UGC Shot List Generator

If the dialogue describes size, texture, setup, speed, workflow, ingredients, or a result, decide what the viewer sees at that moment. Some statements need a close-up, screen recording, step sequence, label, or approved source. When visual proof is unavailable, revise the line rather than covering it with unrelated lifestyle footage. This makes the edit more credible and exposes unsupported claims before the shoot.

Ask for a brief pause before and after actions, complete hand movements, stable product positions, and clean background audio. Record the primary take first, then intentional alternatives such as a tighter framing or different hook. Avoid changing wardrobe, lighting, product level, or screen state between clips that may sit together. A few disciplined handles save more editing time than a large folder of uncontrolled footage.

Identify unsafe demonstrations, prohibited claims, private information, reflections, screen notifications, and background trademarks before filming. Reserve visual space for captions and required disclosures without covering the product action. Confirm platform safe zones for the planned placement. The final review should compare the footage with the approved brief and contract, including whether the brand has permission to edit and use every delivered file.

• Give a creator a practical filming order and pickup list.
• Capture enough B-roll for several edits without requesting random footage.
• Check that every spoken product claim has a matching visual moment.

• Plan continuity before filming: product fill level, packaging orientation, wardrobe, lighting, hand position, screen data, and background objects. Short clips become difficult to combine when those details change unexpectedly.
• Capture clean handles around each action and a few intentional cutaways. More footage is not automatically better; useful coverage has a known role in the edit and follows the agreed rights and safety constraints.
• Write the spoken UGC script first.
• Connect production to the campaign brief.
• Review UGC video formats.
• See the full UGC Agent platform workflow.

• What belongs in a UGC shot list?
  Include timing, framing, action, dialogue or audio, on-screen text, product visibility, and continuity notes. Mark which shots are required and which are optional editing coverage.
• What is the difference between A-roll and B-roll?
  A-roll carries the main explanation or performance. B-roll shows the product, process, context, or detail that supports the message and gives the editor visual options.
• How many shots does a 30-second UGC video need?
  There is no fixed number. Use enough changes to keep the explanation clear and show the product evidence, but do not cut so frequently that the viewer cannot understand an action.
• Should the creator film extra footage?
  Capture a defined pickup list with clean product close-ups, room tone, alternate hand actions, and safe transitions instead of requesting unlimited raw footage without purpose or agreed rights.
• Does a shot list replace a campaign brief or script?
  No. The brief explains the business and creative requirements; the script structures the message; the shot list plans what to capture. The three should agree with each other.