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Modash vs Upfluence

Modash vs Upfluence: self-serve plans, or an annual platform?

Both cover influencer discovery, outreach, Shopify, affiliates and creator payments. The difference is how you buy them. Modash publishes its plans ($299/month, or $199/month billed yearly, to start) with a 14-day trial and no card. Upfluence quotes per module on a 12-month minimum; Vendr reports a median of $15,000 a year.

Facts from both vendors' own pagesChecked 12 October 2026Third-party figures labelled
Short answer

If you want to start this week and see the price, Modash. If you want a contracted platform with an account manager, more store integrations and 1099 forms handled, Upfluence.

Pick Modash if

you want a published price, a no-card trial, monthly billing as an option, and the largest searchable creator index of the two (380M+ profiles).

Pick Upfluence if

you sell through WooCommerce, Magento, BigCommerce or Amazon as well as Shopify, want payouts with 1099 and W9 forms, and are happy with a 12-month contract and an account manager.

Where UGC Agent fits

If the creators you need are UGC creators for ads, UGC Agent finds them with public emails from $29/month. It has no audience data or payouts.

At a glance

Modash vs Upfluence, side by side

Every row comes from the vendor's own site on 12 October 2026, except where marked third-party.

Modash compared with Upfluence, facts checked 12 October 2026
QuestionModashUpfluence
Published priceEssentials $299/month or $199/month yearly; Performance $599 or $499; Enterprise from $14,700 a year.None. Custom quote per module (Find Creators, Scale Programs, Autopilot). Vendr (third-party) reports a $15,000 a year median.
ContractMonthly plans cancel any time; yearly billing saves $100 a month.12-month minimum.
Trial14 days, no card, with small limits.Free trial set up after an intro call.
Creator search380M+ creators with over 1,000 followers on Instagram, TikTok and YouTube.14M+ creator database on the pricing page (12+ million on the homepage).
PlatformsInstagram, TikTok, YouTube.Instagram, TikTok, YouTube, Twitch and Pinterest.
Monthly limits150 unlocked emails on Essentials, 400 on Performance; custom on Enterprise.Not published; set in the quote.
Store integrationsShopify (gifting on every plan, affiliates on Performance yearly and Enterprise).Shopify, WooCommerce, Magento, BigCommerce and Amazon on Scale Programs.
Creator paymentsPerformance: 0% fee up to $10K a year, then 5%; payouts in 180+ countries.Autopilot: Upfluence Pay with multi-currency payouts and automatic 1099 and W9 forms.
AIAI and image search, lookalikes.Jaice AI copilot; API and MCP access.
CompanyModash OU, Tallinn, Estonia, with a Toronto office; founded 2018.NYC-based, founded 2013; offices in New York, Los Angeles, Lyon and Mexico City.

Facts come from each company's own pages, linked under Sources, checked 12 October 2026. Third-party figures are labelled with their publisher. Prices change, so recheck both before you buy.

Honest trade-offs

Where Modash is better, and where Upfluence is

Where Modash is better

  • A published price and a 14-day trial with no card.
  • Monthly billing available; no annual commitment required.
  • A much larger searchable index: 380M+ profiles against 14M+.
  • Low payment fees up to $10K a year on Performance.

Where Upfluence is better

  • More store integrations: WooCommerce, Magento, BigCommerce and Amazon as well as Shopify.
  • Twitch and Pinterest coverage.
  • Automatic 1099 and W9 forms with payouts on Autopilot.
  • A dedicated account manager for every client from day one.
  • No percentage of sales taken; a fixed platform fee.
Cost

How the costs compare

Modash Essentials costs $2,388 a year billed yearly; Performance $5,988. Upfluence does not publish a price, but Vendr reports a median of $15,000 a year among its buyers, ranging from about $9,259 to $26,922. On those numbers Upfluence usually costs more, and you also commit for 12 months.

What the extra buys: more e-commerce integrations, payouts with US tax forms, and an account manager. If you sell only on Shopify and pay creators through another tool, Modash covers more of the job for less.

Data

Database size versus program depth

Modash indexes every public Instagram, TikTok and YouTube profile above 1,000 followers, so search breadth is its strength. Upfluence's database is smaller but it adds Live Capture to find creators among your own customers, a creator marketplace and recruitment pages.

In practice, Modash suits teams who search widely and want to see audience data before they reach out; Upfluence suits teams running affiliate-heavy programs across several stores who want one contracted platform.

Decision

Who should pick which

Who should pick Modash

  • You want to start without a sales call or contract.
  • You search widely and contact up to a few hundred creators a month.
  • You sell on Shopify.

Who should pick Upfluence

  • You sell on several store platforms, including Amazon.
  • You need 1099 and W9 handling with payouts.
  • You want an account manager and can commit for a year.
Our product

Where UGC Agent fits, and where it does not

Use UGC Agent when

  • You hire UGC creators to film content for your ads or accounts.
  • You want a public email for every creator and no monthly unlock cap in the hundreds.
  • You want a published price from $29/month and a 3-day trial with no card.

It is not a substitute when

  • You need audience demographics or fake-follower checks.
  • You need affiliate links, payouts or store attribution.
  • You recruit on YouTube, Twitch or Pinterest.

UGC Agent is a database of 28,000+ Instagram and TikTok UGC creators with public emails, with an AI agent that searches live from a brief. Premium is $59/month for 5,000 creator leads.

Questions

Frequently asked questions

Is Modash cheaper than Upfluence?

Usually. Modash publishes Essentials at $199/month billed yearly ($2,388 a year). Upfluence does not publish prices; Vendr reports a $15,000 a year median among its buyers.

Which has the bigger creator database?

Modash states 380M+ creators with over 1,000 followers. Upfluence states 14M+ on its pricing page and 12+ million on its homepage.

Does Upfluence require an annual contract?

Yes, a 12-month minimum. Modash has monthly plans that can be cancelled at any time.

Which one handles creator payments?

Both. Modash Payments is on Performance and Enterprise with low fees up to set limits; Upfluence Pay is on the Autopilot module with 1099 and W9 forms.

Where does UGC Agent fit?

UGC Agent is for UGC creators specifically: it finds Instagram and TikTok creators who make UGC and gives you their emails, from $29/month. It does not replace either tool's program features.

Sources

Where these facts come from

  1. Modash pricing www.modash.io/pricing
  2. Modash homepage www.modash.io
  3. Modash careers (company facts) www.modash.io/careers
  4. Upfluence pricing www.upfluence.com/pricing
  5. Upfluence homepage www.upfluence.com
  6. Upfluence team (founded, offices) www.upfluence.com/the-team
  7. Vendr Upfluence pricing data (third-party) www.vendr.com/marketplace/upfluence
  8. UGC Agent pricing ugcagent.app/pricing
  9. UGC Agent product facts for AI assistants ugcagent.app/llms-full.txt

Checked 12 October 2026. Competitor figures are what each company publishes about itself; we have not audited them. UGC Agent has no affiliate or referral relationship with any company on this page. Spot something out of date? Email hello@ugcagent.app and we will correct it.

Next step

See the creators before you decide.

Every account starts with a 3-day free trial, no card required. Browse the UGC Database and see up to 10 creators in full; emails and export unlock on a paid plan from $29/month.