
MonTueWedThuFriSatSun6am12pm6pm12am
Virality× account median
<1x2061-3x1283-10x5210x+26
26 hits, a 6.3% hit rate
Account naming
@name.ugc18@lumen.name6Personal names60Before and after
Manual competitor research vs. UGC Brands.
By hand
- Searching the brand name and guessing
- A rough count of creators
- A few screenshots of viral videos
- No idea what the program costs
- Guessing which hooks work
- Paying for a market intelligence suite
With UGC Brands
- Accounts matched on public evidence
- Confirmed, likely and possible, with proof
- Every brand video in the window, with views
- Estimated payouts and CPM from the public rate
- Hooks reused across accounts, with median views
- Brand pages from $29 a month, with a 3-day free trial
Who it’s for
Is UGC Brands right for you?
- 01
DTC and e-commerce brands
Planning or scaling a UGC program and benchmarking it against competitors.
- Sizing a creator program
- Checking a competitor’s per-video rate
- Writing better briefs
- 02
Mobile apps and app studios
Running creator accounts at volume and studying how others do it.
- Copying proven hooks
- Learning posting cadence
- Seeing how accounts are named
- 03
UGC agencies and freelancers
Pitching and planning programs for clients in many categories.
- Showing a prospect their competitors
- Building a playbook per client
- Finding the creators behind it
Probably not for you if
- You need ad spend or paid vs. organic splits
- You need audience demographics
- You need YouTube programs
Customer proof
Built for teams that run UGC at volume. Like the ones already sourcing with UGC Agent.
The Viral App
30+mobile app clients running UGC from one workspace
The Viral App runs UGC programs for more than 30 mobile app clients and has pulled 5,000+ creator leads from UGC Agent, saving thousands of dollars on sourcing.
Read the Viral App story
UGC World
1,000creators sourced from one prompt in about 10 minutes
“You made my year, probably the next year and a half.”Alexander Kunn, Founder and CEORead the story
Both results come from sourcing creators with UGC Agent, not from UGC Brands. UGC Brands is where you study a program first; Super Search is where you find the creators to run your own.
How it’s measured
Public evidence in, labelled estimates out.
Read this before you quote a number. Every brand page has a Method tab that says exactly how its figures were made and where the program facts come from.
What it doesn’t do
- No paid vs. organic split: it isn’t public
- No audience demographics. Creator country comes from bios and content language
- Instagram and TikTok only, and a curated list of brands rather than every brand
- Not available through the developer API
- 01
Public evidence only
Accounts are attributed from what anyone can see: the program hashtag, copy-paste caption templates, bios that say the account creates for the brand, ad disclosures, handle patterns and the platform’s ad flag. The brand name alone never counts.
- 02
Three levels of confidence
Confirmed and likely accounts count toward the KPIs. Possible accounts, with a few brand mentions but no program marker, are listed under Accounts and left out of the totals.
- 03
Counts are a lower bound
Up to 40 recent videos are read per account, so very prolific accounts are undercounted, and accounts with no public marker are missed. Real programs are usually at least this big.
- 04
Estimates, clearly labelled
Payouts and CPM use the brand’s public base rate and leave out bonuses, so the true cost per view is higher. Views are public view counts and include any paid boosting.
Overview on Pro. The full playbook on Premium.
The brand list and its totals are on every plan. Pro opens every brand’s Overview and Method tabs. Premium and above open the full brand page: Accounts, Videos and Playbook. Compare plans
- Pro$29/moOverview and Method on every brand
- Premium$59/moFull pages: Accounts, Videos, Playbook
- Ultra$199/moFull pages, unlimited leads, API
What is UGC Brands?
A list of brands running UGC programs on TikTok and Instagram, with a page per brand that shows who posts for it, how much, and how it performs. Each brand has five tabs: Overview, Accounts, Videos, Playbook and Method. It works as UGC competitor analysis without building the spreadsheet yourself.
How do you know a creator posts for a brand?
From public evidence only: the program hashtag, copy-paste caption templates, a bio that says the account creates for the brand, ad disclosures, handle patterns and the platform’s ad flag. The brand name alone never counts. Each account is marked confirmed, likely or possible, and you can open the evidence for any of them.
How accurate are the numbers?
Treat them as a lower bound. Only confirmed and likely accounts count toward the KPIs, up to 40 recent videos are read per account, and accounts with no public program marker are missed. Views are public view counts on brand videos and include any paid boosting, which isn’t public.
How are payouts and CPM estimated?
Estimated payouts multiply the brand videos posted in the last 30 days by the brand’s public per-video rate. Estimated CPM divides that by the views those videos got. Both use base pay only and leave out bonuses, so the real cost per view is higher. Brands without a public rate show pay transparency as Unknown.
Which brands can I look up?
Brands on the curated UGC Brands list, filterable by category, platform, program size, creator markets and pay transparency. For a brand that isn’t on the list, ask Super Search “Who has posted videos for this brand?” and the agent researches it for you.
What does UGC Brands cost?
The brand list, with program totals for every brand, is on every plan. Pro ($29 a month) opens each brand’s Overview, with the KPIs, daily views chart, program economics and top accounts, plus the Method tab. Premium ($59 a month) and above open the full brand page: the Accounts roster with its evidence, every brand video and the Playbook.
Can I contact the creators behind a program?
UGC Brands shows public handles and profiles, not emails. To reach creators like them, search the UGC Database, where every creator has a public email you can unlock, or brief Super Search with the playbook and let the agent find similar creators.
See how your competitors run UGC.
Start a 3-day free trial. Open a brand to see who posts for it, what works and the playbook to take.